Ambassador Marketing and Operations Manager

Ambassador Program Management and Marketing Execution:

• Develop and continuously improve Ambassador resources, including playbooks, talking points, flyers, FAQs, and outreach templates. 
• Create and manage attribution mechanisms such as QR codes, UTM links, and other tracking tools to monitor Ambassador performance and impact. 
• Oversee Ambassador payments and ensure timely, accurate processing. 
• Leverage feedback and data insights to refine Ambassador outreach strategies and messaging. 
• Maintain and optimize a CRM to track Ambassador activities, categorize engagement, and report on outcomes. 

Content Development and Marketing Operations

• Manage the organization and deployment of member-facing marketing materials in coordination with internal teams. 
• Ensure consistency, clarity, and accessibility in marketing collateral — simplifying complex medical concepts for diverse audiences. 
• Oversee marketing execution at community events and partner locations to drive awareness and participation. 

Program Leadership and Cross-Team Collaboration

• Serve as the key liaison between patient marketing and local community engagement teams to ensure unified messaging and aligned goals. 
• Analyze and report on marketing performance data, including Ambassador attribution and member engagement metrics, to drive continuous improvement. 

Localized Outreach and Communication Strategy

• Recognize, analyze, and adapt outreach strategies to align with regional communication styles and cultural  
• Support and innovate on-site marketing activations and event-based outreach alongside local site and event teams. 
• Assist with data collection, implementation, and reporting at events and site locations 
• Provide creative solutions to support local events and ad hoc outreach opportunities. 
• Stay informed of best practices in grassroots marketing, patient engagement, and Ambassador program management to continually refine program effectiveness. 
• Ensure Ambassador-related processes are compliant and scalable, supporting organizational growth and geographic expansion. 

Physical & Travel Requirements:

• This role requires 100% of work to be performed in a remote office environment and requires the ability to use keyboards and other computer equipment.  
• OR Physical demands associated with this positive include: Walking, Standing, Sitting, Lifting (minimal), and drive to local events/sites
• This role requires up to 20% travel. Length of travel will depend upon study requirements, staff needs, and company initiatives.  
• Type of travel required: ​National​ 

What you Bring - Knowledge, Skills, and Abilities:

• 3+ years of experience in marketing, grassroots outreach, or community engagement— preferably in healthcare or public health. 
• Proven success in designing and managing influencer or field marketing programs, including attribution methods and payment processes. 
• Strong experience maintaining CRM systems to manage distributed teams, track outcomes, and drive actionable insights. 
• Ability to curate compelling, user-friendly marketing collateral and Ambassador resources, such as playbooks, flyers, talking points, and FAQs. 
• Skilled in analyzing data and feedback to optimize outreach and marketing tactics in real time. 
• Strong project management capabilities with the ability to juggle multiple initiatives, stakeholders, and timelines while maintaining attention to detail. 
• Excellent relationship-building skills, with the ability to work collaboratively across teams and with diverse external partners and community advocates. 
• Proficiency with marketing platforms and tools such as CRM systems, Canva (or similar creative tools), social media management, and basic email marketing platforms. 
• Comfortable working in a fast-paced, mission-driven environment that values adaptability, accountability, and results. 

Certifications, Education, and Experience:

• Bachelor's degree or equivalent experience in Marketing, Communications, Public Health, Business, or a related field 
• Experience in grassroots marketing, influencer program management, or healthcare marketing preferred. 
• Familiarity with clinical research, patient advocacy, and/or community health outreach strongly preferred. 
• Knowledge of paid media, digital patient acquisition, and attribution methodologies is a plus. 
• Spanish or other bilingual abilities are a plus but not required. 

Benefits (US Full-Time Employees Only):

• Paid Time Off (PTO) and Company Paid Holidays
• 100% Employer paid medical, dental, and vision insurance plan options
• Health Savings Account and Flexible Spending Accounts
• Bi-weekly HSA employer contribution
• Company paid Short-Term Disability and Long-Term Disability
• 401(k) Retirement Plan, with Company Match