Head of Affiliate Recruiting

Job Description:

Are you obsessed with data, partner success, taking action, and changing the game? If you have a whole lot of hustle and a touch of nerd, come work with Pattern! We want you to use your skills to push one of the fastest-growing companies in the US to the top of the list. 

Pattern is the leader in global e-commerce and marketplace acceleration, headquartered in Utah's Silicon Slopes tech hub—with offices in Asia, Australia, Europe, and the Middle East. Hundreds of global brands — including Bosch, Nestlé, Stance, TUMI, and Panasonic — rely on the company’s e-commerce acceleration platform to grow their online sales on direct-to-consumer websites, online marketplaces, and other digital channels in more than 60 countries, all while managing fulfillment and logistics. With last year's revenue exceeding $1 Billion, Pattern has been named one of the fastest growing tech companies in North America by Deloitte and one of best-led companies by Inc. We place employee experience at the center of our business model and have been recognized as one of Newsweek’s Global Most Loved Workplaces®.

We are looking for a Head of Affiliate Recruiting to drive the growth and success of our affiliate program by implementing innovative recruitment strategies and fostering strong relationships with affiliates to maximize performance and engagement on the Pattern Creators team. Creators is a software-as-a-service product within Pattern's ecommerce acceleration platform that offers a seamless solution for brands looking to build their ambassador programs, maximize their influencer marketing, and increase their revenue. This role will be an integral part of our Creators team as a whole and provide insights and strategic support to Pattern partners. 

This is a full-time role and will work a hybrid schedule in Lehi, Utah, or fully remote from Los Angeles, California.

Frequently Asked Questions

What is a day in the life of a Head of Affiliate Recruiting?

• Lead the recruitment strategy for identifying, sourcing, and onboarding high-quality affiliate partners across various verticals and markets.

• Develop and implement targeted outreach campaigns to attract potential affiliates at large scale, leveraging data and insights to refine approaches.

• Collaborate with cross-functional teams, including marketing, sales, and product, to align affiliate recruitment efforts with overall company goals and initiatives.

• Track, analyze, and report on key recruitment metrics, ensuring continuous improvement in the quality and quantity of affiliates recruited.

• Build and maintain strong relationships with key affiliates, ensuring their needs are met and fostering long-term partnerships that drive mutual growth.

What will I need to thrive in this role?

• Bachelor’s degree from an accredited university strongly preferred.

• Minimum of 3 years in affiliate recruiting or email marketing.

• Strong understanding of affiliate marketing strategies, performance metrics, and industry trends.

• Excellent verbal and written communication skills, with the ability to build and maintain relationships with affiliates and stakeholders.

• Proficiency in analyzing performance data to drive strategic decisions and optimize affiliate programs.

• Strong organizational skills with the ability to manage multiple projects simultaneously and meet deadlines.

What does high performance look like?

• Develop and implement creative recruitment and engagement strategies that significantly boost affiliate program performance and growth.

• Forge and cultivate high-value relationships with top affiliates and industry influencers, enhancing the company’s reputation and expanding its network.

• Identify and address potential issues before they arise, implementing solutions that improve processes and prevent disruptions to affiliate operations.

What is my potential for career growth?

You will be introduced to expansive and accelerated opportunities for career growth. You will regularly meet with and have exposure to key stakeholders such as the Head of Accounts for TikTok Shop, Head of Accounts for Pattern Creators, Head of Client Operations, VP of Strategy and Operations, and the founder and CEO of Pattern Creators. This role has the potential to move into higher positions of leadership within the company, including the eventual opportunity to work as a key leader for all manner of client service teams at Pattern.

What does success look like in the first 30, 60, 90 days?

First 30 Days:

In the first 30 days, success involves gaining a thorough understanding of the company’s affiliate program, team dynamics, and current recruitment strategies. You should focus on onboarding, meeting with key stakeholders, and reviewing existing processes and performance metrics. Building relationships with your team members and affiliates will be crucial, as will identifying any immediate areas for improvement or quick wins. By the end of this period, you should have a clear picture of the current state and be able to articulate initial observations and priorities.

First 60 Days:

By the end of 60 days, success will be marked by your ability to start implementing improvements based on your initial assessments. This includes refining recruitment strategies, setting clear goals for your team, and beginning to roll out any changes or new initiatives. You should also have established a solid rhythm for regular check-ins with your team and affiliates, ensuring open lines of communication and addressing any challenges or opportunities identified in the first 30 days. Additionally, you should be able to demonstrate progress in key performance metrics, such as increased affiliate engagement or improved recruitment outcomes.

First 90 Days:

In the first 90 days, success will be evident through the tangible impact of your initiatives on the affiliate program’s performance. You should have successfully executed strategic changes, achieved measurable improvements in recruitment and affiliate engagement, and demonstrated leadership by guiding your team toward achieving their goals. By this stage, you should also have developed a clear strategic plan for the future, including long-term objectives and strategies for sustained growth. Regular reporting on progress and outcomes will highlight your contributions and set the stage for ongoing success.

What is the team like?

You will work with Creator Programs Account Managers and be supervised by the Head of Client Operations. You will also be mentored by the VP of Strategy and Operations and meet with them on a regular basis. This team is data driven and results oriented. You will collaborate regularly with members of your team to implement actionable solutions. Ideas and input are encouraged from all members.

Sounds great! What’s the company culture?

We are looking for individuals who are:

• Game Changers- A game changer is someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern’s processes and outcomes.

• Data Fanatics- A data fanatic is someone who recognizes problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.

• Partner Obsessed- An individual who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner’s expectations, and delivers results that exceed them, prioritizes the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern.

• Team of Doers- Someone who is a part of a team of doers uplifts team members and recognizes their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners.

What is the hiring process?

• Initial phone interview with Pattern’s talent acquisition team

• Interview with Pattern Creators Head of Accounts (30 min)

• Interview with VP of New and Emerging Channels (30 min)

• Final interview with President of Pattern Creators (1 hour)

• Professional reference checks

• Executive review

• Offer

How can I stand out as an applicant?

• Be prepared to talk about professional accomplishments with specific data to quantify examples

• Be ready to talk about how you can add value and be the best addition to the team

• Focus on mentioning how you would be partner obsessed at Pattern

• Be prepared to talk about any side projects related to data and analytics

Why should I work at Pattern?

Pattern offers big opportunities to make a difference in the ecommerce industry! We are a company full of talented people that evolves quickly and often. We set big goals, work tirelessly to achieve them, and we love our Pattern community. We also believe in having fun and balancing our lives, so we offer awesome benefits that include

• Unlimited PTO

• Paid Holidays

• Onsite Fitness Center

• Company Paid Life Insurance

• Casual Dress Code

• Competitive Pay

• Health, Vision, and Dental Insurance

• 401(k)

Pattern provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability, status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. 

Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.