Affiliate Creator Community Manager

Posted 6 Days Ago
Be an Early Applicant
New York, NY, USA
In-Office
80K-100K Annually
Senior level
Beauty • Greentech • Retail
The Role
Own and grow tarte’s affiliate creator communities across Discord and Lark, focusing on TikTok Shop. Develop challenges, contests, incentives, trainings, communications, and creator experiences that increase engagement and sales. Nurture affiliates, share product and selling strategies, monitor platform trends, gather feedback, and track community health and affiliate performance KPIs. The role combines community building, creator marketing, affiliate strategy, project management, and data-informed optimization.
Summary Generated by Built In

About the Role: tarte cosmetics is looking for a Affiliate Creator Community Manager to help take our rapidly growing creator affiliate program to the next level.

This role will own the day-to-day strategy and management of our affiliate creator communities, with a particular focus on TikTok Shop, Discord and Lark. We’re looking for someone who understands that a best-in-class affiliate program is about more than recruiting creators; it’s about creating a community people genuinely want to be part of.

The ideal candidate is deeply plugged into the creator and affiliate ecosystem, understands what motivates creators to post and sell, and knows how to turn community engagement into action. They’ll develop programming, activations, challenges, gamification strategies and communications that keep our affiliates informed, engaged and excited to create content for tarte. This is a hands-on role for someone who is equal parts community builder, creator marketer and affiliate strategist.

Responsibilities: 

  • Lead the strategy, day-to-day management, and continued growth of tarte’s Discord and Lark affiliate communities, creating an engaging destination where creators want to participate and grow.
  • Develop an ongoing community programming calendar featuring challenges, contests, leaderboards, incentives, recognition programs, trainings, webinars, and IRL creator experiences.
  • Identify, nurture, and reward both top-performing and emerging affiliates, providing the education, resources, content inspiration, and selling strategies needed to drive long-term success.
  • Build scalable communication strategies that quickly mobilize creators around priority products, promotions, commission opportunities, content best practices, and TikTok Shop tools.
  • Stay ahead of TikTok Shop trends, platform updates, affiliate best practices, and emerging creator behaviors, while gathering community feedback to inform internal teams and future programming.
  • Establish and track KPIs for community health and affiliate performance, including active membership, participation, creator activation, content volume, sales, and the effectiveness of community initiatives.

What We’re Looking For

  • 5+ years of experience in influencer marketing, affiliate marketing, creator partnerships, social media community management or a related field
  • Previous hands-on experience building and/or managing a Discord community
  • Experience with TikTok Shop affiliate marketing or another social commerce/creator affiliate platform
  • Strong understanding of the creator economy and what motivates creators to engage, create and sell
  • Experience developing creator challenges, incentive programs, ambassador programs or other gamified community initiatives
  • Proven ability to build relationships and communicate effectively with creators at scale
  • Highly creative with a strong pulse on social media, internet culture and emerging creator trends
  • Comfortable using data and performance insights to inform community and affiliate strategy
  • Strong organizational and project management skills with the ability to manage multiple campaigns and priorities at once
  • Excellent written communication skills with the ability to adapt to tarte’s fun, social-first brand voice
  • Self-starter who thrives in a fast-moving environment and is excited to test, learn and build

Our Perks

  • Salary range: $80,000-100,000 (Compensation will depend on a variety of factors, including but not limited to skill level, relevant work experience & education)
  • Medical, dental, vision, 401K plan & access to health & wellness programs
  • Paid vacation, holidays, summer Fridays, birthdays off, volunteer time & more
  • Makeup gratis, employee discount on tarte.com, team give back initiatives
  • Friendly, fun, creative & collaborative work environment

Tarte is an equal opportunity employer.

Skills Required

  • 5+ years of experience in influencer marketing, affiliate marketing, creator partnerships, social media community management, or a related field
  • Hands-on experience building or managing a Discord community
  • Experience with TikTok Shop affiliate marketing or another social commerce or creator affiliate platform
  • Strong understanding of the creator economy and creator engagement and sales motivations
  • Experience developing creator challenges, incentive programs, ambassador programs, or gamified community initiatives
  • Ability to build relationships and communicate effectively with creators at scale
  • Strong awareness of social media, internet culture, and emerging creator trends
  • Ability to use data and performance insights to inform community and affiliate strategy
  • Strong organizational and project management skills with the ability to manage multiple campaigns and priorities
  • Excellent written communication skills and ability to adapt to a fun, social-first brand voice
  • Self-starter attitude and ability to thrive in a fast-moving environment
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The Company
HQ: New York, NY
1,200 Employees
Year Founded: 2000

What We Do

tarte™ is the pioneer of high-performance naturals™ & one of the fastest growing cosmetic companies in the U.S. Over 20 years ago, founder & CEO Maureen Kelly set out to create a cruelty-free line of easy-to-use, life-proof products packed with good-for-you ingredients that deliver real results without compromise. tartelettes around the world – including beauty editors, makeup artists, content creators & celebrities alike – obsess over the full assortment of award-winning, highly-pigmented, & longwearing cosmetics. Each item is developed without the icky, bad stuff (like parabens, mineral oil, phthalates, & more) & with the best naturally-derived ingredients Mother Nature has to offer. The brand is 85% vegan (with 100% vegan skincare!) & further extended their philosophy of “good-for-you glamour” by launching sister brands Awake by tarte™ & sugar rush™. tarte™ is committed to sharing its passion for skinvigorating™ ingredients with the world: it has in-store presence in over 20 countries & online at tarte.com, shipping to over 70 countries worldwide! But tarte™ doesn’t stop there. Giving back has always been a part of the brand’s DNA. In 2017, tarte™ founded heart to tarte™, a 501(c)(3) non-profit organization to help support causes like anti-cyberbullying, environmental conservancy, animal rescue, disaster relief & women’s & children’s health initiatives. tarte also sustainably sources ingredients directly from cooperatives, & in 2019 helped fund the creation of an all-female maracuja cooperative in the Rainforest.

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