Agency Development Lead

Posted 5 Days Ago
Be an Early Applicant
New York, NY
121K-151K Annually
Senior level
Marketing Tech
The Role
As an Agency Development Lead, you'll define strategies to improve advertiser solutions through independent agencies, focusing on financial performance and relationship building. You will lead agency education, conduct business reviews, and collaborate with cross-functional teams to drive revenue growth while ensuring best-in-class client services.
Summary Generated by Built In

What You'll Do:

  • As an Agency Development Lead, you will be pivotal in driving the growth and success of Criteo's partnerships with independent advertising agencies. This role blends strategic leadership, relationship management, and business development to maximize the impact of Criteo's solutions across agency portfolios.

    Key Responsibilities

  • Strategic Leadership: Define priorities and strategies to elevate Criteo as a leading platform for brand-building and business-driving solutions.
  • Agency Management: Own the financial performance of your agency portfolio, ensuring quarterly and annual partnership targets are met.
  • Relationship Building: Cultivate and maintain strong relationships with senior leadership across independent agencies, acting as the primary point of contact and thought leader.
  • Collaboration: Work cross-functionally with client services, product, and engineering teams to align offerings with client needs and drive revenue growth.
  • Education & Enablement: Develop and deliver scaled education programs across agency disciplines, including media, digital, and strategic planning.
  • Business Development: Lead new business efforts, including responding to RFPs, negotiating MSAs, and identifying upselling opportunities to expand agency accounts.
  • Performance Management: Track revenue performance and take corrective measures to optimize outcomes across agency portfolios.
  • Innovation & Influence: Engage with internal stakeholders to influence product roadmaps, ensuring alignment with market and client demands.

Who You Are:

Minimum Requirements:

  • Bachelor’s degree or equivalent work experience.
  • 10+ years of strategic sales experience, preferably in AdTech, with a focus on programmatic and performance marketing sales.
  • Proven ability to develop and grow client relationships, particularly within agency and independent company clients.
  • Exceptional communication and interpersonal skills, with experience engaging and influencing C-level clients.
  • Strong quantitative skills paired with adept negotiation abilities.

Preferred Qualifications:

  • A track record of successful business development, including identifying and capitalizing on opportunities across diverse agency functions (e.g., strategy/planning, video, search, shopper, programmatic).
  • Ability to thrive in a dynamic, fast-paced environment, maintaining composure and adaptability under pressure.
  • Collaborative mindset, with experience working closely with cross-functional teams and a team-player attitude.
  • A passion for continuous learning, a drive for excellence, and a sense of fun to navigate challenges in a dynamic space.

We acknowledge that many candidates may not meet every single role requirement listed above. If your experience looks a little different from our requirements but you believe that you can still bring value to the role, we’d love to see your application!​

Who We Are:

Criteo is the global commerce media company that enables marketers and media owners to deliver richer consumer experiences and drive better commerce outcomes through its industry leading Commerce Media Platform.

At Criteo, our culture is as unique as it is diverse. From our offices around the world or from home, our incredible team of 3,600 Criteos collaborates to develop an open and inclusive environment. We seek to ensure that all of our workers are treated equally, and we do not tolerate discrimination based on race, gender identity, gender, sexual orientation, color, national origin, religion, age, disability, political opinion, pregnancy, migrant status, ethnicity, marital or family status, or other protected characteristics at all stages of the employment lifecycle including how we attract and recruit, through promotions, pay decisions, benefits, career progression and development. We aim to ensure employment decisions and actions are based solely on business-related considerations and not on protected characteristics. As outlined in our Code of Business Conduct and Ethics, we strictly forbid any kind of discrimination, harassment, mistreatment or bullying towards colleagues, clients, suppliers, stakeholders, shareholders, or any visitors of Criteo. All of this supports us in our mission to power the world’s marketers with trusted and impactful advertising encouraging discovery, innovation and choice in an open internet.

Why Join Us:

At Criteo, we take pride in being a caring culture and are committed to providing our employees with valuable benefits that support their physical, emotional and financial wellbeing, their interests and the important life events. We aim to create a place where people can grow and learn from each other while having a meaningful impact. We want to set you up for success in your job, and an important part of that includes comprehensive perks & benefits. Benefits may vary depending on the country where you work and the nature of your employment with Criteo. When determining compensation, we carefully consider a wide range of job-related factors, including experience, knowledge, skills, education, and location. These factors can cause your compensation to vary.

For employees based in the US, certain roles at Criteo are eligible for additional rewards, including quarterly or annual bonus and restricted stock units. US-based employees receive access to healthcare, dental, and vision insurance, a 401(k) plan with company match, short-term and long-term disability coverage, life insurance, family forming and wellness benefits, Flexible Work financial support, learning opportunities, and a robust annual leave plan including volunteer time off and summer vacation days.

The US base salary pay range for this position per year is:

$120,640-150,800

The Company
Boston, MA
2,868 Employees
On-site Workplace
Year Founded: 2005

What We Do

Criteo is a global technology company that powers the world’s marketers and media owners with trusted and impactful advertising through our world-leading Commerce Media Platform, a suite of products that activates the world’s largest set of commerce data to drive better commerce outcomes. We help thousands of brands, publishers, and retailers reach and monetize audiences and are committed to supporting a fair and open internet that enables discovery, innovation, and choice.

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