AI Automation Engineer (Marketing)

Posted 23 Days Ago
Be an Early Applicant
Irvine, CA
In-Office
85K-115K
Mid level
Analytics • Financial Services
REAL solutions for REAL people
The Role
The AI Automation Specialist will enhance marketing strategies by implementing AI tools, optimizing campaigns, and analyzing performance metrics to drive lead generation and conversions.
Summary Generated by Built In
 About TRA

At Tax Relief Advocates (TRA), we are dedicated to serving our clients and community with integrity, empathy, and a client-first approach. Our vibrant, energetic culture balances hard work with a passion for making a meaningful impact nationwide. Our mission is to guide individuals through the tax resolution process with trust, education, and care, delivering solutions that transform lives.

About the Role

Are you ready to lead a marketing transformation through quality assurance and automation? As the AI Automation Engineer (Marketing), you’ll be the driving force behind ensuring the quality and performance of our AI-driven marketing systems. This role focuses on engineering robust testing frameworks to validate and optimize marketing automation processes, leveraging platforms like Cake, HubSpot, and cutting-edge AI tools (including LLMs like GPT). You’ll ensure our systems deliver seamless lead generation, personalized client outreach, and rapid growth across the entire marketing funnel.

You’ll collaborate with cross-functional teams, including Backend Engineers and marketing teams, to bridge business and technical goals, creating scalable, high-quality systems that deliver measurable results. This is your chance to revolutionize tax resolution marketing through rigorous AI-driven testing and quality assurance.

Key Responsibilities
  • Optimize Lead Generation & Routing: Develop and execute automated test scripts to validate Cake lead integrations, ensuring seamless performance and AI-based lead scoring and routing for maximum efficiency and conversion rates.

  • Automate Campaign Workflows: Build and test fully automated marketing workflows using platforms like Cake and HubSpot, leveraging AI to ensure reliability, scalability, and performance of campaign execution.

  • Measure & Improve ROI: Create automated testing frameworks to validate key metrics such as Customer Acquisition Cost (CAC), conversion rates, and campaign ROI, using AI-driven insights to ensure accurate and optimized performance reporting.

  • Bridge Business & Technical Teams: Partner with marketing, sales, and Backend Engineers to align AI-driven testing solutions with business objectives, ensuring robust data flows and seamless integration of marketing automation systems.

  • Use AI for Personalization: Leverage advanced AI tools, including Large Language Models (LLMs) like GPT, to test and validate:

    • Better Email Subject Lines & Ad Copy: Ensure AI-generated content is high-quality, compelling, and optimized for target audiences.

    • Personalized Outreach Based on Lead Profile: Validate hyper-personalized campaigns by testing AI-driven lead data analysis and tailored messaging for maximum engagement.

    • Summarized Lead Interactions for Sales Reps: Verify that AI-generated summaries of lead interactions are accurate and actionable for sales teams.

  • Run A/B Testing with AI Assistance: Design and automate A/B testing frameworks with AI support to validate and optimize email open rates, click-through rates, and overall campaign performance, ensuring continuous improvement.

  • Drive AI Transformation: Lead the quality assurance of TRA’s transition to a fully automated, AI-driven marketing organization, integrating cutting-edge AI testing tools and fostering a culture of innovation and reliability.

Qualifications
  • 3+ years of experience in QA automation, test engineering, or a related field, with a focus on marketing automation or campaign operations.

  • Hands-on expertise with platforms such as Cake, HubSpot, Salesforce, or Zapier, and experience testing marketing automation workflows.

  • Strong analytics skills with proficiency in validating metrics like CAC, conversion rates, and ROI through automated testing.

  • Experience with AI/LLM-driven testing tools (e.g., GPT for content validation or personalization testing) is a strong plus.

  • Expertise in QA automation tools (e.g., Selenium, Cypress, or similar) and scripting languages (e.g., Python, JavaScript) for test automation.

  • Creative problem-solving skills with a knack for tackling complex marketing and data challenges through testing.

  • Ability to collaborate effectively across business and technical teams, ensuring AI-driven solutions meet quality standards.

  • Passion for innovation and ensuring high-quality systems in a fast-moving digital landscape.

Why Join Us?

At TRA, you’ll join a high-impact, forward-thinking team revolutionizing tax resolution through innovative AI and automation. You’ll tackle exciting QA challenges, collaborate with top talent, and play a central role in ensuring client-first solutions at scale. We’re not just building smarter systems—we’re creating a better experience for every person who turns to us for help. Join us to lead TRA’s AI-driven QA automation strategy and shape the future of how we grow, connect, and serve.


Location: Irvine, CA - onsite preferred 

Compensation: Up to $85,000 - $115,000 depending on experience 

Position Type: Full-time, permanent  

 

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. is an Equal Opportunity Employer. We value diversity and encourage all qualified individuals to apply.

Top Skills

Ai-Driven Tools
Cake
Hubspot
Salesforce
Zapier
Am I A Good Fit?
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The Company
HQ: Irvine, CA
293 Employees
Year Founded: 2017

What We Do

We help people with tax debt, wage garnishments, bank levies, audits and much more. Call us today for Tax Relief

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