The Role
As the Agency Development Director, you will drive revenue growth by building strategic relationships with media agencies and advertisers in Southern Europe, utilizing consultative selling and deep knowledge of ad tech to expand market presence and manage complex sales cycles.
Summary Generated by Built In
Samba TV tracks streaming and broadcast video across the world with our proprietary data and technology. We are on a mission to fundamentally transform the viewing experience for everyone. Our data enables media companies to connect with audiences for new shows and movies, and enables advertisers to engage viewers and measure reach across all their devices. We have an amazing story with a unique perspective on culture formed by a global footprint of data and AI-driven insights.
The Agency development team focuses on establishing SambaTV & Semasio as an indispensable partner to the largest agency holding companies and biggest brands by developing strategic, long-term partnerships with our client partners. We also collaborate as a cross-functional partner with members from sales, product, and marketing on all aspects of go-to-market, sales strategy, and account planning.
We're looking for an ambitious and experienced Agency Development Director EMEA based in Paris, France to join the team. This is an exceptional foundational opportunity to our presence in the French and other southern EU markets from the ground up, shaping the strategic direction and establishing Samba as a market leader in one of Europe's most dynamic advertising landscapes.
Reporting to the Commercial Director EMEA and ideally located in France, you will be responsible for driving revenue growth across EMEA growth markets in Southern Europe, targeting holding companies, media agencies and advertisers. With a proven record of revenue generation within data and programmatic advertising and a deep interest and passion for digital media and innovation, you'll love our products and know how to sell data solutions to clients and partners.
On a day-to-day basis, you'll be taking a consultative approach to sales, building relationships with new and existing customers—from go-to-market strategy and client education to responding to RFIs and nurturing pipeline opportunities. You're eager to learn, naturally analytical, and comfortable leading complex sales cycles. Located in Europe, with travel required internationally as needed.
This role is fully remote, ideally located in Paris.
WHAT YOU'LL DO
- Own and expand strategic relationships with holding company leaders and teams across Data, Analytics, Investment, Programmatic and Ad Tech sectors in Southern Europe, positioning Samba and Semasio as an invaluable partner.
- Drive revenue growth by developing and executing local and regional GTM strategies, agency account plans, and enterprise-level data agreements with major holding companies (Epsilon, Choreograph, Acxiom, OMNI, dentsu's, Havas Converged, etc.).
- Consistently exceed data revenue targets through consultative selling, complex negotiations, accurate forecasting, and maintaining a high quota of in-person client meetings and engagement.
- Host business reviews (QBRs) with external and internal leadership, provide education and enablement, and own agency contact mapping and communication across holding companies and agencies.
- Represent the company at industry events as a brand ambassador, maintaining a deep understanding of market trends, competitors, evolving technologies, and client needs in the competitive landscape.
- Develop self-service growth plans for programmatic audience solution customers and establish downstream opportunities across platform partners where applicable.
- Collaborate closely with Samba sales and functional leadership to deliver on client needs, establish revenue targets, and actively participate in sales process development and enablement.
WHO YOU ARE
- 6 + years of commercial Ad-tech and data sales experience at data platforms, Ad networks, DSP, DMP, SSP, with DAAS/SAAS experience, plus demonstrated strong contact network across European markets.
- Proven track record of consistently exceeding revenue goals, building and managing high-value advertising territories with emphasis on agency holding company partnerships.
- Strong negotiation and consultative selling skills with ability to structure and close complex, enterprise-level deals that drive equitable partnerships.
- Deep understanding of the digital, ad tech and data ecosystem, including programmatic media, data partnerships, and audience onboarding/targeting in complex or ambiguous situations.
- Excellent presentation and reporting skills using Excel, PowerPoint, and Salesforce; ability to provide accurate forecasting and pipeline insights.
- Team player who adapts well to change, works effectively in fast-paced environments across external and internal teams, and is comfortable working remotely while collaborating internationally.
- French speaking is highly preferred; other EU language skills are a plus. Ability to travel internationally as required for client meetings and industry events.
Samba TV is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.
Samba TV may collect personal information directly from you, as a job applicant, Samba TV may also receive personal information from third parties, for example, in connection with a background, employment or reference check, in accordance with the applicable law. For further details, please see Samba's Applicant Privacy Policy. For residents of the EU , Samba Inc. is the data controller.
Top Skills
Excel
PowerPoint
Salesforce
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The Company
What We Do
Television remains a vibrant cultural influence and an essential source of entertainment and information worldwide. Tremendous growth in content choices, and viewing platforms that allow us to watch anything, anytime, on any screen, has actually made it harder for viewers to discover and keep up with all the great programming available. It’s also more competitive for content providers to keep your attention, and for marketers to make strong, measurable connections with their target consumers.
Technology that improves the viewing experience, enables content discovery, and addresses audience fragmentation across screens will strengthen television’s business model and relevance to consumers. Data is at the center of any solution to make TV better.
Samba TV's technology is built into Smart TVs and easily maps to smart phones and tablets. By recognizing what's on screen, Samba TV learns what viewers like and using machine learning algorithms, enables discovery of shows and actors in a whole new way. Likewise, our data and measurement products are transforming the way stakeholders across the media landscape are thinking about their business. Given the dramatic growth in streaming services, connected devices, time-shifting, and multi-screen viewership, our data products solve real problems and create a meaningful competitive advantage for our clients.
