Affiliate Marketing Specialist
New York, NY , Hybrid
3 month contract
$40- $55/hr
WHO ARE WE:
The Growth team is responsible for scaling the organization through marketing and advertising.We are the engine that brings the company new customers in order to make ALL the dogs happy. Our team is close-knit - we like to have fun and joke around, and we're often found nerding out on consumer behavior. If you find the challenge of reaching new dog parents online (and elsewhere) fun, come join us! Also if you know a good dad joke or two, that's a plus.
WHO WE’RE SNIFFIN’ FOR:
The Affiliate Marketing Specialist is a key member of the BARK Marketing pack. You will help to create positive visibility and awareness of BARK’s lines of businesses and provide critical communications support for our diverse range of affiliate partners and influencers. In collaboration with the Marketing pack, this individual will work to advance BARK’s reach within the affiliate channel as well as build and maintain external partnerships.
KEY DUTIES
- Manage and optimize affiliate programs for new BARK lines of businesses (Bright, Eats, and Canada).
- Track Affiliate program performance in Impact on a daily, weekly, monthly basis to ensure monthly goals are being met.
- Create and maintain affiliate promotional calendar + weekly newsletter + text links to ensure partners are up to speed on upcoming promotions.
- Work cross-functionally with all relevant teams (creative, product, development, accounting) and own the delivery of assets to external partners on a weekly basis.
- Monitor trends in the pet vertical and marketing industry to then be applied against media you’ll be managing.
- Collaborate regularly with your managers to ensure a clear and accurate interpretation of the organization’s vision and department direction.
EXPERIENCE/SKILLS & QUALIFICATIONS
- Must love dogs.
- Bachelor’s degree plus 2+ years of experience in affiliate marketing (agency experience is a plus!)
- Strong grasp of affiliate metrics (subscriptions, CAC, CVR, etc.) and how they ladder into business objectives.
- Comfortable working in affiliate marketing platforms, specifically Impact Radius, Commission Junction, and/or Rakuten.
- Proficient in Microsoft Excel & Google drive (sheets/docs, etc.).
- An analytical thinker, data-driven, and a problem solver.
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What We Do
Here at BARK, we love dogs and their people. We’re looking to make all dogs happy throughout the entire world (we’re not kidding). Think Disney for dogs -- we make magic for dogs and their people through our products, events, and experiences. Our ambition level is high, the opportunity is huge, and our love for dogs is through the roof! We launched in 2011 with BarkBox, a monthly-themed subscription of all-natural treats and clever toys. Since then, we've shipped more than 70 million toys and treats to the dogs across the world and use all of that direct customer feedback to inform new initiatives and ways to make magic between dogs and their people. We’ve since expanded into other offerings as well, as we aim to become THE Dog Company for every family with a four-legged, belly-scratch-loving, interspecies family member.
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