Role Overview
We are looking for a senior sales professional to build and
grow the private-sector HTLS conductor business across Western and
Central India. The role will focus on industrial and captive power customers
who develop their own transmission infrastructure outside the traditional
public tender route.
The ideal candidate should have strong relationships with State
Transmission Utilities (STUs), DISCOMs, private industrial customers,
transmission consultants and EPC contractors, along with a strong
understanding of EHV transmission and overhead conductors.
Key Responsibilities
- Own
the private-sector HTLS order book, including annual volume and
margin targets.
- Build
relationships with STUs/DISCOMs, transmission planning, connectivity
and load-sanction teams to identify upcoming industrial power and
transmission requirements.
- Identify
new opportunities across steel, cement, aluminum, refining,
petrochemicals, captive power, IPPs and data centers.
- Engage
with plant/project/electrical heads and design consultants at the early
project and specification stage.
- Drive specification-led selling by presenting technical solutions such as
sag-tension, ampacity and reconductoring studies.
- Support
customers through connectivity, load-sanction and utility approval
processes.
- Manage
the complete sales cycle from opportunity identification through consultant
specification, EPC engagement and order closure.
- Sell
the complete HTLS solution including conductors, dead-ends, spacers,
dampers and stringing accessories.
- Work
closely with engineering and pricing teams to translate customer
requirements into commercially viable solutions.
- Maintain
accurate pipeline, enquiries, quotations and opportunity stages in CRM.
Requirements
Required Experience & Skills
- 10–15
years of experience in EHV transmission, overhead line conductors,
transmission EPC, transmission equipment or hardware sales.
- Strong
existing relationships with State Transmission Utilities, DISCOMs and
SLDC / transmission planning / connectivity teams.
- Proven
experience in private-sector / industrial sales and long-cycle,
consultative selling.
- Good
technical understanding of sag, tension, ampacity, clearance and
stringing of overhead conductors.
- Practical
knowledge of connectivity and load-sanction processes for private
consumers.
- Strong
network among industrial project/electrical heads, EHV consultants and
transmission EPCs.
- Engineering
degree in Electrical or Mechanical Engineering.
- Willingness
to travel extensively and work with plant sites, customers and utility
offices.
Preferred
- Hands-on
experience with HTLS conductors – ACCC, ACSS, GAP, TACSR.
- Experience
in reconductoring / line-uprating projects.
- Knowledge
of CEA, IS 398 and IS 802 requirements.
- Familiarity
with PLS-CADD, sag-tension studies and technical submissions.
- Existing
relationships within the steel, cement or aluminium capex ecosystem.
Important
Skills Required
- 10–15 years of experience in EHV transmission, overhead line conductors, transmission EPC, transmission equipment, or hardware sales
- Strong relationships with State Transmission Utilities, DISCOMs, SLDC, transmission planning, and connectivity teams
- Proven private-sector or industrial sales experience involving long-cycle consultative selling
- Technical understanding of sag, tension, ampacity, clearance, and overhead-conductor stringing
- Practical knowledge of connectivity and load-sanction processes for private consumers
- Network among industrial project and electrical heads, EHV consultants, and transmission EPCs
- Engineering degree in Electrical or Mechanical Engineering
- Willingness to travel extensively and work with plant sites, customers, and utility offices
- Hands-on experience with HTLS conductors including ACCC, ACSS, GAP, or TACSR
- Experience with reconductoring or line-uprating projects
- Knowledge of CEA, IS 398, and IS 802 requirements
- Familiarity with PLS-CADD, sag-tension studies, and technical submissions
- Existing relationships in the steel, cement, or aluminium capital-expenditure ecosystem
What We Do
XpertReach is an executive search and recruitment platform that helps startups, MSMEs, investment funds, family offices, and large corporations secure senior and leadership talent. Its services include executive search, interim and advisory placements, contract hiring, freelance consultants, and project-based staffing. The company uses a technology platform and global search capabilities to support critical talent requirements across sectors including financial services, manufacturing, education, retail, and professional services.

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