Affluent Card
Market Strategy & Analysis: Conduct in-depth market research and competitive analysis, specifically focusing on affluent segment market, to identify opportunities for product innovation and growth. Translate insights into actionable strategies for affluent card product development and expansion.
Affluent Card Product Marketing & Go-to-Market Strategy: Develop and execute the leading-brand marketing campaigns specifically targeting fee card acquisition and engagement. This includes creating compelling marketing messaging and promotional materials that leverage DBS brand synergies.Oversee the overall portfolio performance, proactively identifying and mitigating risks, and implementing strategies to optimize profitability and customer lifetime value.
Affluent Card Product Development & Management: Contribute to the full product development lifecycle of affluent credit cards, collaborating with engineering, marketing, sales, legal, compliance, and service provider. Ensure on-time and on-budget delivery of high-quality affluent card products. Manage product roadmap and prioritize features.Oversee the overall portfolio performance, proactively identifying and mitigating risks, and implementing strategies to optimize profitability and customer lifetime value.
Affluent Customer Experience & Loyalty: Design and execute engagement campaigns/features targeting affluent customer behaviors, such as concierge services, travel rewards, exclusive offer and privileges. Stay updated on market trends and competitive offerings, providing proactive solution to clients for loyalty oriented.
Performance Monitoring & Optimization: Track and analyze key performance indicators (KPIs) specifically related to affluent card performance, including acquisition costs, customer lifetime value, and branding awareness. Identify areas for improvement and maximize profitability. Conduct portfolio review to ensure client needs met to identify opportunity for cross-selling ad up-selling.
Risk & Compliance: Ensure adherence to all relevant regulations and internal policies related to affluent credit cards, mitigating risk throughout the product lifecycle.
Location:
Honhui A-13FJob:
Product ManagementSchedule:
RegularEmployee Status:
Full timeSkills Required
- Experience conducting market research and competitive analysis for affluent customer segments
- Product development and lifecycle management experience for credit card products
- Ability to create and execute go-to-market and card acquisition marketing campaigns
- Experience managing product roadmaps and prioritizing features across stakeholders
- Cross-functional collaboration with engineering, legal, compliance, marketing, sales, and service providers
- Knowledge of risk, regulatory, and compliance requirements for credit card products
- Experience designing loyalty and affluent customer engagement features (travel rewards, concierge, privileges)
- Experience tracking and optimizing KPIs such as acquisition cost, customer lifetime value, and portfolio profitability
What We Do
DBS Bank is a leading financial services group in Asia, headquartered in Singapore. It provides a full range of consumer, SME, and corporate banking services. The bank is recognized for its digital innovation, having been named 'World's Best Digital Bank' and 'World's Best Bank' by various publications. It also operates the DBS Foundation, which supports social enterprises and community initiatives, reflecting its commitment to creating impact beyond traditional banking.
