Data Axle Inc. has been an industry leader in data, marketing solutions, sales, and research for over 50 years in the USA. Data Axle now has an established strategic global centre of excellence in Pune. This centre delivers mission critical data services to its global customers powered by its proprietary cloud- based technology platform and by leveraging proprietary business and consumer databases.
Data Axle India is recognized as a Great Place to Work! This prestigious designation is a testament to our collective efforts in fostering an exceptional workplace culture and creating an environment where every team member can thrive.
Roles & Responsibilities:The Marketing Analytics Analyst will partner with marketing stakeholders to activate data across the full customer lifecycle, delivering actionable insights that drive campaign performance, customer retention, and business optimization.
Essential Job Functions:
- Analyze full-funnel marketing performance (awareness, acquisition, conversion, retention, monetization) using tools like Google Ads, Google Analytics, SQL, Excel, and BI platforms to identify trends, opportunities, and optimization recommendations.
Build and maintain interactive dashboards and reports for marketing KPIs, audience
segmentation, campaign ROI, attribution, reorder behavior, and lifecycle metrics; partner with teams to ensure data-driven decision-making. - Support data activation for campaigns and segments: perform ad-hoc analyses, measure
effectiveness, and provide clear recommendations to improve leads, conversions, and customer engagement. - Collaborate with marketing leads and cross-functional stakeholders to define KPIs, investigate anomalies, highlight proactive insights, and drive actionable change.
- Contribute to process improvements by recommending enhancements to analytics workflows, data quality standards, and marketing measurement practices
- Bachelor’s degree in business, Marketing, Statistics, Economics, Computer Science, or a related field.
- 4-7+ years’ experience in marketing analytics, performance marketing analysis, or business intelligence, with hands-on work in full-funnel analysis and campaign optimization.
- Proficiency in Google Ads, SQL for querying, Excel (advanced), and visualization tools (e.g., Looker Studio, Tableau, Power BI).
- Strong understanding of marketing metrics, attribution models, segmentation, customer lifecycle, and ROI analysis.
- Experience with email/SMS campaigns, e-commerce/subscription models, or CRM data is a plus.
- High sense of urgency and ability to thrive in a matrixed, fast-paced environment with a growth- oriented mindset.
- Creativity – Able to creatively access and analyze data to solve complex marketing problems and uncover new insights.
- Critical Mind – Identify issues, turn them into opportunities, and collaborate across teams to achieve business outcomes.
- Communication – Explain complex data concepts and insights in simple, actionable terms to diverse internal audiences
Skills Required
- Proficiency in Google Ads
- Proficiency in Google Analytics
- SQL for querying
- Advanced Excel skills
- Experience building dashboards and reports in BI platforms
- Proficiency with visualization tools such as Looker Studio, Tableau, or Power BI
- 4-7+ years experience in marketing analytics, performance marketing analysis, or business intelligence
- Bachelor's degree in Business, Marketing, Statistics, Economics, Computer Science, or related field
- Strong understanding of marketing metrics, attribution models, segmentation, customer lifecycle, and ROI analysis
- Experience with email/SMS campaigns, e-commerce/subscription models, or CRM data
- Strong communication skills to explain complex data to non-technical audiences
- Ability to work in a fast-paced, matrixed environment and drive actionable change
What We Do
For nearly 50 years Data Axle has been providing solutions leveraging a comprehensive real-time data engine that is built on principles of integrity and accuracy. Our unrivalled data is constructed with a proprietary blend of artificial intelligence and human verification. Our world-class products and services empower our partners and clients to acquire, understand, and retain customers with continuous performance improvement. As we continue to grow and scale, we are expanding our global team with the opening of a major office in Pune, India – our 19th office in our 5th country. DISCLAIMER : Data Axle India follows a merit-based employee recruitment practice with extensive screening steps. Data Axle India does not charge/accept any amount or security deposit from job seekers during the recruitment process. Job Seekers are requested to be aware of unsolicited or fraudulent communication regarding a job offer or an interview call against payment of money, please stay alert. All Data Axle jobs are published on the Careers page of its website and/or on its LinkedIn profile. Interested job seekers may access the same and apply directly. If you believe you have been a victim of recruitment fraud, you are requested to approach law enforcement agencies immediately.
