The Role
The role involves implementing and optimizing Adobe marketing solutions, providing expertise in campaign management, data modeling, and technology integration while collaborating across teams.
Summary Generated by Built In
The purpose of this role is to work with the business and associated teams to craft new solutions using Adobe Campaign, Redpoint or Unica. This role serves as a subject matter expert on campaigns and campaign platforms, and provides guidance and oversight to other campaign resources. This role is able to provide direction and guidance on integration of marketing technologies and tools.
Job Description:
Skills Required
- Good Communication Skills- Ability to interact with customers independently with good articulation and confidence and Articulation.
- Digital marketing experience, with Martech platforms implementation (Adobe/SFDC) from solution, design, and implementation specifically with AEP and AJO.
- Database skills – Have good expertise of either of databases SQL/ Oracle /Teradata etc.
- Data model design Skills for Marketing databases
- Capability to query, work on aggregates, use filter conditions, Creation joins, define keys, set index etc
- Logical Programming knowledge, with either JS/ Python /PHP etc., Should be comfortable with HTML/CSS.
- Understand complex data models (preferrable XDM) and the objective of marketing campaigns.
- Familiarity with establishing rules and conditional logics to customize journeys based on customer attributes and behaviours. Advocate for improvements.
- Strong ability to partner and effectively work across the organization with line of business and technology colleagues. Strong implementation coordination and communication skills.
Good to have Skills:
- Own the project deliverables end to end working independently.
- Prior experience with CDP/Adobe campaign
- Data engineering Skills
Job Description
- 2+ years of implementation experience with Adobe Experience Cloud products especially Adobe Experience Platform and Journey Optimizer with 6+ years of overall experience in Digital marketing, campaign management.
- Expertise in deploying, configuring, and optimizing all major Experience Platform services and Journey Optimizer features.
- Strong SQL skills for querying datasets, implementing data transformations, cleansing data, etc.
- Hands-on experience developing custom applications, workflows and integrations using Experience Platform APIs
- Deep familiarity with Adobe Experience Platform and Journey Optimizer technical implementations including: o Setting up source connectors and ingesting data using the API and UI o Configuring Experience Events (XDM schemas) for capturing data from sources o Creating audience segments using custom and AI/ML-based segments o Triggering journeys and activations based on segments and profiles o Implementing journey automations, actions, and messages o Integrating with destinations like CRM, email, etc.
- Hands-on experience developing using the Platform APIs and SDKs in a language like: o JavaScript for API calls o Java for extending functionality with custom connectors or applications
- Expertise in data modelling for multi-channel needs using the Experience Data Model (XDM)
- Familiarity with configuring IMS authentication to connect external systems to Platform APIs
- Experience developing, debugging, and optimizing custom server-side applications. Proficiency in JavaScript, JSON, REST APIs and SQL
- Expertise ingesting data from sources like Adobe Analytics, CRM, Ad Server, Web and Mobile
- Strong understanding of concepts like multi-channel data management, segmentation, orchestration, automation, and personalization
- Understanding of data structures like: JSON for representing data in APIs, Data Tables for processing tabular data, Streaming data flows
Location:
India - RemoteBrand:
MerkleTime Type:
Full timeContract Type:
PermanentSkills Required
- 2+ years of implementation experience with Adobe Experience Cloud products
- 6+ years of overall experience in Digital Marketing
- Strong SQL skills for querying datasets
- Experience developing custom applications using API
- Familiarity with Adobe Experience Platform and Journey Optimizer
dentsu Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about dentsu and has not been reviewed or approved by dentsu.
-
Parental & Family Support — Paid parental leave at full pay and caregiver supports (including backup care) are emphasized as standout elements. Feedback suggests family-oriented benefits are a strong part of the package.
-
Leave & Time Off Breadth — Flexible or unlimited PTO, extensive paid holidays, and a year-end office closure are established components. Feedback suggests time-off policies are generous and add meaningful flexibility.
-
Retirement Support — A large, established 401(k) plan with employer matching is clearly documented. Feedback suggests retirement benefits feel competitive and straightforward.
dentsu Insights
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next
.jpeg)
