AI Marketing Specialist

Job Description:

Ready to build the future of marketing with AI? We're looking for an AI Marketing Specialist who's passionate about automation, enjoys working with APIs, and gets excited about turning innovative ideas into practical solutions. You'll be instrumental in making AI truly valuable for our teams - developing tools that streamline workflows, automate routine tasks, and unlock new creative possibilities.

This role offers the opportunity to work on cutting-edge AI projects that directly impact our business operations. You'll collaborate with teams across operations, strategy, and technology to implement practical AI solutions. While not every project will succeed, those that do will become essential tools that transform our workflows. You'll report Head of business transformation and work within a supportive environment that values innovation and practical problem-solving.

What You'll Do

• Build GenAI apps (briefing assistants, classifiers, creative generation tools) from prototype to production.
• Design and optimize prompts, fine-tune models when needed, and ensure reliable outputs.
• Create automation pipelines with tools like n8n, Make, Zapier, and Copilot Studio.
• Integrate AI models with our martech stack through APIs, webhooks, and custom scripts.
• Monitor outputs, implement guardrails for brand safety, and ensure compliance.
• Debug, document, and continuously improve solutions.

What We're Looking For

• Practical skills matter more than degrees. Curiosity and learning ability outweigh credentials.
• Strong Python coding skills and proven experience delivering functional tools.
• Hands-on with OpenAI/Anthropic APIs, open-source LLMs, and workflow automation platforms.
• Solid understanding of LLM capabilities/limitations and integration best practices.
• Comfortable with APIs, data integration, and version control.
• Problem-solver with self-directed learning ability and clear communication skills.

Nice to Have:

• Portfolio, open-source contributions, or personal AI/automation projects.
• Understanding of marketing/advertising workflows.
• Active in AI communities, curious about emerging tech, and eager to improve processes.

Why You’ll Love It Here

Meaningful Impact 

Your tools will be used by hundreds of specialists and strategists daily, giving you a direct impact on how one of the world's largest agency networks operates. You'll have access to dentsu's global AI initiatives and cutting-edge projects, with opportunities to experiment on a daily basis with the latest tools and models.

Work Environment 

Work with people who actually understand what you're building in a hybrid setup where you come to our Amsterdam office when it makes sense and work from home when it doesn't. 

What We Offer

Competitive salary that reflects your technical expertise

25 vacation days + 3 wellbeing days + 2 volunteer days

Regular hackathons and innovation time

Modern tech stack and development tools

Apply

If you're someone who has strong convictions about effective prompt engineering and AI implementation, gets excited about new model releases and their potential applications, and wants to work at a company that takes AI seriously and implements it thoughtfully, we'd like to hear from you.

Please submit:

Your CV highlighting relevant technical experience,

Portfolio or GitHub showcasing AI/automation projects you've built.

Brief description of the most interesting AI tool or automation you've created. Your thoughts on where most companies go wrong with AI implementation. We value diverse perspectives and practical experience over traditional qualifications.

dentsu is committed to building diverse teams. We welcome applications from people of all backgrounds who are passionate about AI and automation.

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