The Role
The AI Native GTM Specialist is responsible for launching marketing campaigns and experiments, managing landing pages and outreach systems, and utilizing AI tools for automation and content creation, while analyzing performance to improve conversion rates.
Summary Generated by Built In
We are looking for an AI Native GTM Specialist who can independently take ideas from concept to launch. This is a hands-on role for someone who understands modern go-to-market execution, from positioning and landing pages to outreach systems, campaigns, experimentation, and conversion psychology.
You should be comfortable moving fast, testing new ideas, and building things yourself using AI, automation, and marketing tools. One day, you might launch a new landing page for a specific market. The next day, set up personalized outbound campaigns to reach thousands of potential customers, test messaging angles, or validate a completely new offer.
You will work closely with company management to launch new ideas, validate opportunities, and build scalable GTM systems that generate measurable business impact.
What are the responsibilities of an AI Native GTM Specialist?
- Launch new offers, microsites, landing pages, and experiments fast, often within the same day.
- Build and manage high-converting landing pages tailored to different industries, countries, and customer segments.
- Set up and optimize Meta campaigns, outbound outreach flows, email sequences, and lead generation systems.
- Run mass outbound campaigns with personalized messaging at scale (1000+ contacts daily).
- Use AI tools daily for content creation, design, automation, personalization, and experimentation.
- Own the full GTM execution process from idea to launch.
- Test and research positioning, messaging, pricing angles, and acquisition channels continuously.
- Understand customer psychology and build multi-touch outreach strategies that significantly improve conversion over time.
- Analyze campaign and funnel performance and emphasize quickly based on data.
- Build repeatable systems and automations that improve speed and efficiency.
What do we expect from an AI Native GTM Specialist?
- Previous experience in growth, GTM, performance marketing, outbound, or startup execution roles.
- Strong understanding of positioning, differentiation, offer creation, and customer acquisition psychology.
- Ability to independently launch campaigns, landing pages, outreach systems, and experiments from scratch.
- Hands-on experience with modern AI tools and workflows across marketing, design, automation, and research.
- Understanding of how to personalize outreach at scale without making it feel automated.
- Experience with Meta Ads, cold email infrastructure, CRM flows, and lead generation tooling.
- Basic design sense and ability to create clean, conversion-focused visuals and pages independently.
- Technical understanding of web technologies, automations, integrations, and modern SaaS stacks.
- Ability to move quickly, prioritize independently, and execute without waiting for detailed instructions.
- Strong written communication and ability to adapt messaging to different audiences and markets.
- Comfortable working in high-speed environments with constant experimentation and iteration.
- Strong ownership mindset and willingness to be accountable for results.
- Confident spoken and written English skills. Scandiweb is an international company, and we use English as our core communication language.
What do we offer?
- Monthly salary of 1500-3000 EUR NET, depending on experience and execution level.
- Performance-based bonuses tied to measurable growth and business impact.
- Opportunity to gain stock options within the company
- A share in revenue, profit, or ultimately vested equity for making a business impact.
- Support for hardware upgrades;
- Core health insurance coverage and sports bonuses;
- A diverse multinational team of experts to learn from;
- Legendary online and onsite events to celebrate our success together.
About
scandiweb is the leading digital experience partner for ambitious eCommerce brands. With over 20 years of expertise, we deliver enterprise-level solutions powered by AI, technological innovation, and the best talents globally.Our portfolio includes industry giants like Samsung, Läderach, Jaguar, BMW, Walmart, and Puma. Yet, our solutions go beyond platforms — we craft future-proof, high-performance digital ecosystems tailored to each client’s vision.With a focus on quality and innovation, we tailor our solutions to each brand’s unique goals — ensuring flexibility, scalability, and long-term success. Backed by an international team of top-tier professionals, we merge efficiency, strategy, and innovation to push eCommerce forward.At scandiweb, we work hard, innovate relentlessly, and celebrate success with purpose.
Skills Required
- Previous experience in growth, GTM, and performance marketing
- Strong understanding of positioning and customer acquisition
- Ability to independently launch campaigns and landing pages
- Experience with AI tools and marketing automation
- Understanding of outreach personalization at scale
- Experience with Meta Ads and lead generation tools
- Ability to create conversion-focused visuals independently
- Technical understanding of web technologies and SaaS stacks
- Strong written and spoken English communication skills
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The Company
What We Do
scandiweb is a full-service eCommerce agency providing expert development and digital marketing solutions, specializing in comprehensive marketing and web development.
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