AI Product Manager, Catalog and Content Understanding

Posted 2 Days Ago
Be an Early Applicant
Los Gatos, CA, USA
In-Office
400K-640K Annually
Senior level
News + Entertainment
The Role
Own product vision and AI strategy for internal catalog management and content-understanding tools. Lead roadmap, incubate ML/LLM capabilities, collaborate with researchers and engineers, translate AI advances into scalable internal products, and measure impact through hypothesis-driven evaluation.
Summary Generated by Built In

At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what’s next.

Our unique culture drives our approach to innovation, and our small, focused product teams empower individuals to make a big impact. We strongly believe that a diversity of experiences and backgrounds leads to a better environment for our employees and better products for our customers.

The Team

The Content Platform Operations & Publishing (CPOP) team sits at the intersection of AI and machine learning, the consumer experience, and the Netflix Studio. We build the internal tools that power how Netflix understands, organizes, and manages its content catalog — from metadata and asset management to the systems that make sense of what's actually in our content. Our products impact both the teams who operate the catalog, the linguists/editors/executives who rely on accurate, structured content understanding to do their jobs and ultimately impacts how members find context and meaning to the content they watch on Netflix.

We are seeking a Product Manager with a strong understanding of machine learning and a passion for AI innovation to own the strategy and product vision for our internal catalog management and content understanding tools. In this role, you will:

  • Define and drive the AI strategy for the products that manage Netflix's content catalog, from metadata systems to content understanding pipelines.

  • Own the product vision for how AI and machine learning models are applied to structure, enrich, and make sense of an ever-growing and increasingly complex content catalog.

  • Collaborate with cross-functional teams to build intelligent systems that automate and improve catalog operations.

  • Identify and implement novel AI-driven solutions to complex challenges in content understanding, cataloging, and asset management, keeping our internal tooling at the cutting edge.

  • Partner with researchers, engineers, and internal stakeholders to translate advances in AI/ML into scalable, user-centric internal products.

If you thrive at the intersection of AI technology and content, and are excited to shape how Netflix understands and manages its catalog through intelligent tooling, we'd love to hear from you!

Responsibilities include:

  • Own the strategic roadmap for AI-driven catalog management and content understanding tools — from concept through validation, shipping, measurement, and iteration. Author strategy memos and presentations to represent this vision to senior executives.

  • Lead the incubation and system design of new ML/AI capabilities for end user challenges and use cases, from idea to production, in partnership with applied researchers, data scientists, and engineers.

  • Discover unmet needs from the teams operating the content catalog, distilling them into a product roadmap that drives measurable business impact.

  • Communicate your AI strategy and vision broadly across the organization, translating technical and complex concepts for non-technical audiences.

  • Use rigorous, hypothesis-driven analysis and ML/AI evaluation skills to set priorities, build business cases, and measure impact.

What We're Looking For:

While no candidate will check every box, we are looking for a senior Product Manager with a proven track record of success.

  • 7+ years of product management experience with a proven record of prioritizing and successfully launching impactful products or platforms.

  • Intermediate or advanced knowledge of machine learning techniques and evaluation best practices.

  • Ability to mobilize an organization toward a common goal and build strong relationships across functions.

  • Experience leading end-to-end products that incorporate ML/AI, including launching LLM integrations and customizing underlying models.

  • Experience with the ML lifecycle (data collection and labeling, model evaluation, etc.).

  • Applied experience using data to inform priorities and evaluate impact.

  • Excellent written and verbal communication skills.

  • Experience building internal tools, platforms for internal partners, or B2B enterprise products is a plus.

  • Experience with content metadata, catalog systems, or content understanding (e.g., NLP, LLM) is a plus.


Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $400,000.00 - $640,000.00.

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more details about our Benefits here.

Netflix is a unique culture and environment. Learn more here.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

Skills Required

  • 7+ years of product management experience with a proven record of launching impactful products or platforms
  • Intermediate or advanced knowledge of machine learning techniques and evaluation best practices
  • Experience leading end-to-end products that incorporate ML/AI, including launching LLM integrations and customizing underlying models
  • Experience with the ML lifecycle (data collection and labeling, model evaluation)
  • Applied experience using data to inform priorities and evaluate impact
  • Ability to mobilize an organization toward a common goal and build strong cross-functional relationships
  • Excellent written and verbal communication skills
  • Experience building internal tools, platforms for internal partners, or B2B enterprise products
  • Experience with content metadata, catalog systems, or content understanding (e.g., NLP, LLM)

Netflix Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Netflix and has not been reviewed or approved by Netflix.

  • Fair & Transparent Compensation Compensation is positioned as “personal top of market” with regular recalibration and broad posted ranges for senior roles that signal the philosophy. The cash‑forward structure and clearly described pay‑mix choices help set expectations on how pay is determined.
  • Equity Value & Accessibility Employees can choose the mix of cash versus fully vested 10‑year stock options, with grants structured to be retained even after departure. This employee‑directed design increases accessibility and control over equity participation.
  • Healthcare Strength Health coverage is described as comprehensive across medical, dental, vision, and mental health, with employer funding designed to offset premiums. Additional resources like counseling/coaching and wellness support reinforce breadth in care access.

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The Company
HQ: Los Gatos, CA
13,212 Employees
Year Founded: 1997

What We Do

Netflix is the world's leading streaming entertainment service with 209 million paid memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.

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