The Role
Lead regional GTM and end-to-end consultative sales for AI data services across China: build pipeline with frontier AI labs and enterprise buyers, close complex deals, create client-centric proposals, forecast and maintain CRM hygiene, collaborate with delivery and technical teams, and feed market intelligence back into product and pricing decisions.
Summary Generated by Built In
Key Responsibilities
- Identify, qualify and convert new business opportunities with named frontier AI labs, physical AI and robotics customers, and enterprise AI buyers across China, building and managing a robust pipeline aligned to ambitious revenue targets.
- Develop and execute the regional go-to-market strategy for Keywords AI Data Services, including market mapping, account prioritisation, ICP refinement and proactive outbound prospecting through networking, research, referrals and digital channels.
- Lead consultative, solution-based sales engagements end-to-end: diagnose client problems, position Keywords’ AI data services portfolio (data annotation, model evaluation, red-teaming, embodied AI data) and articulate quantifiable ROI to technical, commercial and C-suite stakeholders.
- Own complex deal cycles end-to-end, from first contact through proposal, negotiation, contracting and successful handover to delivery teams in Singapore, India and across the global studio network.
- Build and nurture long-term, trust-based relationships with clients, partners and industry influencers — positioning Keywords as a strategic advisor rather than a transactional vendor.
- Develop client-centric proposals and commercial models that clearly demonstrate Keywords’ unique value proposition versus pure-play data labelling competitors and in-house alternatives.
- Provide structured market intelligence and competitive insight back into the AI Data Services leadership team to inform product, pricing, packaging and positioning decisions.
- Forecast accurately and maintain disciplined CRM hygiene, taking full ownership of pipeline integrity, conversion metrics and quarterly revenue outcomes.
- Collaborate cross-functionally with delivery, technical leadership (Singapore-based), marketing and operations teams to ensure proposed solutions are feasible and that engagements are structured for long-term account growth.
Requirements
Education & Experience
- Bachelor’s degree in Business Administration, Marketing, Economics, Engineering, Computer Science or a related discipline; an MBA or relevant advanced certifications (sales methodologies, negotiation, AI/ML literacy) is advantageous.
- 8–12 years of progressive experience in enterprise sales, business development or strategic account management within a solutions-oriented B2B environment, with a demonstrable track record of consistently exceeding revenue targets.
- Direct experience selling into AI labs, hyperscalers, foundation model companies, robotics platforms or large technology buyers is strongly preferred, with an established network of decision-makers in at least one of these segments.
- Proven success in launching new service offerings, opening new market segments or building a regional book of business from a low base — comfort with ambiguity and white-space selling is essential.
- Working knowledge of the AI services landscape (data annotation, RLHF, evaluation, red-teaming, synthetic data, embodied AI data pipelines) and fluency with frontier model providers, agentic AI and the application of LLMs in enterprise contexts.
Benefits
Base salary, Bonus, Social insurance and housing funds, Medical check-up, EAP Program
Skills Required
- Bachelor's degree in Business Administration, Marketing, Economics, Engineering, Computer Science or related discipline
- MBA or advanced certifications (sales methodologies, negotiation, AI/ML literacy)
- 8-12 years progressive experience in enterprise sales, business development or strategic account management in B2B, with consistent revenue attainment
- Direct experience selling into AI labs, hyperscalers, foundation model companies, robotics platforms or large technology buyers
- Proven success launching new service offerings, opening new market segments or building regional book of business from a low base
- Working knowledge of AI services landscape (data annotation, RLHF, evaluation, red-teaming, synthetic data, embodied AI data pipelines) and fluency with frontier model providers, agentic AI and LLM applications
- Strong consultative selling, storytelling and negotiation skills; ability to articulate ROI to technical and C-suite stakeholders
- Experience owning complex deal cycles end-to-end and maintaining disciplined CRM hygiene and forecasting
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The Company
What We Do
Keywords Studios is an international technical and creative services provider to the global video games industry and beyond. We bring to life digital content that entertains, connects, challenges and educates people worldwide. Established in 1998, and now with more than 65 facilities in 22 countries strategically located in Asia, the Americas, Australia and Europe, we provide integrated art creation, marketing services, software engineering, testing, localization, audio and customer care services across more than 50 languages and 16 games platforms to a blue-chip client base of more than 950 clients across the globe.
