Affiliate Marketing, Senior Executive

Posted 8 Days Ago
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Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur
In-Office
Mid level
eCommerce • Fashion • Retail • Software
Be You. Be Limitless.
The Role
Manage and optimize the affiliate marketing strategy across South-East Asia, driving commercial KPIs and building partnerships. Requires strong performance analytics, negotiation, and relationship management skills.
Summary Generated by Built In
ZALORA is looking for a Senior Executive, Affiliate Marketing to scale our affiliate and partner ecosystem across South-East Asia. You will execute and optimise the regional affiliate strategy, drive commercial KPIs (revenue, ROAS, new customers), and build high‑impact partnerships that amplify our brand and assortment.
Key responsibilities:
  • Execute the affiliate strategy: Support the Affiliate team in shaping the regional affiliate roadmap and localising initiatives for market relevance and growth.
  • Performance analytics: Set goals and targets, track and analyse performance across affiliate and influencer partners, deliver clear insights and recommendations, and evolve KPIs/measurement frameworks.
  • Cross‑functional collaboration: Align plans with Performance Marketing, CRM, Brand/Creative teams to ensure 360° campaign execution.
  • Commercial negotiations: Lead commercial discussions and contracts with affiliate networks, platforms and key partners; secure favourable terms.
  • Partner management: Own day‑to‑day relationships with networks, agencies and direct partners—cadenced reviews, campaign briefs, performance reporting and pipeline management.
  • Market and competitor insights: Monitor competitor activity and industry trends; surface opportunities and risks to relevant teams.
  • Innovation and growth: Propose and test new partnership models, placements and incentives to drive full‑price customer growth, sales and brand reach.
What we’re looking for:
  • 3+ years’ affiliate marketing experience in online retail/e‑commerce/affiliate networks or at an affiliate agency.
  • Hands‑on experience with Rakuten or leading affiliate networks/platforms.
  • Proven commercial ownership in fast‑paced retail environments with a focus on ROAS and quality new customer acquisition.
  • Self‑starter, organised and resilient; comfortable operating in a dynamic, high‑growth environment.
  • Excellent communication and relationship‑building skills across internal and external stakeholders.
  • Creative, strategic thinker who shares knowledge and champions test‑and‑learn.
  • A positive, collaborative attitude and strong problem‑solving skills.
  • Passion for fashion e‑commerce and the ZALORA brand.
     
The ZALORA Story
ZALORA is Asia’s leading online fashion, beauty and lifestyle destination, part of Global Fashion Group. As one of the region’s pioneer large-scale ecommerce platforms, ZALORA has established a strong presence throughout the region, particularly in Singapore, Indonesia, Malaysia, Brunei, the Philippines, Hong Kong, enjoying over 50 million visits per month.
ZALORA is not obligated to accept resumes from any third parties on behalf of potential candidates for any position (advertised or otherwise) by any means, unless ZALORA has executed a written agreement with such third party and has expressly requested such third party for candidate referrals. Third parties who provide unsolicited resumes of candidate(s) shall waive and forfeit all rights to claim for any placement fees or referral fees in the event that such candidate is eventually engaged or employed by ZALORA or Global Fashion Group.
 

Top Skills

Affiliate Networks
E-Commerce
Performance Marketing
Rakuten
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The Company
2,630 Employees
Year Founded: 2012

What We Do

ZALORA is Asia’s leading online fashion, beauty and lifestyle destination, part of Global Fashion Group. As one of the region’s pioneer large scale e-commerce platforms, ZALORA has established a strong presence throughout the region, particularly in Singapore, Indonesia, Malaysia, Brunei, the Philippines, Hong Kong, and in Taiwan, enjoying over 50 million monthly visits.
With an extensive collection of top international and local brands, ZALORA is a curated platform, featuring all the things shoppers love in one place. Customers can discover authentic products from over 3000 brands across categories, from apparel, shoes, accessories, beauty, pre-loved, and lifestyle, including essentials and home & living products.
As a customer-first brand, ZALORA is powered by a team of committed innovators, providing a seamless shopping experience across mobile, tablet, and desktop. With a broad network of logistical service, ZALORA is known for speedy and reliable deliveries, as well as offering multiple payment methods, including cash-on-delivery across its markets. ZALORA provides up to 30-day free returns and free delivery after a certain spend. ZALORA continues to delight shoppers with their unlimited next-day delivery subscription, ZNow, and give customers more value with ZALORA’s signature Cashback programme. ZALORA also made it easier for shoppers to buy products based on their style inspiration with ZALORA’s visual search function, Complete the Look and Get the Look feature!
ZALORA prides itself to be an industry enabler through innovations like our data analytics platform, TRENDER, that provides brand partners valuable insights and 1SS (One-stock solution) a modular multi-channel e-commerce fulfillment service, allowing brand partners to consolidate their stocks in ZALORA’s e-fulfillment centres.
Putting the customers and brand partners at the centre of our innovation, ZALORA is the online destination that connects everyone to the limitless world of e-commerce.

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