At Nissan United (NU), we are providing our clients powerful and innovative media strategies, along with big ideas that are driven by insights. NU’s Marketing and Business Intelligence practice is at the forefront of this process, helping to uncover these insights via sophisticated data analysis.
As an Analyst at NU’s Marketing & Business intelligence team, you will be tasked with transforming vast data sets into compelling and actionable insights. You will work directly with Analytics Managers, clients and media partners to implement the resulting strategies alongside a team of the media/creative planners and strategists
Job Description:
- Execute measurement plan for marketing campaignsSupport the design, management, and application of third-party research and measurement solutions (i.e. ad effectiveness, sales and footfall lift measurement, ad verification, etc.)
- Execute data governance practices including data QA, general media naming taxonomy, data & platform integration, etc.
- Develop campaign reporting that including data insights, dashboard and storytelling
- Manage mid-level client relationships, inclusive of support on strategy, presentation and contextualization of results, etc.
- Ensuring that client-facing and internal reporting is done in a timely manner
- Gathering data through various third-party platforms and analytics tools
- Working knowledge of balance between brand and demand channel media; auto industry experience a plus but not required
- Expert project management, multi-tasking, organizational, and process-oriented skills a must; Identifying opportunities to continuously improve reporting and dashboarding processes
- Understanding of consumer and marketplace behaviors, particularly those that most impact business and marketing goals
Education:
- Bachelor’s degree in statistics, mathematics, economics, engineering, information management, social sciences or business/marketing related fields.
Requirements:
- 1-2 years of experience in a quantitative data driven field
- A strong desire to learn and passion for digital marketing, research and analytics
- Ability to work well with others and work in cross functional teams
- Comprehensive understanding of metrics: Media (e.g. impression, GRP, CPV etc.), Measurement analytics, Quantitative business measures (LTV, ROI, Effectiveness, etc.), Statistics (Correlations, sample sizing, t-value etc.)
- Interest in dealing with clients to help them make data driven decisions
- Ability to manage and prioritize a number of concurrent tasks
- Ability to clearly explain complex technical ideas to multiple audiences both verbally and in writing
Desired Technical Skills:
These technical skills are listed to give you a general idea about the tools and techniques we use. The tools and techniques you will be using in your specialization unit will be a subset of the below.
- Proficiency with Microsoft Excel and PowerPoint
- Exposure to R or Python or other advanced analytics tools
- Experience / familiarity with concepts of database design and SQL
- Knowledge in most of marketing and advertising systems & tools below:
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- Data Visualization: Tableau, PowerBI
- Web Analytics: Adobe Analytics, Google Analytics
- Ad Servers & buying platforms
- Social (Sprinklr, Netbase)
- Ad Effectiveness Research: Survata, Lucid, Kantar Millward Brown, Nielsen, comScore, Research Now
All hires must be located in or willing to relocate to New York OR Nashville to work from our offices hybrid three days a week.
The annual salary range for this role is $50,000 - $60,000 and may vary depending on the candidate’s experience. Other compensation includes relocation costs, if applicable. Benefits for this role include health/vision/dental insurance, 401(k), stock purchase, vacation, sick and personal days, Also, you will be eligible (approximately thirty days after you commence employment) to participate in all disability, life, travel insurance plans and programs, retirement plans subject to the terms and conditions of such benefit plans. Please don’t let our posted ranges keep you from exploring this or any other exciting opportunities within TBWA.
Top Skills
What We Do
TBWA\Chiat\Day is part of TBWA\Worldwide: The Disruption® Company (www.tbwa.com) and has offices in New York, Los Angeles and Nashville.
Named one of the World's Most Innovative Companies by Fast Company and to the AdAge A-List, TBWA creates disruptive ideas that locate and involve brands in culture, giving them a larger share of the future. Our collective has 11,300 creative minds across 275 offices in 95 countries, and includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, GMR, TBWA\Media Arts Lab, TBWA\WorldHealth and TRO. Global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald's, Nissan and Singapore Airlines. Follow us on Twitter, LinkedIn and Instagram, and like us on Facebook.
TBWA is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
