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The Role
The Aftersales Communications Manager leads marketing initiatives to promote aftersales policies, manages communication channels, and collaborates with internal teams to enhance customer engagement.
Summary Generated by Built In
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Overview:
Aftersales Communications is responsible for leading communication and marketing initiatives to promote aftersales policies, attract new customers, and retain loyal clients. This role manages aftersales communication channels, executes impactful campaigns, and oversees media risk management to enhance brand reputation and customer engagement.
Job responsibilities:
Overview:
Aftersales Communications is responsible for leading communication and marketing initiatives to promote aftersales policies, attract new customers, and retain loyal clients. This role manages aftersales communication channels, executes impactful campaigns, and oversees media risk management to enhance brand reputation and customer engagement.
Job responsibilities:
1. Aftersales Policy Promotion & Customer Engagement
- Develop and implement communication strategies to effectively promote aftersales policies and service benefits to target customers.
- Design campaigns aimed at attracting new customers and increasing loyalty among existing clients.
- Collaborate with sales and service teams to align communication messages with business objectives.
2. Marketing & Campaign Management
- Plan, develop, and execute online and offline marketing campaigns for aftersales services and accessories.
- Utilize social listening tools to monitor customer sentiment, gather feedback, and identify opportunities for engagement improvement.
- Analyze campaign performance and customer insights to optimize communication efforts.
3. Media & Risk Management
- Monitor media channels and social platforms for potential communication risks.
- Proactively manage crisis communication and coordinate responses to mitigate reputational risks.
- Liaise with relevant departments to ensure timely and consistent communication during incidents.
4. Stakeholder Collaboration
- Work closely with internal teams (Customer Service, Marketing, Sales, Technical) and external partners (agencies, media) to ensure coherent messaging and campaign execution.
- Support training and briefing sessions for frontline staff on aftersales communication content and customer interaction guidelines.
Requirements
- Bachelor or higher in Marketing, Communications, Public Relations, or related fields.
- Experience in marketing, communications, or customer engagement roles, preferably within automotive industries.
- Strong skills in social media monitoring, digital marketing, and campaign management.
- Ability to manage communication risks and handle crisis situations effectively.
- Excellent verbal and written communication skills in English and Vietnamese.
- Creative mindset with strong analytical and organizational abilities.
We appreciate your interest in this opportunity. Given the high volume of applications, we will only be able to contact shortlisted candidates. We value your understanding and patience in this process. Thank you for your interest and cooperation.
Skills Required
- Bachelor or higher in Marketing, Communications, Public Relations, or related fields
- Experience in marketing, communications, or customer engagement roles, preferably within automotive industries
- Strong skills in social media monitoring, digital marketing, and campaign management
- Ability to manage communication risks and handle crisis situations effectively
- Excellent verbal and written communication skills in English and Vietnamese
- Creative mindset with strong analytical and organizational abilities
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The Company
What We Do
VinFast is a Vietnamese multinational automotive manufacturer, established in 2017, that designs and manufactures electric vehicles (EVs), e-scooters, and e-buses. It is part of Vingroup, one of Vietnam's largest conglomerates.
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