AI Marketing Systems Engineer

Bitsight is a cyber risk management leader transforming how companies manage exposure, performance, and risk for themselves and their third parties. Companies rely on Bitsight to prioritize their cybersecurity investments, build greater trust within their ecosystem, and reduce their chances of financial loss.
Built on over a decade of technological innovation, its integrated solutions deliver value across enterprise security performance, digital supply chains, cyber insurance, and data analysis.

• We invented the cyber ratings industry in 2011
• Over 3000 customers trust Bitsight
• Over 750 teammates are dispersed throughout Boston, Raleigh, New York, Lisbon, Singapore, and remote

Bitsight is a cyber risk management leader transforming how companies manage exposure, performance, and risk for themselves and their third parties. Companies rely on Bitsight to prioritize their cybersecurity investments, build greater trust within their ecosystem, and reduce their chances of financial loss.
Built on over a decade of technological innovation, its integrated solutions deliver value across enterprise security performance, digital supply chains, cyber insurance, and data analysis.

• We invented the cyber ratings industry in 2011

• Over 3000 customers trust Bitsight

• Over 750 teammates are dispersed throughout Boston, Raleigh, New York, Lisbon, Singapore, and remote

BitSight is seeking an AI Marketing Systems Engineer to build, administer, and scale the systems that power modern marketing execution. This role sits within the Marketing organization and combines expertise in marketing technology, automation, AI, and HubSpot administration to improve how campaigns are launched, personalized, measured, and optimized.
You will work hands-on across our marketing technology stack to automate workflows, connect systems, improve data quality, and embed AI into everyday marketing operations. This is a builder role for someone who enjoys solving operational problems, and turning ideas into scalable systems that drive measurable business impact.
What You'll Do
Build and Scale Marketing Systems

• Design, build, and maintain workflows, automations, and internal tools that support marketing execution and lead management.

• Connect marketing platforms across the GTM ecosystem using APIs, integrations, middleware, and scripting.

• Identify opportunities to streamline campaign execution and eliminate manual processes.

• Balance rapid experimentation with long-term scalability, reliability, and governance.

Administer and Optimize HubSpot

• Serve as a primary administrator for HubSpot, including workflows, lifecycle stages, lead scoring, custom properties, reporting, integrations, and data governance.

• Maintain data quality standards, field mappings, attribution models, and campaign tracking frameworks.

• Troubleshoot system issues and optimize platform performance to support business objectives.

Embed AI Into Marketing Operations

• Identify and implement high-impact AI use cases across the marketing team.

• Build AI-powered workflows that support:

  • Content and creative generation

  • Campaign testing and optimization

  • Audience segmentation and personalization

  • Lead routing and qualification

• Evaluate emerging AI technologies and recommend practical applications that improve marketing efficiency and performance.

• Generate analysis that provides visibility into campaign performance and funnel effectiveness.

Marketing Data and Performance

• Ensure marketing technologies and data workflows comply with GDPR and other applicable privacy regulations by maintaining consent management processes, data governance standards, preference management, and customer data handling controls

• Translate campaign strategies into repeatable workflows, automations, and operational systems.

• Build audience segmentation frameworks aligned to BitSight's Ideal Customer Profile, including security leaders, risk and compliance teams, and procurement stakeholders.

• Ensure clean, reliable data flows from marketing channels into CRM and analytics systems (Salesforce, HubSpot, Looker etc.)

Qualifications
Required

• 5–8 years of experience in marketing operations, marketing technology, revenue operations, automation engineering, or related technical roles.

• Experience evaluating and deploying AI-powered marketing technologies in production environments.

• Hands-on HubSpot administration experience, including workflows, lifecycle management, lead scoring, custom objects/properties, reporting, and integrations.

• Experience managing and optimizing CRM and marketing automation ecosystems.

• Strong understanding of workflow automation, APIs, system integrations, and data architecture.

• Experience with AI platforms and tools such as ChatGPT, Claude, Gemini, Cursor, or similar technologies.

• Proficiency in at least one scripting or programming language such as Python, JavaScript, or SQL.

• Strong analytical and problem-solving skills with the ability to translate business requirements into scalable technical solutions.

• Excellent communication skills and the ability to collaborate across Marketing, Revenue Operations, Sales, and Technical teams.

Preferred

• HubSpot certifications and advanced platform administration experience.

• Experience integrating HubSpot with Salesforce and other GTM platforms.

• Familiarity with automation platforms such as Workato, Zapier, Make, Tray.io, or similar technologies.

• Experience supporting ABM, demand generation, and lifecycle marketing programs.

Belonging & Inclusion. Bitsight is proud to be an equal opportunity employer. This means we do not tolerate discrimination of any kind and are committed to providing equal employment opportunities regardless of your gender identity, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability.

Culture. We put our people first. Bitsight offers best in class benefits. We devote the same energy to nurturing our company's inclusive culture as we apply to serving our customers' needs. Working at Bitsight will give you the opportunity to fulfill your professional goals and expand your skills.

Open-minded. If you got to this point, we hope you’re feeling excited about the job description you just read.  Even if you don’t feel that you meet every single requirement, we still encourage you to apply.  We’re eager to meet people that believe in Bitsight’s mission and can contribute to our team in a variety of ways.

Bitsight also provides reasonable accommodations to qualified individuals with disabilities or based on a sincerely held religious belief in accordance with applicable laws. If you need to inquire about a reasonable accommodation, or need assistance with completing the application process, please email [email protected]. This contact information is for accommodation requests only, and cannot be used to inquire about the status of applications.

Additional Information for United States of America Applicants:

Bitsight is committed to compliance with all fair employment practices regarding citizenship and immigration status.

Bitsight will not discharge, discipline or in any other manner discriminate against any employee or applicant for employment because such employee or applicant has inquired about, discussed, or disclosed the compensation of the employee or applicant or another employee or applicant.

Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Qualified applicants with criminal histories will be considered for employment consistent with applicable law.

This position may be considered a promotional opportunity pursuant to the Colorado Equal Pay for Equal Work Act.

The anticipated hiring base salary range for this position is US $91,978 to $114,973 annually for US-based employees.  This range reflects the minimum and maximum target for new hire salaries for the position across all US locations, is based on a full-time work schedule, and is Bitsight’s good faith estimate as of the date of this posting.  Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
In addition to base salary, this role is eligible for participation in a bonus or commission plan and an equity grant.  Bitsight also offers a competitive benefits package, including but not but limited to medical, dental, and vision insurance; paid parental leave; flexible time off; a 401(k) plan with employee and company contribution opportunities; life and disability insurance; and tuition reimbursement.