Analyst, CRM

With a career at The Home Depot, you can be yourself and also be part of something bigger.

Position Purpose:

The Analyst, CRM is responsible for supporting the execution of The Company Store Email and SMS marketing programs in close collaboration with brand partners and the CRM team. Drives the campaign design, quality assurance, and list delivery preparation through Klaviyo. In this role, the Analyst will be in charge of campaign execution from beginning to end through the creation of engaging content, segmentation best practices, and effective use of our ESP.

Key Responsibilities:

• 20% Capture marketing campaign requirements through close collaboration with marketing partners
• 40% Provide marketing support, including set-up of campaigns in Unica, for small to medium size campaigns
• 40% Design, test and execute campaigns using product- and activity-based purchase triggers, segment and personalization rules to support business goals

Direct Manager/Direct Reports:

• Position reports to Manager, CRM
• No direct reports

Travel Requirements:

• Typically requires overnight travel less than 10% of the time.

Physical Requirements:

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications:

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.

Preferred Qualifications:

• Bachelors degree
• Previous retail experience strongly preferred
• Previous CRM experience strongly preferred
• Previous experience with Klaviyo or other ESP

Minimum Education:

• The knowledge, skills and abilities typically acquired through the completion of a associate's degree program or equivalent degree in a field of study related to the job.

Preferred Education:

• No additional education

Minimum Years of Work Experience:

• 1

Preferred Years of Work Experience:

• No additional years of experience

Minimum Leadership Experience:

• None

Preferred Leadership Experience:

• None

Certifications:

• None

Competencies:

• Excellent verbal and written communication skills; ability to communicate analytical information in clear, concise presentations
• Experienced in CRM execution and management, preferably in a retail context
• Experienced in the application of segmentation and predictive modeling
• Strong analytical skills
• skilled in utilizing Unica and other CRM software
• Proficient with PowerPoint, Excel, Access