AI Creative Director

At GHD, we don’t just believe in the power of commitment, we live and breathe it every day.
Who are we looking for?
We are looking for an AI Creative Director to lead the shift to AI-powered creativity across a globally distributed marketing and creative team, spanning brand, advertising, social creative, presentations, print, landing pages, client-facing materials, and other high-value creative outputs.

Pivotal to this will be to combine hands-on creative direction, advanced AI capability, and brand stewardship. This role shapes how generative tools are embedded into creative workflows, helping teams improve speed, quality, consistency, and creative range while translating brand strategy into practical systems, assets, templates, examples, and guardrails. 

Some focus areas will include:

• Lead the shift to AI-powered creativity across brand, campaign, social creative, presentations, print, landing pages, and client-facing materials. 

• Turn brand strategy into practical systems, assets, guardrails, and examples that help teams apply GHD’s identity, messaging, and CVP consistently across creative work. 

• Translate business, audience, and client insights into distinctive creative concepts that strengthen GHD’s brand and support marketing, business development, and winning work outcomes. 

• Provide hands-on creative direction, balancing creative ambition, brand integrity, commercial relevance, and practical delivery. 

• Develop AI-assisted production methods, prompts, templates, and repeatable workflows that help teams produce high-quality creative work more efficiently. 

• Deliver scalable creative outputs across campaigns, presentations, pursuit materials, landing pages, and other marketing formats for faster adaptation across regions, audiences, and channels. 

• Coach designers, marketers, and regional teams on practical AI-enabled creative methods, showing where AI can improve speed, quality, iteration, versioning and asset adaptation. 

• Maintain clear standards for responsible AI use, human creative judgment, consistency, and brand quality. 

We are looking for:

• Ideally Tertiary qualified in Fine Arts, Design, Marketing with 5+ years' experience in creative direction or agency leadership roles, managing multidisciplinary creative or marketing teams 

• Experience translating brand strategy into practical creative systems, assets, guardrails, and examples that help teams apply the brand consistently.

• Credible experience using AI tools in real creative workflows and production environments as well as building playbooks, standards, and brand guardrails for distributed global teams.

• Ability to turn insights into standout concepts that strengthen the brand and deliver measurable results. 

• Skilled in mentoring teams on AI tools, presenting to executives, and using platforms like Figma and generative design tools. 

• High proficiency with Figma alongside node-based generative tools like ComfyUI, Weavy, Flora, Krea, or Freepik Spaces would be highly regarded.

• A professional portfolio that validates artistic excellence, practical AI applications, and the ability to scale team capabilities.

Interested? Apply by Friday 19th June
 

Our Hybrid Work Model:

Be part of the dynamic culture! Our workplace thrives on a hybrid model, combining in-office collaboration and flexibility. Join us in office, three days a week to contribute, connect and excel in our vibrant environment.

Ki GHD, ka ākina te kaimahi e mātou kia tutuki ōna ake moemoeā. Nā te mea, ko te kaha o te tangata te tuarā o te pakihi. Nā reira, he hiahia nō mātou ki te whiwhi kaimahi nō ngā ahurea tuakiri maha, nō whenua rerekē, tane mai, wahine mai.

At GHD we encourage individual achievement and recognize the strength of a diverse workforce. GHD is committed to providing Equal Employment Opportunities and invites applications from people of all nationalities, genders, and cultural backgrounds.

We respectfully ask that no agency resumes be presented at this stage.  

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