OUR PEOPLE, TOGETHER, LEAD WITH CONSCIOUSNESS.
At Natura, we have the potential to drive meaningful transformations. This is made possible through the innovative products of Natura and Avon; the memorable experiences of Bluma's beauty services and our financial education platform, Emana Pay. Brands and services that are relevant to those who use them and recognized for our commitment to leading regenerative businesses.
Role Type
PermanentWhat will you be doing here?
A área é responsável pela estratégia ponta a ponta de relacionamento e engajamento com o cliente, gerando valor contínuo por meio do ciclo de vida (Lifecycle) e de campanhas promocionais multicanal orientadas a dados.What knowledge and experiences will you need to bring to share with our network?
Jornadas e Campanhas: Planejar e gerenciar réguas de relacionamento (Lifecycle) e o calendário de campanhas promocionais multicanal (E-mail, Push, WhatsApp, etc.).
Segmentação: Definir e refinar audiências inteligentes usando dados comportamentais e transacionais.
Otimização: Conduzir testes A/B contínuos para melhorar o engajamento e as taxas de conversão.
Análise de Dados: Monitorar KPIs de CRM, extraindo insights acionáveis para alavancar retenção, LTV e vendas.
Integração: Garantir o alinhamento estratégico das comunicações com as áreas de Negócios, Dados, Produto e Criação.
Plataforma de CRM: Importante que já tenha visto ou vivido SalesForce.
Formação: Superior completo.
#LI-VB1
What will you find here?
We are more than just a workplace: we build and live the Well-Being Ecosystem daily, based on the harmonious relationship between each individual, their surroundings, and the environment they are part of. In addition to offering benefits focused on social, physical, financial, mental, and emotional well-being, we promote an environment of prosperity, belonging, and purpose, strengthening a solid network of support, expanded awareness, and respect for diversity, equity, and inclusion.
We are a movement that transforms the way of living and doing business across 14 countries in Latin America, always guided by consciousness.
Do you know someone at Natura?
If so, ask for their corporate email and use it to request a recommendation when applying for a position. It’s an excellent opportunity to strengthen your network and advance in our selection process!
Natura celebrates and embraces diversity in all its forms and pluralities.
We encourage #Women, #BlackPeople, #PeopleWithDisabilities, individuals from the #LGBTQIA+ community, #PregnantWomen, and people aged #50+ to apply for this position
Skills Required
- Bachelor's degree (Superior completo)
- Experience with Salesforce CRM platform
- Plan and manage lifecycle journeys and multichannel campaign calendar
- Define and refine audiences using behavioral and transactional data
- Run continuous A/B tests to improve engagement and conversion
- Monitor CRM KPIs and extract actionable insights to drive retention, LTV and sales
- Align CRM communications with Business, Data, Product and Creative teams
What We Do
Natura is a Brazilian multinational and the leading beauty and personal care company in Latin America, recognized as a benchmark in Direct Sales. It offers beauty and well-being products with innovation, sustainability, and positive impact at their core.
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