We are seeking a strategic and customer-focused Lifecycle Marketing Lead with experience driving omnichannel customer engagement initiatives using Adobe Experience Cloud technologies, including Adobe Journey Optimizer (AJO).
This role is ideal for someone who combines strong marketing and personalization strategy expertise with hands-on experience designing and orchestrating customer journeys across email, SMS, push, and digital channels.
The ideal candidate is comfortable collaborating with executive stakeholders, marketing teams, product owners, and technical partners to define campaign strategies, customer engagement approaches, and lifecycle programs that drive measurable business outcomes.
This is not a purely technical implementation role. We are specifically looking for someone with strong marketing, customer journey, campaign strategy, and personalization experience who also understands how to leverage Adobe technologies to execute those initiatives.
Key Responsibilities- Lead the strategy, design, and optimization of customer lifecycle and omnichannel engagement campaigns using Adobe Journey Optimizer (AJO) and Adobe Experience Platform (AEP)
- Partner with business, marketing, and product stakeholders to define customer engagement strategies, lifecycle journeys, and personalization opportunities
- Design and orchestrate customer journeys across channels including email, SMS, push notifications, web, and in-app messaging
- Develop audience segmentation and targeting strategies based on customer behavior, engagement patterns, demographics, and business objectives
- Translate customer insights and campaign goals into scalable journey and personalization strategies
- Monitor campaign performance and customer engagement metrics, providing actionable recommendations for optimization and continuous improvement
- Collaborate with analytics, product, and engineering teams to ensure proper activation and execution of customer journeys
- Support personalization initiatives using customer data, behavioral triggers, and real-time engagement signals
- Present campaign strategies, customer journey recommendations, and performance insights to stakeholders and leadership teams
- Drive customer-centric thinking and best practices across lifecycle marketing and personalization initiatives
- Partner with technical teams to ensure successful implementation and activation within Adobe Experience Cloud platforms
- Stay current on Adobe Experience Cloud capabilities, customer engagement trends, and omnichannel marketing best practices
- 5+ years of experience in lifecycle marketing, CRM, customer journey strategy, personalization, or omnichannel campaign management
- Hands-on experience with Adobe Journey Optimizer (AJO), Adobe Experience Platform (AEP), Adobe Campaign, or similar customer engagement platforms
- Experience designing and executing omnichannel customer journeys and lifecycle marketing programs
- Strong understanding of audience segmentation, personalization, and customer engagement strategies
- Proven experience collaborating with business and marketing stakeholders to drive campaign initiatives
- Strong communication and presentation skills with ability to influence both technical and non-technical audiences
- Experience measuring campaign performance and using insights to optimize customer engagement
- Familiarity with customer data platforms (CDPs), analytics, and customer engagement technologies
- Ability to balance strategic thinking with hands-on execution
- Experience with Adobe Experience Platform (AEP), RTCDP, Customer Journey Analytics (CJA), Adobe Target, or Adobe Campaign
- Experience in telecom, media, retail, or large enterprise customer environments
- Background in personalization strategy, retention marketing, customer engagement, or CRM programs
- Experience working in enterprise consulting or digital transformation environments
- Familiarity with agile delivery methodologies and cross-functional collaboration models
- Driving impactful customer engagement and personalization initiatives
- Improving campaign performance, customer retention, and engagement metrics
- Building scalable and customer-centric lifecycle journeys
- Acting as a strategic partner to marketing and business stakeholders
- Successfully leveraging Adobe technologies to deliver meaningful customer experiences
The base salary range for this position is $135,000 – $185,000 annually. Actual compensation may vary depending on experience, qualifications, geographic location, and other job-related factors.
Skills Required
- Expertise in Adobe Journey Optimizer (AJO)
- Experience with AEP/RTCDP integration
- Understanding of CJA for journey measurement
- Familiarity with AEM Assets
- Knowledge of event-based triggers and decisioning rules
- Ability to validate consent and governance models
- Exposure to multi-channel messaging systems
- Understanding of MarTech platforms (Marketo, Salesforce)
- Experience with real-time data activation at enterprise scale
What We Do
Blue Acorn iCi is an e-commerce consulting firm that helps online retailers increase sales, profitability, and ROI.
