【Alexion Japan】Associate Director, Hematology Marketing

This is what you will do:

Associate Director, Hematology Marketing will plan to launch Ravulizumab for HSCT-TMA (Hematopoietic stem cell transplantation associated TMA). S/he will plan and execute commercial launch tactics according to marketing and go-to-market strategies. This individual will be responsible for execution of commercial launch tactics in close collaboration with Hematology Japan/global Marketing team and other members of the business unit. The role requires partnerships with other functions including Medical and Commercial Excellence. S/he reports into Marketing Director, Hematology & Nephrology Marketing.

You will be responsible for:

• Strategy development – Leading new product launches via commercial assessment, development of launch plan and establishment / management of launch teams with new product planning, being reviewed, and endorsed Japan HSCT-TMA brand plan (strategic plan and tactical plan) by Japan and global leaders.

• Financial Planning – Financial planning and management for the designated indication (sales forecasting, OPEX)

• Operational Marketing – Lead the planning and execution of assigned

marketing tactics (e.g. promotional material, digital contents, etc.)

• Customer Engagement – Engage KOLs and cultivate productive working

relationships. Partner with KOLs on relevant marketing programs in

collaboration with Hematology Marketing, KCLs and Sales.

• Brand Analytics – Monitor and analyze relevant indicators of brand

performance. Leverage learnings and insights to optimize marketing

strategy and tactics.

• Performance Analytics – Define relevant leading and lagging performance

indicators. Evaluate ongoing performance and brand health. Understand

market and customer dynamics behind the performance to guide the brand.

• Field Collaboration – Collaborate with Sales for rollout of marketing tactics.

Gain voice of the field and customers to optimize marketing programs.

You will need to have:

• ≥ 5 years of work experience of marketing in pharmaceutical business

• Strategic thinking including analytic skills, problem-solving skills, planning and management skills and communication skills

• Deep understanding of marketing discipline from strategic and operational perspectives

• Experience in sales and/or other direct customer-facing roles

• Well-developed communicating skills with global team

• Demonstrated ability to effectively communicate with and mobilize the field sales organization to achieve brand objectives

• Ability to translate patient needs and scientific data into commercial strategy

• Ability to guide market research projects to enable commercial decisions

• Ability to collaborate broadly and cross-functionally

• Intellectual curiosity and growth mindset

• Comfort with change and ambiguity

• Strong engagement, communication, and relational skills

• Passion for making a positive contribution to the rare disease community

• Bachelor’s degree in science or other relevant areas

• Fluency in Japanese, proficiency in English

We would prefer for you to have:

• Prior launch experience in rare disease and/or specialty care as a marketing

Team

• Experience working in rare disease

• Prior experience and customer relationships in Hematology

• Fluency in English

• Advanced degree in business and/or science (e.g. MBA, MS)

Date Posted

Closing Date

Alexion is proud to be an Equal Employment Opportunity and Affirmative Action employer. We are committed to fostering a culture of belonging where every single person can belong because of their uniqueness. The Company will not make decisions about employment, training, compensation, promotion, and other terms and conditions of employment based on race, color, religion, creed or lack thereof, sex, sexual orientation, age, ancestry, national origin, ethnicity, citizenship status, marital status, pregnancy, (including childbirth, breastfeeding, or related medical conditions), parental status (including adoption or surrogacy), military status, protected veteran status, disability, medical condition, gender identity or expression, genetic information, mental illness or other characteristics protected by law. Alexion provides reasonable accommodations to meet the needs of candidates and employees. To begin an interactive dialogue with Alexion regarding an accommodation, please contact [email protected]. Alexion participates in E-Verify.