Affiliate Marketing Lead (Sports Predictions)

Responsibilities

• Foundational Build: Own the entire affiliate program lifecycle, transitioning rapidly from partner identification and recruitment to establishing management and optimization processes for the sports predictions product.
• Diversified Sourcing: Identify and integrate a broad spectrum of partners, including sports publications, display networks, sub-affiliate networks, and strategic API/widget integrations.
• Vendor/Agency Management: Collaborate with or manage specialist external agencies to execute segments of the partnership strategy, ensuring output meets compliance and performance standards.
• Incentive Development: Partner with the Sports Prediction Growth Hacker to design, test, and implement bespoke affiliate incentives and campaign mechanics.
• Positioning: Integrate the product voice and positioning across all affiliate touchpoints and provide a continuous partner feedback loop to the marketing team to refine US market positioning.

Rapid Execution and Revenue Capture

• Event-Driven Growth: Drive aggressive promotion of key sports events and prediction markets to ensure critical revenue periods are maximized across the partner portfolio.
• High-Velocity Execution: Maintain a rapid pace to align with product development cycles, ready to promote new features and "Top X in Y sport" markets at short notice.
• Risk and Volatility Management: Adapt swiftly to unexpected changes in state or federal regulations, product feature availability, and volatility-driven budget adjustments.

Compliance Leadership and Vetting

• Regulatory Problem-Solving: Act as the primary interface for compliance, collaborating with Legal and Compliance teams to overcome ambiguities and implement scalable, compliant solutions.
• Due Diligence: Manage the partner vetting process, ensuring regular exchange of affiliate data with the Compliance department.
• Content Monitoring: Utilize Impact.com regulated compliance software to review partner content against prohibited keywords and legal guardrails.

Cross-Functional Influence and Communication

• Stakeholder Reporting: Utilize Tableau and Impact.com reporting to measure and communicate growth and channel value to senior leadership.
• Event Representation: Attend key US-based industry events and conferences alongside the team to recruit partners and represent the product.

Requirements

• 5+ years of experience managing and building affiliate programs, specifically within US Sports Betting (OSB), financial services, or regulated gaming.
• Proven experience in building an affiliate program from scratch or launching a new acquisition channel in a highly regulated market.
• Expert technical proficiency with Impact.com is a must.
• Commercial Closing Skills: A strong negotiator able to rapidly secure mutual partnership agreements and manage agency relationships.
• Self-Starter Temperament: Ability to thrive under pressure, meet tight deadlines, and find solutions in ambiguous environments.

It a plus if you have the following

• Technical proficiency with AppsFlyer or similar mobile attribution platforms.
• Experience working with API/widget integrations and non-traditional partner types.
• Experience navigating US state-level considerations for gaming or financial products.