Role Overview
We are seeking an experienced Senior Marketing Analytics & Digital Marketing Specialist with 5–6 years of experience in campaign analytics, performance marketing, and end-to-end digital marketing strategy execution. This role requires strong analytical ability and deep digital marketing expertise to drive growth, optimize campaigns, and deliver measurable ROI.
Preferred skills and experience:
Must-Have Skills
1. 5–6 years of experience in marketing analytics and digital marketing.
2. Strong command of SQL, Excel/Sheets, Tableau.
3. Hands-on experience with Google Ads, Meta Ads, SEO tools, and campaign management.
4. Strong understanding of marketing funnels, attribution, CAC, ROAS, and LTV.
5. Ability to convert complex data into simple insights.
6. Good communication and storytelling skills.
Good-to-Have Skills
1. Experience with Python, Pyspark or R for advanced analytics.
2. Knowledge of incrementality testing.
3. Familiarity with digital marketing platforms (e.g Adobe Analytics, Google Ads, Clickstream, Ads, and Google Analytics) and the data they generate.
4. Experience in Performance Marketing or Growth Analytics.
Qualifications
• Bachelor’s degree in marketing, Analytics, Statistics, or related fields.
• Proven experience in a digital-first company, performance marketing agency, or consumer-tech brand.
Job Responsibilities:
1. Marketing Analytics & Performance Optimization.
2. Track KPIs such as CAC, ROAS, LTV, CTR, CVR, and retention metrics.
3. Create Strategies to Build out new Digital Marketing campaigns.
4. Collaborate closely with marketing stakeholders to define KPIs and set measurable goals.
5. Perform analysis across digital marketing campaigns (SEO, social, email etc.) to identify trends, optimize performance, and maximize ROI.
6. Experience on advanced tools (Adobe Analytics, Tableau, Hadoop, etc.) along with SQL Python and tableau (Good to have) to extract insights and create compelling, decision-driving reports and dashboards.
7. Knowledge of A/B testing, Hypothesis testing and experimentation strategies, providing analytical insights to optimize campaign performance.
QualificationsQualifications
• Bachelor’s degree in marketing, Analytics, Statistics, or related fields.
• Proven experience in a digital-first company, performance marketing agency, or consumer-tech brand.
Skills Required
- 5-6 years of experience in marketing analytics and digital marketing
- Strong command of SQL
- Proficiency with Excel or Google Sheets
- Proficiency with Tableau
- Hands-on experience with Google Ads and Meta Ads
- Experience with SEO tools and campaign management
- Strong understanding of marketing funnels, attribution, CAC, ROAS, and LTV
- Ability to convert complex data into simple insights and strong storytelling skills
- Bachelor's degree in marketing, analytics, statistics, or related field
- Proven experience in a digital-first company, performance marketing agency, or consumer-tech brand
- Experience with Python, PySpark, or R for advanced analytics
- Knowledge of incrementality testing
- Familiarity with Adobe Analytics, Google Analytics, Clickstream data
- Experience in Performance Marketing or Growth Analytics
- Familiarity with Hadoop or large-scale data tools
What We Do
Choosing a digital partner is about more than capabilities — it’s about collaboration and character. Unrealistic overhauls and off-the-shelf products ignore what matters most — your unique needs, culture, goals, and your legacy data and technology environments. At EXL, our collaboration is built on ongoing listening and learning to adapt our methodologies. We’re your business evolution partner—tailoring solutions that make the most of data to make better business decisions and drive more intelligence into your increasingly digital operations. Whether your goals are scaling the use of AI and digital, redesign operating models, or driving better and faster decisions, we’re here to partner with you to help you gain—and maintain—competitive advantage with efficient, sustainable models at scale. Our expertise in transformation, data science, and change management helps make your business more efficient and effective, improve customer relationships and enhance revenue growth. Instead of focusing on multi-year, resource- and time-intensive platform designs or migrations, we look deeper at your entire value chain to integrate strategies with impact. We use our specialization in analytics, digital interventions, and operations management—alongside deep industry expertise — to deliver solutions that help you outperform the competition. At EXL, it’s all about outcomes—your outcomes—and delivering success on your terms. Share your goals with us and together, we’ll optimize how you leverage data to drive your business forward. For more information, visit www.exlservice.com.
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