We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.
The EAP Sales Executive is accountable for driving new business growth within a defined geographic and segment-based territory. This is a senior individual contributor role responsible for sourcing, shaping, and closing Employee Assistance Program (EAP) opportunities to deliver predictable, profitable revenue. This leader serves as the territory’s subject matter expert—building strong consultant and broker relationships, leading complex RFP pursuits end‑to‑end, and representing the full value of Resources for Living (RFL) with precision in competitive market situations.
**In addition to a base salary, this opportunity is also eligible for Sales Incentive Commission**
Key Responsibilities
Own Territory Growth & New Logo Acquisition
- Drive new business sales strategy and execution across assigned territory
- Identify, develop, and close new logo opportunities
- Build and manage a robust pipeline aligned to growth targets
Lead Consultant & Broker Engagement
- Cultivate trusted advisor relationships with key consultants and brokers
- Proactively position RFL capabilities within consultant channels
- Influence opportunity development and market perception
Manage RFPs & Finalist Pursuits
- Lead end-to-end RFP strategy, response, and submission
- Shape deal strategy, messaging, and win themes
- Deliver compelling finalist presentations that differentiate RFL
Navigate Pricing, Underwriting & Deal Approvals
- Partner cross-functionally to develop competitive, profitable proposals
- Lead pricing strategy and negotiation in alignment with margin goals
- Secure internal approvals and drive deals to close
Represent the RFL Value Story
- Clearly articulate RFL’s clinical, digital, and operational differentiation
- Tailor messaging to employer needs and market dynamics
- Position integrated EAP and behavioral health capabilities effectively
Territory Planning & Collaboration
- Develop and execute a disciplined territory and account plan
- Maintain accurate forecasting, pipeline management, and reporting
- Collaborate with internal partners across account management, clinical, product, and underwriting
Required Qualifications
- 10+ years of experience in healthcare, EAP, behavioral health, or related sales
- Demonstrated success in new business acquisition and closing complex deals
- Proven ability to lead consultant/broker relationships
- Strong experience managing RFPs and finalist presentations
- Financial acumen including pricing, underwriting, and margin management
- Executive presence with strong communication and storytelling skills
Preferred Qualifications
- Experience with employer-sponsored mental wellbeing, EAP, or behavioral health solutions
- Knowledge of public and/or national account segments
- Familiarity with multi-product or integrated health solutions
What Success Looks Like
- Consistent new logo growth and pipeline expansion
- High win rates in competitive RFPs and finalist situations
- Strong consultant/broker advocacy in the territory
- Disciplined execution across forecasting, deal management, and internal alignment
Why Join Us
You will play a critical role in shaping the growth trajectory of Aetna’s Mental Wellbeing business—bringing innovative, integrated solutions to employers while helping millions of members access the right care at the right time.
Anticipated Weekly Hours
40Time Type
Full timePay Range
The typical pay range for this role is:
$75,500.00 - $174,134.00This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.
Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.
Great benefits for great people
We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.
Additional details about available benefits are provided during the application process and on Benefits Moments.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.
Skills Required
- 10+ years of experience in healthcare, EAP, behavioral health, or related sales
- Demonstrated success in new business acquisition and closing complex deals
- Proven ability to lead consultant/broker relationships
- Strong experience managing RFPs and finalist presentations
- Financial acumen including pricing, underwriting, and margin management
- Executive presence with strong communication and storytelling skills
CVS Health Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about CVS Health and has not been reviewed or approved by CVS Health.
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Healthcare Strength — Healthcare coverage is positioned as comprehensive for benefits-eligible colleagues, including medical, dental, and vision with free preventive care and access to virtual care and select no-cost MinuteClinic services. Mental health support is also highlighted with no-cost confidential counseling sessions per issue.
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Retirement Support — Retirement benefits include a 401(k) with a dollar-for-dollar match up to 5% after meeting service and hours requirements. Ownership programs are also offered through an employee stock purchase plan with a stated purchase discount.
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Pay Growth & Progression — A companywide minimum wage floor establishes a baseline that is framed as a positive starting point in some roles and markets. Unionized or high-cost areas are described as having clearer wage scales and step-ups that can materially lift pay over time.
CVS Health Insights
What We Do
CVS Health is the leading health solutions company that delivers care in ways no one else can. We reach people in more ways and improve the health of communities across America through our local presence, digital channels and our nearly 300,000 dedicated colleagues – including more than 40,000 physicians, pharmacists, nurses and nurse practitioners. Wherever and whenever people need us, we help them with their health – whether that’s managing chronic diseases, staying compliant with their medications, or accessing affordable health and wellness services in the most convenient ways. We help people navigate the health care system – and their personal health care – by improving access, lowering costs and being a trusted partner for every meaningful moment of health. And we do it all with heart, each and every day.
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