The detail-oriented and proactive Digital Content Analyst will be responsible for onboarding product content to the site’s Product Detail Pages (PDPs), addressing content-related issues, coordinating with buyers and purchasing coordinators for vendor enrichment, and supporting enhanced content initiatives to improve customer experience on site. This role requires excellent organizational skills, a keen eye for detail, and the ability to collaborate effectively with various stakeholders.
What You'll Do:
- Onboarding Product Content: Efficiently upload and manage product content on the site’s PDPs, ensuring all information is accurate, complete, and up-to-date.
- Content Issue Support: Monitor and address any content-related issues on the PDPs promptly, working closely with operational and technical teams to resolve discrepancies.
- Coordination with Cross Functional teams: Collaborate with buyers and purchasing coordinators to gather and enrich product information from vendors, ensuring data consistency and quality.
- Visual Content Collation: Work alongside the purchasing team to collect high-quality visual content (images, videos, etc.) from vendors to enhance the product presentation on PDPs.
- Enhanced Content Initiatives: Support ongoing projects aimed at improving the overall user experience on the site by implementing enriched product content strategies.
- Reporting Team Progress: Prepare and present reports on team progress as needed, highlighting key achievements and areas for improvement.
- Other tasks as assigned
What You'll Bring:
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- Proven experience in an eCommerce environment, preferably in a product content-related role.
- Strong understanding of eCommerce platforms and content management systems (CMS).
- Excellent written and verbal communication skills.
- Exceptional attention to detail with the ability to manage multiple tasks simultaneously.
- Proficiency in Microsoft Office Suite, specifically Excel
- Ability to work collaboratively in a fast-paced team environment.
- Basic understanding of SEO principles as they relate to product content.
- An eye for good customer-facing content.
- Experience with data analysis tools and metrics tracking.
- Knowledge of digital marketing best practices.
- Copywriting/proofreading skill is a plus.
Our typical hiring range is between $53,000.00 and $88,000.00 CAD Annual. The target salary range is between $55,000.00 and $65,000.00 CAD Annual. Salary decisions are also dependent on other factors such as your experience, job-related knowledge, skills and competencies, market location, industry benchmarks, internal equity and other role-specific requirements.
This posting represents an existing vacancy within our organization.We may use artificial intelligence tools as part of our recruitment process to assist in the initial screening of resumes. All hiring decisions, including candidate evaluation, selection, and disposition, are made by human recruiters.
About Us
At Marks, we want you to experience an extraordinary career in helping to lead our brand's evolution to be Canada’s number one destination for industrial and casual apparel and footwear. As one of Canada’s leading apparel retailers, and a valued part of the Canadian Tire family of companies, Mark’s stands out for its commitment to comfort, quality and style. Mark’s is a leader in product development, innovation and quality through its assortment of industrial apparel, footwear and accessories, with strong private and exclusive brands. Join us, where there's a place for you here.
Our Commitment to Diversity, Inclusion and Belonging
We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.
Accommodations
We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.
Skills Required
- Bachelor's degree in Marketing, Communications, Business, or related field.
- Proven experience in an eCommerce environment (preferably product content-related).
- Strong understanding of eCommerce platforms and content management systems (CMS).
- Excellent written and verbal communication skills.
- Exceptional attention to detail and ability to manage multiple tasks.
- Proficiency in Microsoft Office Suite, specifically Excel.
- Ability to work collaboratively in a fast-paced team environment.
- Basic understanding of SEO principles as they relate to product content.
- An eye for good customer-facing content.
- Experience with data analysis tools and metrics tracking.
- Knowledge of digital marketing best practices.
- Copywriting/proofreading skill.
What We Do
Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With world-class owned brands and exciting market-leading merchandising strategies, we are continually innovating with purpose: to be there for Canadians from coast-to-coast. We are a group of companies that includes a retail segment, a financial services division and CT REIT. Our retail business is led by Canadian Tire, which was founded in 1922 and provides Canadians with products for life in Canada across its Living, Playing, Fixing, Automotive and Seasonal & Gardening categories. Party City, PartSource and Gas+ are key parts of the Canadian Tire network. Our retail segment also includes Mark's, a leading source for casual and industrial wear, Pro Hockey Life, a hockey speciality store catering to elite athletes, and SportChek, Hockey Experts, Sports Experts, and Atmosphere, which offer the best active wear brands. Our 1,700 retail and gasoline outlets are supported and strengthened by our Financial Services division and the tens of thousands of people employed across the country by our Company, local Dealers, franchisees and petroleum retailers. In addition, CTC owns and operates Helly Hansen, a leading technical outdoor brand based in Oslo, Norway. CTC is an integral part of the communities in which we operate and our legacy of community support, through national and local programs, is initiated and executed by our Corporation, Dealers, franchisees, store operators and employees. Since 2005, our Canadian Tire Jumpstart Charities has been helping kids overcome financial and accessibility barriers to sport and recreation in an effort to provide inclusive play for all kids of all abilities. For more information, visit corp.canadiantire.ca.
