Analyst I, Core & Inno Capabilities

COMPANY OVERVIEW

We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one another and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.​

OVERVIEW

The “Insights and Analytics” organization within General Mills’ Strategy and Growth function is responsible to deliver integrated consumer, customer, category, and business performance insights to power smarter, faster decisions and next-best actions, enabling precision in brand strategies, campaign execution, media and investment optimization across our US businesses and brands. The Insights and Analytics org has integrated teams operating from our Minneapolis and India offices.

We are seeking a curious, analytical, and motivated Analyst I – Quantitative Research to join our Mumbai team within the Insights & Analytics (I&A) function at General Mills India Center. This team leads in-house consumer research to understand and interpret consumer behavior. We are looking for an individual to work closely on the in-house quantitative research - someone who loves using data to tell stories and deeply understand stakeholders’ needs and the business requirements to provide strategic insights. The role holder should be able to apply research methodologies effectively, manage global projects end to end, able to multi-task, demonstrate strong cross-functional collaboration and establish oneself as a trusted advisor to stakeholders.

Based in the General Mills India Center (GIC), this role will operate as part of General Mills’ global model, with day-to-day work direction and priorities closely connected to U.S.-based functional partners and managers.

KEY ACCOUNTABILITIES

Project management and execution

• The candidate will be accountable for end-to-end Quantitative project management which includes –
  • Gaining expertise in using the tools developed in-house and by external vendors
  • Multitasking and managing multiple research projects end to end i.e. from designing a questionnaire, programming surveys to data analysis and reporting
  • Developing knowledge and skills required to apply advanced statistical techniques like Heat maps, Driver’s analysis, Cluster analysis etc. in order to identify patterns and trends from the data.
  • Should be able to design and execute methodologies that involve Concept test, Product test, Maxdiff, Conjoint analysis, Usage & Attitude, Segmentation etc.
• Should be able to create a story out of the insights using compelling narratives, visuals, and data-driven evidence
• Should be able to proactively learn and apply new tools to find unique solutions to business questions
• The candidate will be responsible for establishing best practices, standardized ways of working and building internal benchmarks

2.     Vendor management

• The candidate must partner with external research agencies and ensure projects are completed within agreed timelines and as per agreed quality standards
• Should be able to lead partnership with vendors independently and establish ways of working to gain cost and time efficiency

3.     Stakeholder management

• Should proactively connect with internal stakeholders to understand their requirements and suggest appropriate research methods to fulfill those requirements with minimum manager supervision.
• Become a trusted advisor and the go-to person for the internal stakeholders, when they need guidance on answering research questions.
• Is able to effectively communicate key findings to the stakeholders and the leadership team in meetings 

MINIMUM QUALIFICATIONS

• 2 - 3 years of relevant market research experience including experience in quantitative research, client management, questionnaire design, data analysis and reporting
• Master’s degree or MBA with specialization in Marketing or Market research
• Must have strong written and verbal communication skills to effectively interact with stakeholders and team members
• Should have experience in different research methodologies like Concept test, Product test, Brand tracking, Maxdiff, Conjoint analysis, Usage & Attitudes etc.
• Must be able to multitask and effectively manage multiple stakeholders, vendors and projects together
• Should possess strong time management, teamwork, critical thinking, analytical, and influencing skills
• Should showcase an openness to learn, and willingness & drive to make meaningful business impact in all projects

PREFERRED QUALIFICATIONS

• Has independently led multi-country Quantitative research studies
• Has experience working with cross-functional teams
• Candidate with experience working with CPG industry and global markets will be preferred
• Experience working on DIY research platforms like Qualtrics, QuestionPro etc. will be an added advantage

ELIGIBILITY

Applicants must meet minimum age qualifications in the country in which the job is located.