We're ASOS. We blend our flair for fashion with our love of cutting- edge technology, but more importantly were interested in how we can bring the best out of you.
We exist to give people the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgment, and channel your creativity into a platform used by millions.
Job DescriptionAre you a creative thinker obsessed with the future of visual storytelling? Do you live at the intersection of fashion, design, and generative AI? We’re looking for a freelance AI Creative Assistant to help us push the boundaries of how ASOS creates and communicates visually.
This is a rare opportunity to work directly with our Head of Digital Creation, shaping how generative AI is used across design, studio photography, and marketing. You’ll be part of a small, experimental team exploring how emerging tools can elevate everything from campaign ideation to digital styling.
What you’ll be doing:
- Creating AI-enhanced imagery, social teasers, and visual concepts that challenge convention and excite our audience.
- Supporting pre-visualisation for campaigns, styling digital models, and crafting experimental content for platforms like Instagram and TikTok.
- Collaborating on concept development, helping bridge imagination and execution from idea to post-ready content.
- Exploring new workflows and tools to help us stay ahead of the curve in digital creativity.
This is a freelance role, working 2–3 days a week, with at least one from our GLH Head Office. We offer a competitive day rate and are looking for someone available to start soon.
QualificationsWhat we’re looking for:
- A strong creative background in fashion, design, motion, or visual arts.
- Confident use of generative AI tools like Midjourney, Runway, ComfyUI, Stable Diffusion, or similar.
- A curious, experimental mindset - someone who’s always testing new tools and pushing creative boundaries.
- Interest in or experience with automation, upscaling, and generative workflows.
- Ability to work independently, iterate quickly, and deliver polished visual outputs.
Why this role matters:
We’re building the future of fashion content - and this role is at the heart of that transformation. If you’re excited by the idea of blending creativity with cutting-edge tech, we’d love to hear from you.
Top Skills
What We Do
We exist to give people the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgment, and channel your creativity into a platform used by millions.
Whatever your role, asos will encourage you to be you, fulfilling your creative potential with our global reach. Push boundaries, and challenge expectations. We’re determined to succeed, so we’ll trust you to deliver. Help drive our journey to becoming the global fashion destination for 20-somethings
At ASOS our 3,000+ employees are immersed in the creative worlds and have a truly entrepreneurial attitude. Our ASOSers are authentic, brave, creative and disciplined to the core and find ways to blend our passion for fashion with cutting edge technology.
Sound up your street? Join us.
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