Affiliate Marketing Manager – Wheel of Fortune
Game Show Group
The Affiliate Marketing Manager for Wheel of Fortune supports station partners across the syndicated footprint by delivering marketing resources, managing local-market needs, and ensuring affiliates have the tools necessary to effectively promote the show. Reporting to the Executive Director of Affiliate Relations & Marketing, this role enhances partner relationships, supports localized promotional efforts, and contributes to the continued success of the franchise.
Key Responsibilities
Affiliate Partner Support
- Act as a primary liaison for Wheel of Fortune station affiliates, addressing marketing requests, coordinating asset distribution, and providing ongoing support.
- Foster strong relationships across key markets to ensure consistent communication and alignment with national priorities.
- Keep affiliates informed on upcoming stunts, themed weeks, special episodes, and promotional opportunities.
Marketing Materials & Asset Delivery
- Manage deployment of affiliate-focused toolkits, tune-in spots, customizable graphics, digital assets, and social creative.
- Support customization of co-branded materials to meet individual affiliate needs and market strategies.
- Maintain organized systems for tracking asset distribution, usage, and updates.
Campaign Execution
- Assist with affiliate-driven promotions, market activations, sweepstakes, on-air integrations, and community events tied to franchise initiatives.
- Track creative adoption at the station level, identifying ways to increase visibility and maximize local tune-in.
- Ensure all materials adhere to Wheel of Fortune’s brand identity and creative guidelines.
Cross-Functional Collaboration
- Collaborate with Creative, Social, Production, and Brand teams to ensure coherent messaging across platforms.
- Work closely with Research to supply affiliates with relevant market insights, ratings data, and competitive context when needed.
- Coordinate with Distribution and Programming to ensure affiliates receive timely updates and assets aligned with programming priorities.
Reporting & Insights
- Monitor affiliate engagement and promotional activity, delivering regular reports and insights to senior leadership.
- Identify trends, partner needs, and opportunities to improve affiliate satisfaction and promotional success.
- Contribute to planning materials, presentations, and updates for station groups, broadcast owners, and key partners.
Qualifications
- 3–5+ years of experience in affiliate marketing, entertainment marketing, or TV station relations.
- Strong understanding of the broadcast ecosystem and syndicated programming.
- Excellent communication, partner management, and organizational skills.
- Experience coordinating marketing assets across broadcast, digital, and social environments.
- Highly detail-oriented, proactive, and skilled at managing multiple priorities simultaneously.
- Enthusiasm for the Wheel of Fortune brand and its long-standing connection with audiences.
Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.
SPE will consider qualified applicants with arrest or conviction records in accordance with applicable law.
To request an accommodation for purposes of participating in the hiring process, you may contact us at [email protected].
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What We Do
We are in the business of creativity, making some of the most beloved film and television of all time for every platform in the world. As the most creative and proudly independent studio, our future is boundless. Sony Pictures Entertainment (SPE) is a division of Sony Group Corporation, a creative entertainment company built on a foundation of technology. Along with our sister companies, we make movies, television, music and games that engage billions of people, connecting creators and audiences around the globe. We are looking for innovators to join us as we forge the future of entertainment! SPE's global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution, operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in more than 130 countries.
