Internet Brands is looking for an Affiliate Sr. Marketing Manager to join our growing Legal Direct division. This position plays a key role in managing and scaling our affiliate partner program to drive lead generation and customer acquisition for our legal brands. You’ll be part of Internet Brands’ Marketing team, working in a fast-paced environment with a strong focus on performance, quality, and optimization.
The ideal candidate will have a proven track record in affiliate or performance marketing, ideally with experience in lead generation and partner management. Experience in the legal industry is a plus, but not required.
Key Responsibilities:
- Build, manage, and grow performance-based affiliate partnerships to support legal lead generation & case acquisition goals.
- Proactively recruit new affiliate partners and negotiate competitive buys.
- Onboard new partners, set them up for success, and drive ongoing campaign optimization.
- Monitor daily performance across multiple partners and campaigns, including quality, conversion rates, and ROI.
- Analyze lead flow, identify traffic quality issues, and provide performance feedback and actionable insights to partners.
- Collaborate cross-functionally with legal brand owners, operations, and analytics teams to align on goals, strategy, and performance expectations.
- Maintain accurate records of campaign performance and oversee monthly reporting and invoicing processes.
- Stay up to date on industry trends and compliance best practices, especially related to legal marketing.
- Assist in special projects or strategic initiatives as needed.
Qualifications:
- 5+ years in affiliate marketing, lead generation, partner management, or digital performance marketing.
- Experience in the legal industry or legal marketing is a plus.
- Strong negotiation, relationship-building, and communication skills.
- Demonstrated ability to manage a pipeline of affiliate partners, driving results against KPIs.
- Comfortable with analyzing performance data and using insights to make strategic decisions.
- Highly organized with excellent attention to detail and follow-through.
- Self-starter with a strong sense of ownership, urgency, and accountability.
- Experience with API based platforms, integrations, ping-post, lead generation platforms, voice or pay per call platforms helpful.
- Proficiency in Excel and general data analysis is required.
In addition to our awesome culture, we offer a comprehensive benefits package designed to support the health and well-being of you and your family. Our benefits include health insurance options such as medical, dental, and vision coverage, flexible spending accounts (FSA) for medical and dependent care, short-term and long-term disability insurance, and life and AD&D insurance. We also provide a 401(k) retirement savings plan with a company match, paid time off (PTO), paid holidays, commuter benefits as well as access to our Employee Assistance Program (EAP) and well-being coaching services. In addition, employees can take advantage of voluntary benefits such as home, auto and pet insurance, and discounted legal and financial services. For more details, feel free to inquire during the interview process.
At Internet Brands, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the compensation for this role to have a starting rate of $110K and will depend on your skills, qualifications, and experience. We encourage all interested candidates to apply.
Internet Brands®, headquartered in El Segundo, Calif, is a fully integrated online media and software services company focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's properties and platforms include the WebMD, Medscape, and Henry Schein ONE networks, which are the global leaders in their markets; Nolo, Avvo, and Martindale, which form the largest consumer information provider in the legal market; and CarsDirect, Fodor's Travel, and many others which are leaders in their key vertical markets. Internet Brands' award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. The company's powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Warburg Pincus.
Internet Brands and its wholly owned affiliates are an equal opportunity employer. Internet Brands will consider qualified applicants with criminal histories in a manner consistent with the City of Los Angeles Fair Chance Initiative for Hiring Ordinance (FCIHO).
Notice to California residents: you can find information about our privacy practices, on: https://www.internetbrands.com/work-with-us/cpra
Top Skills
What We Do
Internet Brands is an online media and technology company that serves businesses and consumers in four major categories: Automotive, Health, Legal, and Home/Travel. Our fully integrated approach combines leading web solutions for businesses with media websites for consumers.
IB's award-winning consumer websites serve more than 250 million monthly visitors and include WebMD, Avvo, CarsDirect, and Fodor's Travel. Meanwhile, our range of web presence software products and services has established deep, long-term relationships with business clients.
IB employs more than 5,000 people in over 20 office locations around the world, including our corporate headquarters in El Segundo, Calif., and other offices in New York City, San Francisco, Seattle, and Chicago. We're proud to foster a unique culture that combines the innovation of a start-up with the stability and profitability of an established corporation.
