AI Demand Innovation Specialist
The Opportunity
We're looking for an AI Demand Innovation Specialist to join our team in Toronto as part of our Sales function. The AI Demand Innovation Specialist will play a critical role in optimizing our sales AI-powered technology stack & it’s integrations, supporting Sales team pipeline campaigns, and enabling data-driven decision-making across the revenue organization.
This role requires significant experience with Salesforce, HubSpot (Marketing & Sales Hub), other GTM technologies, and the ability to partner with sales, marketing and RevOps stakeholders to drive operational excellence. This is an exciting opportunity for a detail-oriented, tech-savvy individual who is passionate about building scalable processes, leveraging AI, and bridging the gap between sales & marketing. You’ll have the chance to shape how we utilize tools, data, and AI-automation to accelerate growth.
What You Will Do:
In this role, you’ll support and enhance our Sales support infrastructure to ensure the effectiveness of our demand generation and revenue programs. Responsibilities include:
- Support, optimize, and troubleshoot various Sales tooling & it’s AI capabilities, ensuring team members can work effectively.
- Build, maintain, and optimize AI workflows, lead flows, and scoring frameworks to improve funnel health.
- Maintain integrations between HubSpot, Salesforce, and other tools to ensure data accuracy and consistency.
- Enable AI-supported campaign execution by aligning marketing signals with sales actions.
- Partner with the Marketing & Demand Generation teams to support campaign execution
- Work with RevOps to build performance reporting, including pipeline attribution and ROI analysis.
- Assist with data hygiene projects across various data sources, ensuring accurate lead, contact, and account information.
- Identify opportunities for process improvements and automation across the Sales function.
- Partner with Sales Operations to align on lead routing, qualification, and reporting.
Who You Are:
- 3+ years of hands-on Sales or Marketing Operations experience, with expert-level HubSpot (Marketing Hub), Salesforce, and AI knowledge.
- Proven ability to deploy AI-powered automation across GTM workflows (lead routing, enrichment, follow-ups, task creation), CRM integrations (Salesforce), and Sales engagements.
- Experience using AI for pipeline analysis, forecasting support, and deal risk identification
- Deep understanding of lead management, scoring, routing, and pipeline development.
- Experience with BI/reporting tools is a plus.
- Experience with basic coding/scripting (SQL, Python, Javascript, APIs (Postman), Version Control (Git) is a plus.
- Strong written and verbal communication skills to effectively collaborate internally with colleagues and externally with clients.
- Team player with a genuine desire to contribute to the overall success of the entire team.
Flywheel Commerce Network is committed to fair and equitable compensation practices. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location.
- We have office hubs across the globe where team members can go to feel productive, inspired, and connected to others - team members go into Hub Offices 3x a week
- Competitive paid time off, including annual leave plus paid public holidays
- Great learning and development opportunities
- Benefits that help you live your best life
- Parental leave and benefits
- Volunteering opportunities
- If you’re looking to connect with teammates on a topic of inclusion and identity, chances are there’s an ERG for that.
- So you know: The hired candidate will be required to complete a background check
- Learn more about us here: Life at Flywheel
Flywheel Commerce Network’s goal is to create a culture where all individuals of all backgrounds feel comfortable in bringing their authentic selves to work. We want all people to feel included and empowered to contribute fully to our vision and goals. Flywheel Commerce Network is an Equal Opportunity Employer and participates in E-Verify. All applicants will receive fair consideration for employment. We do not discriminate based upon race, color, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying.
If you have any accessibility requirements that would make you more comfortable during the application and interview process, please let us know at [email protected] so that we can support you.
Skills Required
- 3+ years of Sales or Marketing Operations experience
- expert-level HubSpot and Salesforce knowledge
- experience with AI-powered automation across GTM workflows
- experience using AI for pipeline analysis and forecasting support
- experience with lead management and pipeline development
- basic coding/scripting skills (SQL, Python, Javascript)
- experience with BI/reporting tools
- strong written and verbal communication skills
Flywheel (flywheeldigital.com) Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Flywheel (flywheeldigital.com) and has not been reviewed or approved by Flywheel (flywheeldigital.com).
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Healthcare Strength — Comprehensive medical coverage is highlighted alongside dental, vision, life insurance, HSA/FSA, and mental‑health resources within a large parent‑company framework.
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Leave & Time Off Breadth — Paid vacation and holidays are emphasized, with language about plenty of time off to recharge and country‑specific plans.
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Flexible Benefits — Flexible hours, hybrid/remote or work‑from‑anywhere options, and support for home office/co‑working indicate adaptable benefits across locations.
Flywheel (flywheeldigital.com) Insights
What We Do
Flywheel’s unified best-in-class services combine tailored expertise with cutting-edge software solutions to achieve a singular goal: To pioneer the future of commerce and inspire a new standard of partnership. As the leader of every major marketplace platform, we pride ourselves on our size and influence, but what really sets us apart is our unwavering commitment to providing a customized level of service. Client success is what drives us.
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