Analyst HTML Coding
At Panera we believe that good food can bring out the best in all of us—food served in a warm, welcoming environment, by people who care, through a frictionless customer experience. We are looking for an HTML Coding Analyst to join our dynamic Digital Communications team at the Support Center. This role will be crucial in executing and enhancing our digital communications efforts, focusing on the development and optimization of HTML-based email templates and web content. The Analyst will work closely with the Manager of Digital Communications and other cross-functional teams to ensure that Panera's digital communication strategies are executed efficiently and effectively.
Duties & Responsibilities
The primary responsibilities of this job include, but are not limited to:
- Email Campaign Development: Code, test, and troubleshoot responsive HTML emails for various campaigns and initiatives, ensuring cross-platform compatibility and adhering to industry best practices.
- Web Content Development: Support the creation and maintenance of HTML and CSS for landing pages, microsites, and other web-related projects as needed.
- QA & Testing: Conduct rigorous testing of all HTML-based digital communications to ensure consistency, accuracy, and functionality across various browsers, devices, and email clients.
- Performance Optimization: Collaborate with marketing, design, and IT teams to optimize email load times, improve deliverability, and ensure high engagement rates by incorporating best practices in coding.
- Collaboration: Work closely with the Manager, Digital Communications to support the execution of digital communication strategies, partnering with design teams to implement creative assets into HTML.
- Analytics & Reporting: Assist in tracking and analyzing the performance of email campaigns and digital assets, offering insights and recommendations for future improvements.
- Continuous Improvement: Stay up-to-date with the latest HTML and CSS standards, email best practices, and emerging trends in digital marketing to help drive innovation within the team.
Qualifications (Education & Experience)
Qualifications include:
- Education: Bachelor’s degree in computer science, Web Development, Digital Marketing, or a related field.
- Experience:
- 2+ years of experience in HTML coding, preferably in email marketing or digital communications.
- Strong proficiency in HTML, CSS, and responsive design.
- Familiarity with email marketing platforms (e.g., Salesforce Marketing Cloud, Mailchimp) and experience with testing platforms (e.g., Litmus, Email on Acid) is a plus.
- Skills:
- Excellent attention to detail and ability to troubleshoot coding issues.
- Strong organizational skills, with the ability to manage multiple projects simultaneously.
- Effective communication and collaboration skills, with a focus on working within a team-oriented environment.
- Preferred:
- Knowledge of JavaScript or other programming languages.
- Experience in a retail or QSR (Quick Service Restaurant) environment is a plus.
Working Conditions
- Required travel – N/A
Physical Requirements
- While performing this job, the incumbent is regularly required to stand, sit, talk hear & use hands and fingers to operate keyboards
Direct Reports
- N/A
Newton Support Center
What We Do
Panera began in 1987 as St. Louis Bread Company, a humble community bakery founded with a sourdough starter from San Francisco and a dream of putting a loaf of bread in every arm. While our business has expanded well beyond St. Louis since then, that same sourdough starter is still used in our iconic sourdough bread and the craft of baking bread fresh each day remains at the heart of Panera Bread. Each day, our trained bakers fill our bakery shelves with delicious freshly baked cookies, pastries, bagels, and a range of breads from focaccia to classic baguettes.
We believe in serving delicious, freshly prepared, clean food made with carefully selected ingredients that we are proud to serve our own families. Our menu, crafted by chefs and bakers, features classic, comforting dishes, each with an intriguing twist.
We respect our planet and take measures to lessen our impacts. We believe in treating people with warmth, kindness, and respect, whether it’s a guest in our cafe or one of our associates. And we believe in helping our local communities, especially in times of need.
We’re also focused on improving quality and convenience. With investments in technology and operations, we offer omni-channel access to your Panera favorites – like mobile ordering, catering, and Rapid Pick-Up® for to-go orders, Curbside pick-up and delivery – all designed to make things easier for our guests.
Today, Panera operates as both Panera Bread® or Saint Louis Bread Co St. Louis Bread Company in 48 states, the District of Columbia and Canada.
Panera Bread is privately held by JAB Holding Company. Panera Bread is part of Panera Brands, one of the largest fast-casual restaurant platforms in the U.S., comprised of Panera Bread®, Caribou Coffee® and Einstein Bros.® Bagels.
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