Solving healthcare capacity. Powering boundless, seamless care experiences. Streamlining virtual & in-person care.
The Role
Own the AI-powered content production engine for a healthcare website. Configure automation workflows, prompts, guardrails, templates, and HubSpot CMS publishing systems; oversee content quality, medical and legal reviews, compliance, SEO, analytics, vendor coordination, and web operations. Manage migrations, audits, redirects, performance monitoring, project workflows, and continuous process improvement across product, engineering, creative, medical, and legal teams.
Summary Generated by Built In
About Fabric Health
About the Role
What You'll Do
Why You Might Be a Good Fit
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Your Qualifications
Bonus Points
The national pay range for this role is $130,000.00 – $160,000.00 per year. Actual compensation will be determined by factors such as the candidate's geographic market, experience, skills, and qualifications. Certain roles may also be eligible for additional compensation, including a comprehensive benefits package such as medical, dental, vision, unlimited PTO, and a 401(k) plan, stock options and bonuses. If your compensation requirement is greater than our posted range, please still consider applying; a determination can be made based on unique qualifications. Expected compensation ranges for this role may change over time.At Fabric, we believe that a diverse workforce is essential to our success. We are an equal opportunity employer and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, or any other legally protected characteristic. We actively encourage individuals from all backgrounds to apply.
Recruitment Fraud Alert: Protect Yourself
At Fabric Health, we are powering boundless care by solving healthcare’s biggest challenge: clinical capacity. We aren’t here to disrupt healthcare; we’re here to fix it. We unify the care journey from intake to treatment, using intelligent automation to remove administrative burdens and make care delivery 2-10x more efficient. Our technology empowers clinicians to move faster and focus on what matters most: the patient.
We are a mission-driven team of brilliant minds trusted by leading organizations including Intermountain Health, OSF HealthCare, SSM Health, and MUSC Health. Our vision is backed by premier investors such as Thrive Capital, GV (Google Ventures), General Catalyst, and Salesforce Ventures. We move quickly for good reason, listen deeply to solve big challenges, and build products with the same care and quality we’d want for our own loved ones.
Learn more: About Us | News & Press | LinkedIn | Careers
As our AI Web & Content Growth Manager, you drive the scale of content production and web operations for a direct-to-consumer healthcare website. You will contribute to content strategy and write and edit where it counts, but your center of gravity is the system that enables scale. You will own and run the content production engine: configuring automation workflows, engineering and refining the prompts, guardrails, and templates that drive it, and leading the quality and compliance process every generated asset passes through before it goes live. You act as the critical human-in-the-loop making automated content production possible in a regulated industry.
You will also serve as the connective tissue across the entire pipeline, bridging the automation tools, SEO and GEO search requirements, supporting vendors, and internal reviewers across product, engineering, creative, medical, and legal teams. Keeping a site of this size accurate and performant requires moving cross-functional priorities forward, not just managing your own queue.
As our AI Web & Content Growth Manager, you own the content production engine. Your primary responsibilities include:
- AI Content Automation & Web Operations
- Build, own, and operate our AI-native content pipeline end-to-end using platforms like AirOps, configuring workflows, engineering prompts, and troubleshooting automation to reliably produce on-brand output at scale.
- Administer the HubSpot CMS, building and maintaining the landing pages, templates, and modules that the automation publishes into, plus the workflows connecting automation tools to HubSpot.
- Develop on-page optimization, translating metadata and structured-data requirements into automation rules and templates rather than relying on one-off manual edits.
- Lead or participate in platform migration work, including content audits, URL mapping, redirect strategy, and post-launch QA.
- Manage vendor relationships, including AI content platforms and any supporting technical web services.
- Quality Control & Compliance
- Review, edit, and approve AI-generated drafts before they enter the review pipeline, catching factual errors, off-brand language, and compliance gaps that automation alone misses.
- Manage the medical and legal review process end-to-end, routing content to the right reviewers, keeping approvals moving to deadline, and confirming sign-off to ensure adherence to clinical guidelines, HIPAA, and advertising standards.
- Conduct day-to-day quality control of the site's pages, including automated publishing oversight, content audits, and governance.
- Strategy, Analytics & Workflow Coordination
- Monitor traffic, engagement, and conversion performance across the site using Google Analytics 4 and Google Search Console, feeding insights back into the prompts to target what actually moves the needle.
- Serve as the central hub tracking AI-generated content assets through review pipelines via project management tools like Jira, Asana, or ClickUp, routing expert feedback back into templates so the automation improves over time.
- Maintain content roadmaps and version-control practices for a high-volume, largely automated site.
- You are equally comfortable building automated systems as you are operating within them.
- You do not wait to be told the automation produced a bad page; you have already caught it, fixed the prompt, and prevented the next ten.
- You manage high volumes of AI-generated output across competing priorities, staying organized and communicating clearly about capacity.
- You know how to act decisively even when you do not have complete information, and you know exactly when to ask for clarity.
- You have a sharp eye for detail, consistently catching AI-generated errors, outdated disclaimers, or off-brand headlines before anyone else does.
- You prefer traditional manual content creation and are hesitant to manage large-scale AI generation pipelines.
- You struggle in a highly structured, process-driven environment where content governance, documentation, and approval workflows are non-negotiable.
- You prefer to work in a silo and are uncomfortable driving cross-functional priorities across medical, legal, and engineering teams.
- You are unfamiliar with the compliance sensitivities and rigorous review processes required in a regulated industry like healthcare.
- 5 to 8 years of experience in web content management, digital publishing, or content operations for a large-scale website.
- Direct experience with AI content generation and automation platforms (AirOps or similar); you can configure workflows, write prompts, and iterate on them, not just review finished copy.
- Hands-on HubSpot CMS experience, knowing the platform well enough to build, troubleshoot, and train others.
- Familiarity with complementary tools across the content and web stack, including CMS platforms (WordPress, Webflow, Contentful), project management software, and basic HTML/CSS.
- Proven SEO knowledge to translate technical and on-page recommendations into scalable rules and templates.
- Clear vendor communication and coordination skills, knowing how to brief external partners and hold them accountable to quality and timelines.
- Comfort operating in a structured, process-driven environment where content governance, documentation, and approval workflows are non-negotiable.
- A sharp eye for detail, with the ability to catch AI-generated errors, outdated disclaimers, and off-brand headlines before anyone else does, alongside the technical aptitude to fix the prompt so it does not happen again.
- Prompt engineering experience specifically for content generation at scale, ideally in a regulated or compliance-sensitive context.
- Platform migration experience, having executed a CMS migration or major site restructure, including content audits, redirect mapping, and post-migration QA.
- Healthcare industry background with an understanding of the compliance sensitivities around health claims, FDA and FTC advertising guidelines, and HIPAA-adjacent content considerations.
- Experience with A/B testing and CRO tools (Optimizely, VWO, or similar) applied to content and landing page performance.
- Familiarity with marketing attribution and analytics platforms (Mixpanel, Tableau, HubSpot reporting) to connect content decisions to performance data.
- Familiarity with agentic coding tools (like Claude Code or Codex) and related MCP or CLI management.
- Working knowledge of accessibility standards and experience conducting or overseeing accessibility audits.
The national pay range for this role is $130,000.00 – $160,000.00 per year. Actual compensation will be determined by factors such as the candidate's geographic market, experience, skills, and qualifications. Certain roles may also be eligible for additional compensation, including a comprehensive benefits package such as medical, dental, vision, unlimited PTO, and a 401(k) plan, stock options and bonuses. If your compensation requirement is greater than our posted range, please still consider applying; a determination can be made based on unique qualifications. Expected compensation ranges for this role may change over time.At Fabric, we believe that a diverse workforce is essential to our success. We are an equal opportunity employer and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, or any other legally protected characteristic. We actively encourage individuals from all backgrounds to apply.
Fabric Health is aware of scammers attempting to impersonate employers. To ensure that any recruiting contact you receive is legitimate, please adhere to the following:
- Verify the Domain: Official recruitment emails will only come from addresses ending in @fabrichealth.com or @gem.com. No other domain names are legitimate.
- Official Interview Tools: We use Gem for our recruitment process and Google Meet for all video interviews. Google Meet is always the platform used for your first interview; you will never be sent a Zoom link to set up or conduct an initial interview. All interviews are conducted via video unless specifically stated by our team as an audio call. We never conduct interviews via chat, social media, Skype, or WhatsApp.
- Zoom Usage: Zoom is utilized only for specific meetings set directly by our team for purposes outside of the standard interview process (e.g., coordination or onboarding discussions). It is never the first link you will receive from us.
- Authorized Contact & Texting: Fabric will only contact you if you have submitted an application or if you are connected to a current employee who shared your information with us. We will only send text messages if you have provided explicit authorization and consent, either through your application or while communicating directly with our team. If you have not explicitly authorized us to reach out, treat any SMS or unsolicited outreach as fraudulent and do not respond.
- Sensitive Data: We will never ask you for sensitive personal or financial documents (ID, banking info, SSN) during the application, interview, or candidacy stages. All sensitive data is handled through secure internal systems post-offer.
- Verify the Team: You can reference LinkedIn to verify members of our recruiting team; however, please remain vigilant as scammers may create fraudulent profiles. Always cross-reference the sender's email domain with our official @fabrichealth.com address.
If you question the validity of a contact or receive a suspicious message, do not click any links. Please submit a report via this link: https://forms.gle/N1AGAiXcAL2W57H9A
Please note: The security inbox is for reporting fraudulent activity only. Do not email this address for application status updates or to share application materials, as these will not be reviewed. Applications are only accepted and reviewed if submitted through our official application portal, and no application status information will be provided via the security email.
Skills Required
- 5 to 8 years of experience in web content management, digital publishing, or content operations for a large-scale website
- Direct experience with AI content generation and automation platforms, including configuring workflows and writing prompts
- Hands-on HubSpot CMS experience, including building, troubleshooting, and training others
- Familiarity with CMS platforms such as WordPress, Webflow, or Contentful; project management software; and basic HTML/CSS
- Proven SEO knowledge, including translating technical and on-page recommendations into scalable rules and templates
- Vendor communication and coordination skills
- Ability to operate in a structured, process-driven environment with content governance, documentation, and approval workflows
- Strong attention to detail and ability to identify AI-generated errors, outdated disclaimers, and off-brand content
- Prompt engineering experience for content generation at scale, preferably in a regulated or compliance-sensitive context
- CMS migration or major website restructuring experience, including content audits, redirect mapping, and post-migration QA
- Healthcare industry experience and familiarity with FDA, FTC advertising, and HIPAA-related content considerations
- Experience with A/B testing and CRO tools such as Optimizely or VWO
- Familiarity with marketing attribution and analytics platforms such as Mixpanel, Tableau, or HubSpot reporting
- Familiarity with agentic coding tools such as Claude Code or Codex, plus MCP or CLI management
- Working knowledge of accessibility standards and experience conducting or overseeing accessibility audits
Fabric Health Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Fabric Health and has not been reviewed or approved by Fabric Health.
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Fair & Transparent Compensation — Pay is considered aligned with role expectations, with explicit remarks that compensation reflects the demands of the work and “pay rate” highlighted as a strength.
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Leave & Time Off Breadth — Time off is described as generous, with unlimited PTO in some roles and a company holiday period that includes a full week off at year‑end.
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Equity Value & Accessibility — Equity is available to full‑time employees, and multiple role descriptions highlight stock options as part of total rewards.
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The Company
What We Do
Fabric Health is a pioneering care access platform dedicated to solving one of healthcare's most pressing challenges: operational capacity. We equip health systems, health plans, employers, and brokers with consumer-grade solutions designed to make healthcare faster, smarter, and more accessible at the exact moment of need. Our core mission is to empower boundless care through seamless, intuitive experiences that benefit both patients and providers. At the heart of our offering is a commitment to streamlining the entire care journey. We achieve this by integrating and optimizing every touchpoint from initial intake and intelligent triage to precise routing and effective treatment, encompassing both virtual and in-person care modalities. Our platform is meticulously crafted to enhance operational efficiency, addressing the complex logistical problems that often hinder timely and quality care delivery. What makes Fabric Health uniquely effective is our deep understanding of the patient and clinician experience. We develop robust automation workflows that significantly reduce administrative burdens on healthcare professionals, allowing them to focus invaluable time on what matters most: direct patient care. By automating repetitive tasks and streamlining processes, we enable clinicians to work more efficiently, leading to reduced burnout and a higher quality of service. Our comprehensive suite of features and services includes an advanced AI Assistant that guides users, dynamic Engagement & Pathways to ensure continuity of care, a versatile Virtual Care Platform for remote consultations, and dedicated Virtual Care Services for immediate support. Furthermore, our Intake & Care Guides simplify initial patient interactions, while our Enterprise Features provide scalable solutions for large organizations. Ultimately, Fabric Health drives tangible outcomes: reduced care costs, expanded access to care, and the delivery of consistent, higher-quality patient experiences. We are relentlessly focused on creating better, more intuitive interactions for consumers and equipping providers with the tools they need to deliver exceptional care efficiently. Every solution we develop is a testament to our dedication to transforming healthcare delivery, ensuring that timely, compassionate, and effective care is within everyone's reach.
Why Work With Us
Discover a culture of innovation, collaboration, and continuous growth. We offer a dynamic, remote-first environment where talented individuals thrive by tackling meaningful challenges. Contribute to cutting-edge solutions, work alongside inspiring peers, and truly make a difference in a flexible setting. Grow your career with purpose.
