The VP of Affiliate Marketing will serve as the External Affiliates Acquisitions Strategy Lead responsible for developing the affiliate and lead aggregator acquisitions strategy for Branded and Cobrand Cards and potentially other verticals. The marketer will have a primary focus on identifying new opportunities and partners across the evolving digital acquisitions landscape, developing new aggregator channel capabilities, leading special projects and product launches, establishing audience and targeting strategies, and communicating results to senior leadership and cross-functional partners. All this must be accomplished with a hyper focus on quality control, accuracy, and on-time flawless execution. Examples of past and current initiatives include: affiliate email campaigns, personalized and/or pre-approved offers, high-impact aggregator tactics and placements, and targeted cross-sell campaigns.
Beyond overseeing the development of channel strategy and capabilities, the External Affiliates Acquisitions Strategy Lead will also be responsible for creating and managing execution of marketing campaigns to our target segments. This includes creative optimization, campaign planning and calendar management, spearheading control and quality assurance, and tracking performance. Maintaining strong relationships across multiple teams and partnerships, managing our external agency, and overseeing day-to-day project management will be critical to success.
Responsibilities:
- Lead the development of Affiliate / Aggregator Channel acquisitions strategies across new-to-channel Products and Verticals
- Oversee channel capability development efforts including personalized offers, pre-qualified offers, third party data integration, etc.
- Support management and prioritization of workload across multi-person internal and agency teams
- Drive channel acquisitions growth through understanding the competitive landscape, optimizing existing channel performance, and identifying new messaging, targeting, or capability opportunities.
- Contribute to the test & learn roadmap for the Affiliate Channel, with a focus on enhanced targeting and modeling, creative and offer optimization, and audience expansion
- Oversee end-to-end campaign management process across marketing campaigns from campaign setup to deployment to reporting & auditing, with an extreme focus on detail and flawless execution
- Collaborate with business partners to identify efficiencies and improve effectiveness in our acquisition channels through innovations in strategy, targeting, process and new capabilities.
- Partner with internal stakeholders and business planning teams on reporting, tracking and forecasting to help evaluate program performance, aiding in the development of future strategies
- Apply critical thinking skills to identify and size new acquisition opportunities, assess customer impacts, and make new recommendations to drive business growth.
- Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.
Qualifications:
- 6-10 years of experience in development of marketing, product or offer strategy, and/or actively managing channel(s) to target prospects. Affiliate marketing experience strongly preferred.
- Experience in project management for marketing campaigns is essential
- Innovation experience originating new marketing channels, product launches, or complex projects
- Familiarity with basic reporting, credit cards P&L models, and fundamental analytic tactics
- Strong communication, presentation and influencing skills
- Strong proficiency with Excel and PowerPoint with an aptitude to quickly learn new systems, platforms and software
- Financial services industry experience preferred
Education:
- Bachelor’s/University degree, Master’s degree preferred
This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
Leadership Competencies:
- Self-starter who is able to be partner-focused, maintaining strategic vision while diving into the details of coordinating multiple projects with varying timelines simultaneously
- Ability to inspire, establish team priorities and allocate workload across multi-person internal and agency team
- Outstanding facilitator, able to partner with business products leads and stakeholders to brainstorm, evaluate, select, and implement solutions on affiliate marketing needs
- Resourceful and pragmatic problem-solver, forward thinker with independence of thought
- Superior attention to detail, with a process-oriented mindset
- Excellent interpersonal, listening, relationship building and negotiations skills
- Demonstrated ability to manage multiple tasks/projects simultaneously and drive solutions to complex problems
- Comfortable operating in a highly matrixed, complex environment
- Strong sense of accountability and decisiveness in a strong work ethic culture
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Job Family Group:
Marketing------------------------------------------------------
Job Family:
Advertising, Branding and Media------------------------------------------------------
Time Type:
Full time------------------------------------------------------
Primary Location:
New York New York United States------------------------------------------------------
Primary Location Full Time Salary Range:
$129,840.00 - $194,760.00
In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
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Most Relevant Skills
Please see the requirements listed above.------------------------------------------------------
Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.------------------------------------------------------
Anticipated Posting Close Date:
Apr 27, 2026------------------------------------------------------
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
View Citi’s EEO Policy Statement and the Know Your Rights poster.
Skills Required
- 6-10 years of experience in development of marketing, product or offer strategy, and managing channels
- Affiliate marketing experience strongly preferred
- Experience in project management for marketing campaigns
- Strong communication, presentation and influencing skills
- Strong proficiency with Excel and PowerPoint
- Financial services industry experience preferred
Citi Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Citi and has not been reviewed or approved by Citi.
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Healthcare Strength — Benefits coverage is positioned as comprehensive, including health, dental, and vision insurance plus on-site clinics, prescription drug support, and disability coverage. Family-building support such as fertility assistance is described as a notable differentiator within the overall package.
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Retirement Support — Retirement benefits are framed as strong, highlighted by a 401(k) with matching and additional plan options like a Roth 401(k). Financial support is reinforced through discounts and broader financial guidance resources tied to the benefits ecosystem.
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Wellbeing & Lifestyle Benefits — Wellbeing support extends beyond insurance through programs like an Employee Assistance Program, counseling/legal resources, and gym or wellness reimbursement. These offerings increase the perceived total rewards value even when cash compensation sentiment varies by role.
Citi Insights
What We Do
Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. Our core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients. We have 200 years of experience helping our clients meet the world's toughest challenges and embrace its greatest opportunities. We are Citi, the global bank – an institution connecting millions of people across hundreds of countries and cities.
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