Digital Marketing Analyst
About the Role
This position is part of our in-house agency.
You will be involved in designing the digital strategy and will be responsible for executing and monitoring the brand content strategy, as well as managing the social media community for one of our B2B and D2C brands, in collaboration with the marketing team.
From your role, you will contribute to the brand’s strategic planning and digital operations through research, identifying opportunities, and analyzing behavioral patterns to continuously optimize digital execution and exceed objectives.
You will work closely with different teams and the digital media agency to track the performance of digital communications, channels, and the most efficient investments.
Your role will also require constant monitoring and identifying opportunities through social listening, trend tracking, and competitor benchmarking.
Additionally, you will ensure compliance with social media KPIs and develop tactical audiovisual content, reporting formats, and trending strategies aligned with business objectives.
What You Will Do
- Develop and implement communication and social media campaigns aligned with marketing strategies.
- Create engaging text, image, and video content for social media accounts.
- Track digital KPIs, identify opportunities for improvement, and execute optimization initiatives.
- Work closely with marketing and digital teams to exceed brand growth objectives across digital channels.
- Monitor and report on online comments and reviews.
- Organize and participate in events to build community, enhance brand awareness, and generate engaging content for our audience.
- Align efforts with marketing, public relations, and communication teams to maintain brand consistency.
- Stay in constant communication with marketing and digital departments to integrate brand updates into the strategy.
- Build relationships with clients, potential customers, and industry professionals.
- Stay up to date with digital and technological trends.
Who You Are
- Bachelor's degree in marketing, communication, business administration, or a related field.
- At least one year of experience in digital marketing, social media, and public relations.
- Strong verbal and written communication skills, as you will be the face and voice of our brand in the digital community.
- Team player.
- Proficiency in Microsoft Office (PowerPoint and Excel).
- English B1.
What We Can Offer You
At Essity, we believe that learning and professional development are unique for each individual, and we strive to empower employees to reach their full potential within a winning culture driven by a strong purpose.
Collaborative and Inclusive Culture | Empowering & Engaged Leaders | Working with Powerful Purpose & Sustainable Impact | Learning and Growing in your Career | Supporting Well-being & Sustainable Working Life | Life-changing Innovations | Competitive Total rewards
Location
Medellín, Antioquia Colombia.
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What We Do
Essity - a globally leading hygiene and health company, breaking barriers to well-being. Our expertise in hygiene and health began with the acquisition of the Swedish company Mölnlycke in 1975, through which our roots stretch back to 1849. Today, our sustainable innovations from globally trusted brands, designed for everybody and every body, care for the well-being of 1 billion people in 150 countries every day. Working at Essity is not just a career but a chance to make the world healthier, safer, and more hygienic. Our barrier breakers innovate for good and contribute to shaping a sustainable future. At Essity, every career is as unique as the individual. We empower employees to excel together and reach their full potential in a winning culture motivated by a powerful purpose. We provide a sustainable work-life based on flexibility for both employees and employers. At Essity, we are committed to Diversity, Equity, and Inclusion in everything we do. It is the key to our success in creating an inclusive, collaborative, and caring company culture where you can be you with us. Our purpose of Breaking Barriers to Well-being, is to enable customers and consumers to lead fuller lives at all stages of life. Our leading global brands include TENA, Tork, Actimove, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic, Vinda and Zewa. Essity has about 36,000 employees. Net sales in 2022 amounted to approximately SEK 156bn (EUR 15bn). The company’s headquarters is located in Stockholm, Sweden, and Essity is listed on Nasdaq Stockholm. If you want to join a company where dedication to people is powered by innovation, welcome to Essity
