AHC Hospitality

AHC Hospitality Marketing Manager

Posted 6 Days Ago

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Grand Rapids, MI, USA

In-Office

Mid level

Hospitality

The Role

Manage end-to-end multi-property marketing execution: plan and run social and digital ad campaigns, write advertising copy, oversee guest communications and franchise intranet, monitor budgets and performance metrics, coordinate vendors and internal teams, and support PR and department initiatives.

Summary Generated by Built In

Job Summary & Responsibilities

From comfortably casual to lavishly appointed, AHC Hospitality represents a diverse array of hotels, restaurants, and resorts. Our team members provide exceptional experiences that delight our guests at every touchpoint. Whether hosting a meeting for several hundred, serving a table for two, or creating a beautiful space for our guests to enjoy, AHC Hospitality is full of opportunities for our guests, as well as our associates. We invest in supporting your growth and are a company who sees your success as our success. Choose a property that fits your personality: the Amway Grand Plaza, JW Marriott Grand Rapids, AC Hotel by Marriott, Courtyard by Marriott Downtown -- and start your unstoppable career here.

This is a full-time position requiring weekend availability.

This position is eligible for full benefits (medical, dental & vision), 401K, paid vacation, discounted downtown parking, free employee meals, hotel and restaurant discounts and more.

SUMMARY:

AHC Hospitality is hiring a strategic, hands-on Marketing Manager who can own multi-property marketing execution end-to-end, from translating brand goals into high-performing campaigns, to writing the copy that makes them convert. You'll bring both the project management rigor and the creative fluency to run social, digital advertising, and guest communications across a portfolio of hotel and restaurant properties. This is a high-visibility role for a self-starter who wants real ownership over campaign performance and results, not just task completion.

ESSENTIAL FUNCTIONS:

Reporting to the Director of Marketing Services & Strategy (DMSS), this role owns the daily execution and project management of marketing initiatives across an assigned portfolio of properties, ensuring every deliverable meets brand standards and drives measurable ROI/KPI results, while monitoring campaign spend against budget to keep initiatives on track. This includes managing workflow for the department using project management software and serving as the primary liaison between clients, vendors, and internal teams to keep execution seamless.

The Marketing Manager independently manages the execution of creative advertising campaigns across multiple channels including social media management, digital platforms, pre- and post-stay guest communications, e-newsletters, and franchise intranet oversight for Marriott, Hilton, Hyatt, and Ruth's Chris Steak House.

This role also supports public relations initiatives in conjunction with the agency of record and takes on additional marketing department responsibilities as business needs evolve.

REQUIRED SKILLS:

- Detail oriented person who thrives on creative challenges and problem solving
- Comfortable leading creative discussions and presenting to groups
- Experience writing advertising copy for traditional and digital channels
- Articulate and professional communication skills – both written and verbal
- Strong knowledge using Meta
- Strong knowledge in Google – ads, analytics, GTM, etc.
- Ability to manage multiple projects in a dynamic, fast-paced environment
- Experience using data to identify target audience segments and formulating traditional and digital advertising campaigns that successfully connect with those segments
- Ability to interpret financial and performance data (daily reports, budgets, ROI/KPI reports) to inform marketing decisions
- Experience using Content Management Systems, social media monitoring platforms, and ASANA
- Strong knowledge using Microsoft Office and Adobe Creative Suite
- Strong interpersonal skills and ability to work as a collaborative team player
- Knowledge of the hospitality industry with the spirit to serve and loves food and travel!

EDUCATION & EXPERIENCE:

College degreed professional with an emphasis on marketing and advertising. Three or more years of experience as a marketing project manager; and have social media or Google ad management expertise within a B to C service organization, a hospitality company, or creative agency. Candidates must have superior communication and organizational skills, be detail oriented, have creative copywriting expertise, and are positive, self-motivated independent thinkers who are goal-driven and team-oriented.

PHYSICAL REQUIREMENTS:

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the associate:

- Is regularly required to stand, walk, and run.

- Must be able to be on one's feet up to 8 hours per day.

- Is required to use hands and fingers to handle or feel objects.

- Is required to frequently reach with hands and arms.

- Is regularly required to talk or hear, taste, or smell.

- Is occasionally required to sit and stoop, kneel, crouch, or crawl.

- Must occasionally lift and/or move up to 50 pounds.

- Specific vision abilities required by this job include close vision, distance vision, and peripheral visioN

Skills Required

College degree with emphasis on marketing and advertising
Three or more years of experience as a marketing project manager with social media or Google ad management expertise
Experience writing advertising copy for traditional and digital channels
Strong knowledge using Meta (Facebook/Instagram) advertising
Strong knowledge in Google Ads, Google Analytics, and Google Tag Manager (GTM)
Experience using Content Management Systems
Experience using social media monitoring platforms
Experience using Asana or similar project management software
Strong knowledge of Microsoft Office and Adobe Creative Suite
Ability to use data to identify audience segments and formulate effective campaigns
Ability to interpret financial and performance data (budgets, ROI, KPI reports) to inform decisions
Ability to manage multiple projects in a fast-paced environment and strong project management skills
Excellent written and verbal communication, presentation, and interpersonal skills
Knowledge of the hospitality industry and willingness to work weekends
Ability to stand/walk up to 8 hours and occasionally lift/move up to 50 pounds

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The Company

What We Do

AHC Hospitality is a management company headquartered in Grand Rapids, Michigan, specializing in providing customized hospitality solutions for hotels, resorts, and restaurants. By implementing successful operation models that yield positive results for owners, associates, and guests, the company focuses on delivering excellent customer service and leading the industry in hospitality innovation.