Are you passionate about building high-performing affiliate partnerships that drive commercial growth? Join Buyagift & Red Letter Days as our Affiliate Manager, where you'll own and shape our affiliate strategy, identify new opportunities, and deliver measurable business impact through data-led decision making and strong commercial relationships.
Reporting to the Head of Performance Marketing, you'll take ownership of our affiliate programme, working closely with internal teams, affiliate networks and partners to grow revenue, improve profitability and unlock new opportunities across our brands. Success in this role will be measured by growing affiliate revenue and profitability, expanding our active partner network, delivering a continuous pipeline of optimisation opportunities, and building a balanced, resilient affiliate programme.
Key Responsibilities
- Own and deliver the affiliate marketing strategy, driving sustainable channel growth through scalable campaigns and continuous optimisation.
- Identify new commercial opportunities and strategic partnerships to diversify the affiliate programme and drive incremental revenue.
- Manage and optimise the Buyagift and Red Letter Days affiliate programmes, ensuring activity supports wider commercial objectives.
- Manage affiliate budgets, monitor performance and continually optimise investment to maximise revenue, profitability and ROI.
- Produce regular performance reporting, sharing actionable insights and recommendations with stakeholders during trading meetings.
- Use performance data, attribution insights and market trends to inform investment decisions and improve channel profitability.
- Build and maintain strong relationships with Rakuten, affiliate partners and internal stakeholders to deliver successful campaigns.
- Identify, recruit, onboard and develop a diverse and balanced mix of affiliate partners across multiple publisher types, growing the number and contribution of active partners.
- Negotiate commercial agreements, promotional activity and partner incentives where appropriate.
- Develop and deliver a continuous testing and optimisation roadmap to improve partner performance, commission strategies and campaign effectiveness while identifying new growth opportunities.
- Collaborate with colleagues across Acquisition, Marketing, B2B and Trade to align affiliate activity with wider business priorities.
- Own affiliate operational, technical and commercial processes, resolving issues efficiently to ensure the programme performs effectively.
- Support finance and data processes, including reporting and validation activities.
- Stay up to date with affiliate industry developments, emerging technologies and new publisher opportunities, representing the business at relevant events where appropriate.
About You
- Minimum of five years' experience in an Affiliate Marketing role, gained in-house, agency-side or with a publisher.
- Strong experience managing affiliate networks and external partner relationships.
- Commercial mindset with experience working in sales-focused, target-driven environments.
- Excellent analytical skills, with the ability to turn complex data into clear commercial recommendations.
- Advanced Excel skills, including formulas, lookups and pivot tables.
- Confident presenting insights and influencing stakeholders at all levels.
- Strong negotiation, communication and relationship management skills.
- Proven ability to prioritise effectively and manage multiple projects in a fast-moving environment.
- Comfortable working independently while collaborating closely with cross-functional teams.
- Resilient, adaptable and motivated by delivering measurable results.
- Naturally curious with a proactive approach to testing, learning and continuous improvement.
- Strong attention to detail and commitment to producing high-quality work.
- Able to quickly understand technical concepts and systems.
Desirable experience includes:
- Retail or eCommerce experience.
- Experience using Rakuten or other leading affiliate networks such as Awin, Partnerize, CJ or Impact.
- Managing content, influencer or editorial affiliate partnerships.
- Working with Adobe Analytics, Power BI or similar reporting platforms.
- Stage 1: 20–30 minute virtual Recruiter Screening.
- Stage 2: 30–45 minute virtual interview with the Hiring Manager and one team member.
- Stage 3: 45–60 minute in-person task presentation with the Hiring Manager and Commercial Director.
- Offer! 🎉
Our process may vary depending on role and availability. We keep candidates informed of any changes.
Skills Required
- Minimum of five years' experience in an Affiliate Marketing role
- Experience managing affiliate networks and external partner relationships
- Commercial mindset with experience in sales-focused, target-driven environments
- Excellent analytical skills and ability to turn complex data into commercial recommendations
- Advanced Excel skills (formulas, lookups, pivot tables)
- Confident presenting insights and influencing stakeholders at all levels
- Strong negotiation, communication and relationship management skills
- Proven ability to prioritise and manage multiple projects in a fast-moving environment
- Able to quickly understand technical concepts and systems
- Retail or eCommerce experience (desirable)
- Experience using Rakuten, Awin, Partnerize, CJ, or Impact (desirable)
- Experience managing content, influencer or editorial affiliate partnerships (desirable)
- Experience with Adobe Analytics, Power BI or similar reporting platforms (desirable)
What We Do
At Moonpig Group our mission is to help people connect and create moments that matter. We’re an international group made up of two brilliant brands – Moonpig in the UK, US and Australia, and Greetz in the Netherlands. We’re a technology platform at heart, but our customers know us as the leading eCommerce destination for greetings cards, gifts and flowers. Last year we delivered over 70 million personalised cards, gifts and flower bouquets in over 50 million orders, helping our customers celebrate all the occasions that matter to them, from milestone birthdays and anniversaries to new arrivals and all of those just-becauses. We have awesome people and a caring company culture: We give teams autonomy while supporting personal growth at all levels. Plus, we know how to have fun! Don’t just take our word for it, though; in Feb 2022, Moonpig was officially recognised as an outstanding company to work for by Best Companies and we earned a 2-Star accreditation, which is Best Companies second-highest standard of workplace engagement and represents organizations striving for the top. Head over to our careers site for more company info and our current opportunities - https://www.moonpig.com/uk/blog/moonpig-careers/moonpig-careers/
