Analista de CRM Pleno

OUR PEOPLE, TOGETHER, LEAD WITH CONSCIOUSNESS.
At Natura, we have the potential to drive meaningful transformations. This is made possible through the innovative products of Natura and Avon; the memorable experiences of Bluma's beauty services and our financial education platform, Emana Pay. Brands and services that are relevant to those who use them and recognized for our commitment to leading regenerative businesses.

Role Type

Permanent

What will you be doing here?

Buscamos um(a) Analista de CRM Pleno para planejar, executar e otimizar campanhas de régua de relacionamento e retenção de clientes. O profissional será responsável por gerenciar canais como E-mail, Push, SMS e WhatsApp, analisar o comportamento do usuário e transformar dados em estratégias para aumento do LTV (Lifetime Value), redução de Churn e melhoria no engajamento dos clientes.

What knowledge and experiences will you need to bring to share with our network?

• Gestão de Régua de Relacionamento:

  • Planejar, estruturar e implementar fluxos automatizados (Onboarding, Reativação, Cross-sell, Up-sell, Aniversário, Cobrna etc.).

  • Segmentar bases de clientes com base em critérios demográficos, comportamentais, histórico de compras e RFM (Recência, Frequência, Valor Monotário).

• Execução e Operação:

  • Configurar e disparar campanhas e automatizadas nas plataformas de CRM.

  • Realizar testes A/B contínuos (assunto, horário, layout, Call-to-Action, ofertas e canais) para maximizar as taxas de conversão e engajamento.

• Análise de Dados e Métricas:

  • Acompanhar e analisar diariamente as principais métricas do canal (Taxa de Abertura, CTR, Taxa de Conversão, Unsubscribe, Bounce Rate, ROI de campanhas).

  • Criar e manter relatórios/dashboards para apresentação de resultados e insights para a gestão e stakeholders.

• Qualidade de Dados e Entregabilidade:

  • Monitorar a saúde da base de dados e a reputação dos domínios/canais de disparo.

  • Garantir conformidade com as normas da LGPD (Lei Geral de Proteção de Dados) no tratamento das bases de clientes.

• Interface Multifuncional:

  • Colaborar com as equipes de Design, Redação e Copywriting para criação das peças de CRM.

  • Trabalhar em parceria com o time de TI e BI para integrações de ferramentas, mapeamento de eventos e enriquecimento de dados.

What will you find here?
We are more than just a workplace: we build and live the Well-Being Ecosystem daily, based on the harmonious relationship between each individual, their surroundings, and the environment they are part of. In addition to offering benefits focused on social, physical, financial, mental, and emotional well-being, we promote an environment of prosperity, belonging, and purpose, strengthening a solid network of support, expanded awareness, and respect for diversity, equity, and inclusion.
We are a movement that transforms the way of living and doing business across 14 countries in Latin America, always guided by consciousness.
Do you know someone at Natura?
If so, ask for their corporate email and use it to request a recommendation when applying for a position. It’s an excellent opportunity to strengthen your network and advance in our selection process!
Natura celebrates and embraces diversity in all its forms and pluralities.
We encourage #Women, #BlackPeople, #PeopleWithDisabilities, individuals from the #LGBTQIA+ community, #PregnantWomen, and people aged #50+ to apply for this position