AI Content Strategist

Posted 3 Days Ago
Be an Early Applicant
Irving, TX, USA
In-Office
139K-208K Annually
Senior level
Fintech • Financial Services
The Role
Lead development and execution of AI-integrated content strategies for financial products. Architect language systems, information architectures, and CMS/AI tooling; ensure content accuracy, brand alignment, ethical standards, and optimized digital engagement. Collaborate with product, design, and engineering teams, apply analytics and UX/journey thinking, and continuously refine AI content capabilities.
Summary Generated by Built In

Overview 

We are seeking an experienced and innovative AI Content Strategist to lead the charge in defining and implementing content strategies for AI-augmented systems. This role is at the forefront of AI innovation, requiring a deep understanding of both content strategy principles as well as the unique demands and opportunities of artificial intelligence. The successful candidate will be a subject matter expert in Content Strategy, with a proven ability to architect language systems, information structures and data inputs that AI agents consume. 
 

Responsibilities 

  • AI-Integrated Content Strategy: Develop and execute comprehensive content strategies that leverages AI, machine learning, and large language models (LLMs) to deliver personalized, predictive and highly relevant experiences for our financial products and services. 

  • Simplifying Complexity: Translate complex financial products, market data, and regulatory information into clear, simple and accessible language for a diverse customer base. 

  • Tooling and Systems: Partner with product and technology teams to define requirements for the content management systems (CMS) and AI tools necessary to execute the content strategy at scale. 

  • UX & Journey Thinking: Apply user experience (UX) and journey thinking principles to design intuitive and efficient content flows for AI agents, enhancing the overall user interaction with AI-augmented systems. 

  • Information Architecture: Design and implement robust information architectures, organizing and structuring data inputs to facilitate seamless processing by users and retrieval by AI models. 

  • Content Oversight: Provide expert oversight on all content generated for and by AI systems, ensuring accuracy, consistency, brand alignment and adherence to ethical guidelines. 

  • Integration of Analytics & Research: Utilize data analytics and research insights to continuously refine and optimize AI content strategies, identifying areas for improvement and innovation. 

  • Technology, Capabilities & AI: Stay abreast of the latest advancements in AI and content technology, integrating new capabilities to build a resilient and reliable "Content OS" for AI applications. 

  • Collaboration & Communication: Partner closely with peers within the Content Strategy team and AI leads, fostering strong relationships and ensuring cohesive strategy execution. 

  • Optimization & Digital Engagement: Drive continuous content optimization efforts for digital engagement within AI systems, enhancing discoverability, relevance and user satisfaction. 

  • Stakeholder Management: Work closely with the Design & UX AI team and report directly to the Head of Content Strategy (C15), ensuring strategic alignment and effective communication across departments. 

Qualifications 

  • Demonstrable expertise in Content Strategy, with a strong portfolio showcasing the ability to architect complex language systems and information structures. 

  • Experience in the financial services industry, with a strong understanding of its unique regulatory, compliance, and business environment. 

  • Proven experience in a leadership or program management role, preferably within a large, complex organization. 

  • Deep understanding of AI/ML concepts and their application in content development. 

  • Strong analytical skills with the ability to interpret data and research to inform strategic decisions. 

  • Excellent communication, collaboration and stakeholder management skills. 

  • Ability to thrive in a fast-paced, innovative environment and adapt to evolving technologies. 

  • Experience in designing content for digital platforms and optimizing for digital engagement. 

  • Familiarity of Design Systems and components is desirable.  

  • 6-10 years of relevant experience in a product or creative position

  • Significant experience managing complex business and technical solutions

  • Demonstrated experience as a strong leader who can prioritize well, communicate clearly and compellingly, effectively influencing across cross functional teams.

  • Experience delivering with an agile methodology

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Job Family Group: Technology

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Job Family:Digital Design Engineering

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Time Type:Full time

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Primary Location:Irving Texas United States

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Primary Location Full Time Salary Range:$138,720.00 - $208,080.00


In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

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Most Relevant Skills Please see the requirements listed above.

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Other Relevant Skills For complementary skills, please see above and/or contact the recruiter.

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Anticipated Posting Close Date:Jul 30, 2026

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Automated Processing and AI

We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.


Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.


Illinois residents – AI Notice and Right

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Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

 

If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
View Citi’s EEO Policy Statement and the Know Your Rights poster.

Skills Required

  • Demonstrable expertise in Content Strategy with portfolio showing architecture of language systems and information structures
  • Experience in the financial services industry with understanding of regulatory and compliance requirements
  • Proven experience in a leadership or program management role within a large, complex organization
  • Deep understanding of AI/ML concepts and their application in content development (including LLMs)
  • Strong analytical skills to interpret data and research to inform strategy
  • Excellent communication, collaboration, and stakeholder management skills
  • Ability to design content for digital platforms and optimize for digital engagement
  • Familiarity with Design Systems and components
  • 6-10 years of relevant experience in a product or creative position
  • Significant experience managing complex business and technical solutions
  • Experience delivering with an agile methodology
  • Ability to thrive in a fast-paced, innovative environment and adapt to evolving technologies

Citi Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Citi and has not been reviewed or approved by Citi.

  • Healthcare Strength Benefits coverage is positioned as comprehensive, including health, dental, and vision insurance plus on-site clinics, prescription drug support, and disability coverage. Family-building support such as fertility assistance is described as a notable differentiator within the overall package.
  • Retirement Support Retirement benefits are framed as strong, highlighted by a 401(k) with matching and additional plan options like a Roth 401(k). Financial support is reinforced through discounts and broader financial guidance resources tied to the benefits ecosystem.
  • Wellbeing & Lifestyle Benefits Wellbeing support extends beyond insurance through programs like an Employee Assistance Program, counseling/legal resources, and gym or wellness reimbursement. These offerings increase the perceived total rewards value even when cash compensation sentiment varies by role.

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The Company
HQ: Kwun Tong, Kowloon
223,850 Employees

What We Do

Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. Our core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients. We have 200 years of experience helping our clients meet the world's toughest challenges and embrace its greatest opportunities. We are Citi, the global bank – an institution connecting millions of people across hundreds of countries and cities.

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