AI Legal Marketing Consultant — Phoenix, AZ

AI Legal Marketing Consultant — Phoenix, AZ
[Full-time / Contract] · Hybrid or remote with Phoenix-metro client coverage

About us

LawCore AI (a division of InterCore Technologies) has worked exclusively with law firms since 2002. We build AI-era visibility programs — GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) — that get firms cited in ChatGPT, Perplexity, Google AI Overviews, and Claude, alongside traditional organic and paid search. We're expanding coverage in the Arizona market and looking for someone to own client strategy and growth in Phoenix.

The role

You'll be the strategic lead for a portfolio of Arizona law firm clients — personal injury, employment, family, criminal defense — translating AI search behavior into concrete programs that produce signed cases. This is a hybrid strategy/client-facing role: half consultant, half operator. You'll work directly with managing partners and firm marketing directors, not through layers.

What you'll do

• Own client relationships end to end: strategy, roadmap, QBRs, renewals
• Build and execute GEO/AEO programs — entity and schema architecture, citation-worthy content, hub-and-spoke site structure, AI citation share-of-voice tracking
• Run technical and content SEO audits (site architecture, redirects, internal linking, backlink recovery) using Ahrefs, GSC, and Screaming Frog
• Develop practice-area content plans that hold up to legal review and ethics rules
• Report on outcomes in the terms firms care about: qualified consults, signed cases, cost per acquisition — not impressions
• Support new business in the Phoenix market: discovery calls, competitive analysis, proposals
• Partner with our content, dev, and paid media teams to ship the work

What we're looking for

• 5+ years in digital marketing, with meaningful time in legal, professional services, or another high-consideration local-services vertical
• Demonstrated SEO depth — you can read a crawl report and know what to fix first
• Working fluency with AI search: how LLMs source and cite, why some pages get pulled and others don't, and how to measure it
• Comfort as the person in the room with a managing partner — clear, direct, no jargon padding
• Familiarity with Arizona's legal market and State Bar advertising rules (ER 7.1–7.3) is a strong plus
• Hands-on with AI tooling (Claude, ChatGPT, automation platforms) as part of daily work, not as a talking point

Nice to have

• Experience with Next.js/headless site migrations or WordPress-to-modern-stack transitions
• Paid search management for law firms (LSA, Google Ads)
• Schema/JSON-LD implementation experience
• Prior agency-side account leadership

Compensation

[100k base] plus performance bonus tied to client retention and portfolio growth. [Health/dental/401k]

How to apply

Send a resume and a short note to [email] describing one AI-search or SEO problem you diagnosed and what changed as a result. No cover letter template needed — we'd rather see how you think.

https://intercore.net/areas-we-serve/arizona/phoenix