At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.
This position reports to:
Marcom Manager, GBL Digital__
About the jobAt ABB, we help industries run leaner and cleaner and every person here plays a part.
You’re empowered to succeed, encouraged to grow, and the work you do helps run what runs the world.
This position reports to Global Marketing & Communications Head - BL Digital
Join ABB's Digital Business Line as a Global Content Marketing Specialist and help accelerate growth of ABB's AI-enabled industrial software portfolio. This role is ideal for a creative marketer who combines strong story-telling skills with modern AI-powered content creation capabilities. You will develop compelling content, vid-eos, campaigns, and sales tools that showcase how ABB's digital solutions help customers improve perfor-mance, increase reliability, optimize energy use, and advance toward autonomous operations.
This position is within ABB’s Energy Industries division that serves many of the world's most critical industries, from oil and gas and power generation to water, chemicals, and life sciences.
Key Responsibilities
- Content Creation & Digital Storytelling
- Create high-impact marketing content across multiple formats, including videos, customer stories, social media, infographics, webpages, sales presentations, thought leadership articles, white papers, eBooks, and campaign assets.
- Transform complex technical concepts into clear, engaging, customer-focused narratives that reso-nate with operators, engineers, business leaders, and executives.
- Use generative AI tools to accelerate content development, improve productivity, and personalize content for different audiences.
- Produce and edit video content for product launches, customer success stories, executive thought leadership, social media campaigns, events, and sales enablement initiatives.
- Maintain ABB brand standards while continuously introducing fresh, creative approaches to content development.
Work model: Hybrid
Product Marketing Launch Support
- Create sales enablement and marketing assets to support product launches, including sales presenta-tions, short product videos, webinars, customer testimonials, social media ads and product webpage content.
- Collaborate closely with product management and subject matter experts to translate technical capa-bilities into outcome-based customer benefits.
Marketing and Sales Enablement
- Create and maintain global sales tools, messaging, and resources that support consistent positioning and growth of ABB's digital solutions for Energy Industries.
- Develop marketing content and campaign assets tailored by target customers and personas aligned with strategic growth initiatives.
- Develop content for a wide range of uses from social media, trade media, events and customer com-munications to position ABB as an industrial software leader.
- Partner with regional and local marketing teams to adapt content for different markets and audi-ences.
- Monitor content performance and apply AI and data-driven insights to optimize messaging based on engagement metrics.
Your background and skills
- 5+ years of marketing or content creation, preferably within industrial companies
- Ability to use generative AI to enhance productivity and creativity
- Able to express technically complex content in easy-to-understand form
- Storytelling and content strategy development, with strong writing, editing, and proofreading skills, combined with creativity, innovation, and a passion for delivering fresh ideas aligned with brand po-sitioning.
- Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign), video production and editing (Adobe Premiere and Canva), Microsoft Office, CoPilot and Claude, social media
- Knowledge of digital marketing and marketing automation tools (Salesforce and Pardot)
- Collaborative mindset, strong networking skills, and a team-oriented approach.
- Ability to manage several large projects at any given time
- Fluent in English
More about us
ABB is a global technology leader in electrification and automation, enabling a more sustainable and re-source-efficient future. By connecting its engineering and digitalization expertise, ABB helps industries run at high performance, while becoming more efficient, productive and sustainable so they outperform. At ABB, we call this ‘Engineered to Outrun’. The company has over 140 years of history and around 110,000 employees worldwide. ABB’s shares are listed on the SIX Swiss Exchange (ABBN) and Nasdaq Stockholm (ABB). www.abb.com
Locations:
· Global position, location is flexible. Preference in Europe (Czech Republic, Spain or Poland).
Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.
Ready to make an impact?
Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.
Skills Required
- 5+ years of marketing or content creation experience
- Experience within industrial companies
- Ability to use generative AI to enhance productivity and creativity
- Ability to explain technically complex content in an easy-to-understand manner
- Storytelling and content strategy development skills
- Strong writing, editing, and proofreading skills
- Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign
- Video production and editing experience using Adobe Premiere and Canva
- Proficiency in Microsoft Office, Copilot, and Claude
- Knowledge of digital marketing and marketing automation tools, including Salesforce and Pardot
- Collaborative mindset and strong networking skills
- Ability to manage several large projects simultaneously
- Fluency in English
ABB Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about ABB and has not been reviewed or approved by ABB.
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Healthcare Strength — Healthcare coverage is described as comprehensive, with medical, dental, vision, mental health support, and disability and life insurance included. Immediate eligibility in some roles reinforces the sense of dependable core coverage.
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Leave & Time Off Breadth — Time-off offerings are described as broad, including paid holidays, sick days, volunteer time, sabbaticals, and, in some cases, 25 days of PTO. Flexible scheduling and remote-work options add to perceived time-off and flexibility value.
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Retirement Support — Retirement benefits are positioned as robust, including a 401(k) with company contributions or matching and, in some cases, profit sharing or pension savings. Stock purchase/share acquisition programs complement longer-term savings options.
ABB Insights
What We Do
ABB is a leading global technology company that energizes the transformation of society and industry to achieve a more productive, sustainable future. By connecting software to its electrification, robotics, automation and motion portfolio, ABB pushes the boundaries of technology to drive performance to new levels. With a history of excellence stretching back more than 130 years, ABB’s success is driven by about 110,000 talented employees in over 100 countries. www.abb.com
