AI Automation Engineer - Sales & Marketing

We believe in the power and joy of learning

At Cengage, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.  

Cengage's portfolio of businesses supports student choice by providing a range of pathways that help learners achieve their goals and lead a choice-filled life.  

Our culture values inclusion, engagement, and discovery

Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-belonging/.    

The AI Automation Engineer – Sales & Marketing is a hands-on technical role focused on building AI-driven workflows that accelerate revenue generation and reduce friction across the commercial engine at Cengage. You will partner directly with sales operations, marketing, and RevOps leaders to identify high-value automation opportunities and ship weekly improvements.    

This role sits at the intersection of GTM systems, AI/ML capabilities, and enterprise automation. The ideal candidate knows Salesforce deeply, has built against marketing automation platforms, and can rapidly prototype AI-powered improvements to proposal generation, lead qualification, and campaign execution. You should be equally comfortable in a code editor and on a quarterly business review with sales leadership.    

Key Responsibilities

Revenue-Focused AI Automation

• Automate proposal generation, contract drafting, and RFP response workflows using LLMs and document AI

• Build AI-powered lead qualification, scoring, and routing systems integrated with Salesforce

• Automate campaign workflows across marketing platforms (Marketo, HubSpot, Salesforce Marketing Cloud)

• Develop AI assistants for sales reps to accelerate account research, call prep, and follow-up

• Create intelligent content generation pipelines for marketing collateral, email copy, and personalization 

Salesforce & GTM Systems Integration

• Integrate AI capabilities directly into Salesforce via Apex, Flow, and Einstein AI platforms

• Build API integrations between CRM, CPQ, marketing automation, and enrichment platforms (ZoomInfo, Clearbit)

• Identify and resolve workflow friction points slowing down pipeline velocity

• Instrument workflows with telemetry to surface bottlenecks and measure automation impact

• Partner with RevOps on data quality, hygiene, and enrichment automation  

Continuous Improvement & Delivery

• Deliver continuous weekly improvements to deployed workflows based on user feedback

• Quantify proposal cycle time reduction, pipeline velocity gains, and rep productivity lift

• Partner with sales and marketing stakeholders to identify the next tranche of opportunities

• Maintain documentation, onboarding materials, and runbooks for all deployed automations

• Monitor production workflows for reliability, drift, and edge case handling 

Required Qualifications

• Bachelor's degree in Computer Science, Engineering, Information Systems, or related field

• 4+ years of experience in automation engineering, software development, or RevOps/MarOps engineering

• Strong proficiency in Python and experience building production automation

• Hands-on experience with LLMs and modern AI APIs (OpenAI, Anthropic, AWS Bedrock)

• Deep experience with Salesforce — administration, Flow, Apex, or Salesforce APIs

• Experience with at least one major marketing automation platform (Marketo, HubSpot, Pardot, Eloqua)

• Strong understanding of B2B sales and marketing processes and KPIs

• Excellent communication skills to work with revenue leadership and technical stakeholders  

Preferred Qualifications

• Salesforce certifications (Administrator, Platform Developer, Sales Cloud Consultant)

• Experience with CPQ platforms (Salesforce CPQ, Conga, PandaDoc)

• Background in proposal automation or contract intelligence platforms

• Experience with data enrichment platforms (ZoomInfo, Clearbit, Apollo)

• Familiarity with agentic AI frameworks (LangChain, CrewAI, AutoGen)

• Experience in EdTech or enterprise B2B SaaS environments 

Tools & Technologies

You should be comfortable with many of the following:

• Languages: Python, JavaScript/TypeScript, SQL, Apex

• AI/ML: OpenAI API, Anthropic API, AWS Bedrock, LangChain

• Salesforce: Flow, Apex, Einstein, Salesforce APIs, CPQ

• Marketing: Marketo, HubSpot, Salesforce Marketing Cloud, Pardot

• Automation: n8n, Zapier, Workato, Tray.io

• Analytics: Salesforce reports, Tableau CRM, Snowflake  

Key Competencies

• Revenue Mindset — instinctively ties automation work to pipeline, cycle time, and deal velocity

• Systems Thinking — sees the full GTM system and how automations cascade across it

• Rapid Delivery — ships weekly improvements and iterates based on user feedback

• Stakeholder Partnership — earns trust of sales leaders, marketers, and RevOps

• Technical Pragmatism — chooses the right tool for the job rather than over-engineering

• Business Acumen — translates technical capability into revenue and efficiency language  

What We Offer

• Opportunity to shape AI at scale across a global learning company

• Direct impact on business outcomes, product, and workforce productivity

• Access to cutting-edge AI tools, platforms, and technologies

• Collaborative team environment focused on innovation and continuous improvement

• Professional development and learning opportunities     

Cengage is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of any classification protected by applicable federal, state, provincial or local laws.  

Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at [email protected].     

About Cengage

Cengage, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education. 

Compensation

At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here to learn more about our Total Rewards Philosophy.

The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location.  Sales roles often incorporate a significant incentive compensation program beyond this base pay range.

In this position,  you will be eligible to participate in the company’s discretionary incentive bonus program.  This position's bonus target amount, which is not guaranteed and is dependent on individual performance and overall company results among other factors, is provided below.