Analista de Martech Pleno II

Posted 8 Days Ago
Be an Early Applicant
São Paulo, BRA
In-Office
Mid level
Agency • eCommerce • Information Technology • Consulting
The Role
Martech analyst position within WPP Enterprise Solutions, supporting marketing modernization and growth systems. The provided description focuses on WPP’s business, partnerships, and workplace policies but does not specify role responsibilities or qualifications.
Summary Generated by Built In
Who We Are

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.

Analista de Marketing CloudSobre a Marketdata

A Marketdata é uma consultoria especializada em CRM, Dados, Martech e Customer Experience, parte do ecossistema WPP. Conecta tecnologia e inteligência de dados para desenvolver estratégias de marketing, personalizar experiências e gerar resultados para grandes marcas.

Sobre a vaga

Buscamos um(a) profissional com experiência em Salesforce Marketing Cloud para atuar na operação de campanhas de marketing, desenvolvimento de automações e elaboração de relatórios gerenciais. Procuramos alguém com perfil analítico, visão de negócio e interesse em identificar oportunidades de melhoria e inovação nos projetos.

Principais responsabilidades
  • Configurar e executar disparos de campanhas de marketing utilizando Salesforce Marketing Cloud.

  • Desenvolver e acompanhar automações na plataforma, utilizando SQL.

  • Criar, atualizar e analisar relatórios gerenciais para acompanhamento dos resultados das campanhas.

  • Desenvolver dashboards e visualizações de dados para apoiar a tomada de decisão.

  • Analisar indicadores e identificar oportunidades de melhoria e otimização.

  • Propor soluções inovadoras para aprimorar processos e resultados dos projetos.

Requisitos obrigatórios
  • Experiência prática com Salesforce Marketing Cloud.

  • Conhecimento em SQL para consultas, manipulação de dados e desenvolvimento de automações.

  • Experiência com operação e disparo de campanhas de marketing.

  • Perfil analítico e facilidade para interpretar dados e indicadores.

  • Capacidade de identificar problemas e propor melhorias.

Diferenciais
  • Conhecimento em Power BI para criação de dashboards.

  • Experiência na elaboração de relatórios gerenciais e análise de performance de campanhas.

  • Visão de negócio, criatividade e iniciativa para propor novas soluções.

Formato de trabalho: híbrido, com presença 2 vezes por semana no escritório da Marketdata, na Vila Leopoldina, em São Paulo.

About WPP

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence and world-class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

When you click "Submit Application", this will send any information you add below to WPP (VML/WPP Enterprise Solutions). Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

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The Company
HQ: New York, NY
10,000 Employees

What We Do

VML Enterprise Solutions is VML's technology and transformation unit that unites the agency's technology and data groups to deliver consulting, engineering, data, automation and platform services. It supports global brands with AI-enabled solutions, commerce and customer experience transformation, and scalable platform delivery through integrated consulting and technology capabilities.

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