Here's the job description:
Account Strategy Lead
Lucra Commerce is a growing Amazon agency focused on driving bottom-line profit for our client partners. We are looking for an Account Strategy Lead to serve as the primary point of contact for our portfolio of brands and own the overall strategic direction of each account.
This role is the connective tissue of our agency. You will sit between our clients and our internal PPC team, translating business objectives into actionable strategies and ensuring everything we do ladders up to profitability. You will not be buried in spreadsheets or campaign builds. You will be the person our clients trust, the person our team looks to for direction, and the person accountable for whether a brand is winning on Amazon.
What You Will Own
Client relationships across our portfolio of brands, serving as the day-to-day strategic partner and primary point of communication. You will lead regular client calls, present performance reviews, and proactively surface opportunities and risks before clients have to ask.
Overall account strategy for each brand, including pricing, inventory planning, promotional calendars, catalog expansion, competitive positioning, and category trends. You will take a holistic view of each brand's Amazon business, not just the advertising side.
Strategic direction for our PPC team. While you will not be managing campaigns directly, you will set priorities, communicate client goals, and ensure advertising efforts align with the broader brand strategy. You need to understand Amazon advertising well enough to have informed conversations with our team and with clients.
Creative and content strategy, including oversight of listing optimization, A+ Content, Brand Stores, and main image testing. You will identify where content improvements can drive conversion and work with our team to execute.
Reporting and insights, turning raw data into clear narratives for clients. You will own the story of each brand's performance and present it in a way that builds trust and drives smart decision-making.
What We Are Looking For
At least 2-3 years of hands-on Amazon experience, ideally on the agency or brand side. You understand how Seller Central works, you are familiar with the levers that drive performance on the platform, and you have managed client or stakeholder relationships in a professional setting.
Strong communication skills. This role is fundamentally about relationships. You need to be someone who can lead a client call with confidence, write a clear and concise email, and translate complex Amazon dynamics into language that non-Amazon people understand.
Strategic thinking with a profitability lens. We are not a "grow revenue at all costs" agency. You should be someone who naturally thinks about margin, contribution profit, and the tradeoffs between growth and efficiency.
Familiarity with Amazon tools and platforms including Seller Central, Amazon Advertising Console, and ideally tools like SmartScout, Helium 10, or similar competitive intelligence platforms. Experience with Vendor Central is a plus but not required.
Organizational skills and follow-through. You will be managing multiple brands simultaneously. You need systems, discipline, and the ability to keep nothing from falling through the cracks.
A collaborative mindset. Our team is small. You will work closely with our PPC Lead and PPC Specialist on a daily basis and need to be someone who gives clear direction while also being open to input from the people closest to the data.
Details
This is a full-time, fully remote position. You must be based in the United States. We are a small, senior team based in New York City and operate with a high degree of ownership and accountability. If you are looking for a role where your work directly impacts client outcomes and where you can grow alongside a company that is building something meaningful, we would love to hear from you.
Top Skills
What We Do
Lucra Commerce is an Amazon growth agency built around one core belief: revenue without profitability is not growth. We partner with brands to build and scale their Amazon businesses with a relentless focus on the bottom line. Every strategy we develop, every campaign we launch, and every decision we make is rooted in driving real, measurable profit for our client partners. We offer a full-service approach to Amazon, spanning advertising, creative, and account strategy. On the advertising side, we build and manage sophisticated PPC campaigns across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP. We go well beyond surface-level optimizations, digging into search term data, placement strategy, audience targeting, and budget allocation to ensure every dollar spent is working toward our clients' profitability goals. On the creative and content side, we develop listing strategies that convert. From A+ Content and Brand Stores to main image testing and copy optimization, we treat creative as a performance lever rather than an afterthought. Strong creative lowers advertising costs, improves conversion rates, and strengthens brand presence on the platform. Tying it all together is our account strategy layer. We take a holistic view of each brand's Amazon business, factoring in inventory health, pricing, competitive positioning, category trends, and promotional planning. Our strategists serve as true partners to our clients, translating data into clear recommendations and ensuring alignment between advertising, creative, and overall business objectives. We currently manage a portfolio of brands across categories including beauty, consumer goods, food and beverage, and more. Our clients range from emerging DTC brands entering Amazon for the first time to established businesses looking to unlock the next level of growth. What they share in common is a desire to work with a team that treats their business as its own. Lucra Commerce is a small, senior team based in New York City. We operate with the rigor and strategic depth of a large agency but with the speed, ownership, and accountability of a tight-knit group. Every team member has direct impact on client outcomes, and we take that responsibility seriously. We are growing deliberately, adding talented people who bring both expertise and intellectual curiosity to the work. If you are looking for a place where your work matters, where you are close to the strategy and the results, and where you can
Why Work With Us
Most Amazon agencies optimize for revenue. We optimize for profit. That distinction shapes everything we do and attracts clients who want a true strategic partner, not a vendor. Our team is small by design, meaning you will have real ownership, real impact, and a seat at the table from day one
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