About the Role:
The AI Communication & Adoption Lead is responsible for driving awareness, understanding, and adoption of AI capabilities across IT and business units. This role sits within IT Client Services, the team focused on enhancing the associate user experience, and partners closely with technical AI teams, business stakeholders, and governance functions. The role ensures AI initiatives are communicated clearly, embraced by users, aligned with governance requirements, and supported through training and enablement. This position is based in the Milwaukee corporate office with a hybrid work arrangement.
The Impact You’ll Make:
Communication & Storytelling:
Build and execute AI awareness campaigns using multiple communication channels
Serve as a bridge between technical AI teams and business stakeholders by simplifying complex concepts
Promote AI adoption success stories to highlight value, impact, and momentum
Support business‑ and client‑facing AI narratives as needed
Coordinate with external consultants or partners on communication deliverables and training content
Change Management & Adoption:
Partner with key stakeholders to explain why and how AI is being introduced, reducing fear or confusion
Develop and manage adoption strategies to accelerate and sustain AI usage
Gather user feedback and incorporate insights into AI initiatives for continuous improvement
Training & Enablement:
Design and deliver AI literacy and enablement programs for IT, business teams, and leadership, with a focus on cross‑enterprise technologies
Create and maintain training assets such as guides, FAQs, videos, demos, and quick‑start materials
Facilitate and coordinate workshops, demos, and knowledge‑sharing opportunities to drive cross‑group learning
Track training effectiveness and adoption using KPIs and feedback loops
Stakeholder Alignment & Feedback:
Translate technical progress into clear, business‑focused updates for non‑technical stakeholders
Ensure leadership and governance teams have visibility into AI initiatives and progress
Highlight quick wins and success stories to sustain executive sponsorship
Act as the voice of the user in AI implementation discussions by establishing structured feedback channels
What You’ll Bring to Baird:
Strong communication and storytelling skills with the ability to translate technical concepts into business‑friendly language
5–7 years of experience in change management, training, communications, or technology adoption roles
Instructional design experience designing and delivering learning assets such as training decks, videos, guides, or FAQs
Background in enterprise change management, training design, or technology adoption programs
Familiarity with AI and machine learning concepts and applications (deep technical expertise not required)
Ability to collaborate effectively across IT, business, and governance functions
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Baird is committed to diversity and provides employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, pregnancy, citizenship, national origin, age, disability, military service, veteran status, sexual orientation, gender identity or expression, genetic information, or any other status protected by law.
Baird Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Baird and has not been reviewed or approved by Baird.
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Retirement Support — Retirement offerings are positioned as a major strength, including a strong 401(k) with matching and profit-sharing contributions, plus access to financial planning support. Long-term wealth building is further reinforced through employee ownership and stock purchase opportunities.
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Leave & Time Off Breadth — Time-off benefits are framed as generous, including unlimited PTO in some descriptions, paid holidays, and paid volunteer time. Flex time and work-from-home options are also included as part of the broader work-life package.
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Healthcare Strength — Health coverage is described as comprehensive, spanning medical, dental, vision, and mental health support, alongside wellness programs and HSA/FSA options. Preventive care and employer contributions toward HSA/deductibles are highlighted as part of the design.
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What We Do
Founded in 1919, Baird has guided families, businesses, communities and institutions toward their financial goals for a century. Today employee-owned Baird offers wealth management, investment banking, asset management, institutional sales and trading, equity research, public finance and private equity services through more than 160 offices in the United States, Europe and Asia. Baird manages and oversees more than $305 billion in assets for clients around the world and employs more than 4,600 associates. Baird has been one of FORTUNE’s 100 Best Companies to Work For® since 2004, and is committed to policies and practices that provide equal employment opportunity at all times. These non-discriminatory practices apply to all areas of employment including: hiring, promotions, terminations, compensation, benefits and educational opportunities. “Baird” is the marketing name for Robert W. Baird & Co., Incorporated and subsidiaries and affiliates worldwide. For more information, please visit www.rwbaird.com.
