The Alfa Romeo North America Marketing Manager will lead strategic and tactical marketing initiatives to drive brand awareness, sales, and market share. This role requires strong cross-functional collaboration, exceptional organizational skills, and the ability to manage multiple priorities including brand strategy, social media, experiential events, global coordination, and governance. The ideal candidate is detail-oriented, proactive, and confident in presenting marketing narratives to leadership and agency partners.
Key Responsibilities:
Brand Leadership & Strategy
- Serve as the single point of accountability for Alfa Romeo brand marketing in North America
- Translate global direction into regionally relevant strategies and executions
- Define priorities and optimize impact
- Develop and coordinate the monthly Go-to-Market deck to the internal marketing organization and Business Centers, ensuring consistent messaging and execution readiness
- Partner with PR, Advertising, CRM, and Experiential teams to synchronize launch timing, creative assets, and messaging for major nameplates
Marketing Collaboration & Execution
- Lead coordination across CRM, media, web operations, social, experiential, branded entertainment, and retail marketing
- Ensure alignment across internal Stellantis stakeholders and agency partners
- Support brand activations, auto shows, and experiential events to ensure seamless coordination of transportation, display readiness and brand presentation guidelines
- Develop strategic briefs and activation plans for select brand initiatives, providing clear direction to agency partners and cross-functional teams to bring the brand vision to life
- Ensure cohesive messaging across .com, CRM campaigns, dealer assets, and social channels
- Oversee CRM campaign strategy and performance (e.g., monthly GTM cadence)
- Manage and approve organic social with agency partners, ensuring regional relevance and brand tone
- Lead website refresh efforts, ensuring current offers, optimized UX, and aligned storytelling
- Partner with teams to activate launches, lifecycle campaigns, and key milestones
- Facilitate global marketing alignment, managing communications and collaboration with internal brand teams to ensure consistency in messaging, execution, and strategic priorities
Dealer & Retail Support
- Support dealer communications and launch calls (CRM, digital, experiential updates)
- Partner on co-op programs, dealer websites, and retail marketing integration
- Ensure alignment between brand initiatives and dealer execution
Performance & Reporting
- Track and report on brand KPIs, campaign effectiveness, and engagement metrics
- Prepare executive-level updates (business reviews, leadership presentations)
- Identify opportunities to improve efficiency and drive measurable results
Key Deliverables
- Monthly Go-to-Market Deck
- Cross team collaboration with Brand Managers related to incentive direction and comms
- Lead Cross Channel Planning & Execution in collab with the Fleet Coordinator
- Purchase Order Reviews
Cross-Functional Partners Engagement
- Drive Days/Training
- Advertising
- PR
- Experiential
- Auto Shows
- BC/Field Staff
- Global Team
- Agency Partners
Basic Requirements:
- Bachelor’s Degree in Business Administration, Marketing, or related field
- Minimum 5 years of experience in brand marketing, automotive marketing, experiential marketing, event management, or related
- Proven track record of leading cross-functional teams to execute high-impact marketing campaigns, product launches, and branded events
- Familiarity with automotive industry dynamics, consumer engagement strategies, and branded partnership execution
- Demonstrated ability to manage complex logistics and timelines while maintaining brand standards and delivering exceptional customer experiences
Preferred Requirements:
- MBA
- Global marketing experience would be a bonus
Skills Required
- Bachelor's degree in Business Administration, Marketing, or related field
- Minimum 5 years of experience in brand, automotive, experiential, or event marketing
- Proven track record leading cross-functional teams to execute marketing campaigns and product launches
- Familiarity with automotive industry dynamics, consumer engagement strategies, and branded partnerships
- Demonstrated ability to manage complex logistics, timelines, and maintain brand standards
- MBA
- Global marketing experience
Stellantis Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Stellantis and has not been reviewed or approved by Stellantis.
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Pay Growth & Progression — Contract-driven increases lifted hourly wages roughly 25% over 4.5 years and restored cost-of-living adjustments, pushing top rates near $42 per hour by the end of the agreement. Union hourly positions appear to have benefited most since the 2023 deal.
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Affordable Benefits — UAW-represented hourly workers pay no premiums and about 3% of total healthcare costs while receiving comprehensive medical, dental, vision, and wellness coverage. This creates materially lower out-of-pocket costs for represented hourly roles.
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Retirement Support — Post-2007 hourly hires receive a 10% employer 401(k) contribution and legacy workers saw defined-benefit improvements with retiree bonuses. Salaried roles also cite a 401(k) with employer match and contribution up to a maximum of 8%.
Stellantis Insights
What We Do
Our storied and iconic brands embody the passion of their visionary founders and today’s customers in their innovative products and services: they include Abarth, Alfa Romeo, Chrysler, Citroën, Dodge, DS Automobiles, Fiat, Jeep®, Lancia, Maserati, Opel, Peugeot, Ram, Vauxhall and mobility brands Free2move and Leasys. Powered by our diversity, we lead the way the world moves – aspiring to become the greatest sustainable mobility tech company, not the biggest, while creating added value for all stakeholders as well as the communities in which we operate.
