Join PatientPoint to be part of a dynamic team committed to empower better health. As a leading digital health company, we innovate to positively impact patient behaviors. Our purpose-driven approach offers an inspirational career opportunity where you can contribute to improving health outcomes for millions of patients nationwide.
Location: Cincinnati
Hybrid Schedule: 3 days in office / 2 days at home weekly
Job Summary
As a Digital Health Media Analyst, you will play a crucial role in planning, analyzing, and optimizing digital media strategies. Your insights will drive decisions on media campaigns, content performance, and audience engagement, ultimately contributing to our mission of empowering better health. This role reports to the Manager, Digital Health Media Strategy.
What You’ll Do
- Collaborate with our client-facing sales team to develop customized proposals that align with client objectives and budgets.
- Develop compelling proposal options in a clear, concise, and persuasive manner, demonstrating a deep understanding of client’s needs and preferences.
- Scope and recommend innovative and impactful campaigns that resonate with our clients' target audiences.
- Identify and reach specific audience segments by leveraging audience insights, demographic data, and market trends. This involves campaign scoping, setting campaign goals, and identifying key performance indicators (KPIs).
- Continuously evaluate and optimize campaign tactics to maximize efficiency and effectiveness.
- Collaborate with internal stakeholders to provide regular reporting on impressions, click through rates and other relevant key performance indicators (KPIs).
- Collaborate with our strategy & insights team on the delivery of audience quality and script lift insights.
What We Need
- Bachelor’s degree in marketing, advertising, business administration, health care, or related field.
- 2+ years of experience in digital advertising, with a focus on campaign design, set up, and execution.
- Knowledge of digital advertising ecosystem and experience working with programmatic platforms and technologies.
- Familiarity with ad serving technologies, data management platforms (DMPs), and ad exchanges
- The ability to analyze data, interpret campaign performance metrics, and optimize advertising strategies accordingly
Desired Qualifications
- Knowledge and prior use of Salesforce, Tableau, and SQL
- Experience with Pharmaceutical data
What You'll Need to Succeed
- Excellent communication skills, with the ability to effectively collaborate with internal teams, clients, and media partners.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Strong analytical skills, including proficiency in Excel or other data analysis tools
#LI-ED1 #LI-Hybrid
About PatientPoint:
PatientPoint is a leading digital health company that connects patients, healthcare providers and life sciences companies with the right information in the moments care decisions are made. Our solutions are proven to influence patient behavior and improve health outcomes, driving value for all stakeholders. Across the nation’s largest network of connected digital devices in 35,000 physician offices, PatientPoint solutions empower better health for more than 750 million patient visits each year.
Latest News & Innovations:
- How PatientPoint empowers women to thrive as people & professionals. Read more
- Equipping interns with the skills, knowledge, and confidence to excel. Read more
- Our CEO shares details on our culture, and why it should be on your radar. Read more
What We Offer:
We know you bring your whole self to work every day. That is why we are committed to providing modernized benefits and cultural perks to our teammates. We offer competitive compensation, comprehensive and affordable benefits, flex time off to rest and charge, where applicable, a hybrid work model, mental & emotional wellness resources and coaching, 401K and more.
PatientPoint recognizes that privacy is important to you. Please read the PatientPoint privacy policy, we want you to be familiar with how we may collect, use, and disclose your information. Employer is EOE/M/F/D/V
Top Skills
What the Team is Saying
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What We Do
We build amazing, technology enabled solutions that make every doctor-patient engagement better, so patients can live longer, healthier lives. We provide digital, in-office patient education solutions at no cost to 140,000 physicians by partnering with healthcare brands like Pfizer, P&G, Sanofi, Merck, NatureMade, Bristol Myers Squibb and more.
From the top down, we operate within a culture of collaboration and open-minded thinking. We are in it to win it as a team working together, not competing with each other. Your thoughts and ideas are equally valued by leadership and your colleagues. Our employees embody our company values: they’re trustworthy, driven, innovative and welcoming of diversity. You’ll enjoy being part of our group.
We’re always learning, and we encourage entrepreneurial thinking. We challenge the status quo and are open to new ideas from every corner of the organization. You can help make a difference in the healthcare industry by discovering groundbreaking solutions that provide value to patients, providers, and sponsors.
As a company that is still growing and always evolving, we provide plenty of career and learning potential. Here, you’ll work to advance the industry, develop your career goals and be rewarded for your efforts. It’s all within reach, because playing a key part in our success will enhance yours.
PatientPoint is the trusted and fully established leader in patient engagement platforms. Our employees are proud to include our name on their resumes. Joining us has definite advantages: stability, rewards and benefits, professional growth potential, plus the knowledge you are in the right place to do your best work.
Why Work With Us
We are a dynamic team committed to empower better health. As a leading digital health company, we innovate to positively impact patient behaviors. Our purpose-driven approach offers an inspirational career opportunity where you can contribute to improving health outcomes for millions of patients nationwide.
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PatientPoint Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Our team members span across the United States. We have offices in multiple cities, stay connected virtually, and get together every so often. We encourage those near an office to visit on our anchor days - Monday, Tuesday, & Thursday.
