Blue Acorn iCi is Expanding Across Europe!
We’re growing — and we’re looking for top digital talent across the UK!
📍 Location & Eligibility:
This role is based in the UK (London area), so we’re looking for candidates who are already located nearby. Please note that applicants must have the current right to work in the UK, as we’re not able to offer visa sponsorship for this position at this time.
AJO / Journey Manager
About the Role
We’re looking for an Adobe Journey Optimizer (AJO) expert to join our team and help design, orchestrate, and optimize customer journeys across a global digital ecosystem.
In this role, you’ll partner closely with marketing, data, and product teams to bring personalized, data-driven experiences to life across web, mobile, email, and more. You’ll take ownership of turning strategy into execution—building scalable, automated journeys powered by Adobe Experience Platform (AEP).
This is a hands-on role for someone who loves activation, personalization, and making data actually work in real time.
What You’ll Do
Design & Orchestrate Journeys
- Build and manage end-to-end customer journeys using Adobe Journey Optimizer (AJO)
- Translate marketing strategies into automated, scalable workflows
- Trigger journeys based on real-time behavior, segmentation, and contextual signals
Drive Personalization
- Deliver personalized experiences across web, mobile, email, and in-app channels
- Activate audiences from Adobe Experience Platform (AEP)
- Partner with marketing to support acquisition, engagement, and retention strategies
Optimize Campaign Performance
- Monitor journey performance and continuously optimize engagement and conversion
- Run A/B testing and experimentation within journeys
- Use data and insights to refine strategies and improve outcomes
Collaborate Cross-Functionally
- Work closely with marketing, analytics, product, and engineering teams
- Align journey execution with broader campaign and engagement strategies
- Support integrations and new capabilities alongside technical teams
Leverage Data & Insights
- Analyze performance metrics and engagement trends
- Build and share insights that inform future campaigns and journeys
- Contribute to a continuous optimization roadmap
What Success Looks Like
- High-performing, fully operational journeys across key digital channels
- Scalable personalization strategies powered by AEP data
- Measurable improvements in engagement and conversion
- Marketing teams enabled to launch and manage campaigns efficiently
- Ongoing optimization driven by data and insights
What We’re Looking For
- Hands-on experience with Adobe Journey Optimizer (AJO) (must-have)
- Experience with Adobe Experience Platform (AEP) and audience activation
- Strong understanding of customer journey design, segmentation, and personalization
- Background in data-driven marketing and real-time engagement platforms
- Ability to translate business/marketing needs into technical execution
- Comfortable working cross-functionally with marketing, data, and engineering teams
- Experience analyzing performance and optimizing campaigns
Nice to have:
- Experience in sports, media, or fan engagement ecosystems
- Exposure to other Adobe Experience Cloud tools
Skills Required
- Hands-on experience with Adobe Journey Optimizer (AJO)
- Experience with Adobe Experience Platform (AEP) and audience activation
- Strong understanding of customer journey design, segmentation, and personalization
- Background in data-driven marketing and real-time engagement platforms
- Ability to translate business/marketing needs into technical execution
- Comfortable working cross-functionally with marketing, data, and engineering teams
- Experience analyzing performance and optimizing campaigns
What We Do
Blue Acorn iCi is an e-commerce consulting firm that helps online retailers increase sales, profitability, and ROI.
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